Home Depot has confirmed that hackers have breached its store payments system and may have stolen up to 60 million credit card numbers. The breach could affect customers who paid with a credit or debit card at any of the 2,157 stores in the U.S. and Canada between April and September. This latest hacking incident has led retailers to speed up the installation of chip-reading credit card terminals at their stores. Credit card companies are also adding security to their cards. Continue reading Recent Home Depot Hack Prompts Retailers to Upgrade Security

Hold Security, an Internet security research firm in the U.S., discovered a Russian crime ring has stolen an unprecedented amount of Internet credentials, including 1.2 billion user names and passwords, and more than 500 million email addresses. The hackers targeted websites from multiple countries and a range of businesses, from Fortune 500 companies to small websites. The crime ring is currently using the information to send spam through social networks for a fee. Continue reading Russian Criminals Obtain Passwords and More in Massive Hack

Target will feature YouTube stars Todrick Hall, Ann Le, Tiffany Garcia and Mikey Bolts in four online video shows to be aired on Target’s YouTube channel. Each personality will have four webisodes, offering students attending college in the LA area decorating tips using Target merchandise. The show will follow the same format as many HGTV series, with a before-and-after effect. In order to promote the campaign, Target will use #BestYearEver on other social media pages. Continue reading Target Introduces New Ad Campaign Featuring YouTube Stars

Facebook announced Wednesday that it will acquire ad technology firm LiveRail, furthering its efforts with effective video advertising. LiveRail, sometimes referred to as a “supply side” platform, helps media companies sell video ads programmatically. The company currently works with clients such as A&E, Univision, MLB and BET. Facebook believes that the LiveRail acquisition will eventually lead to better video ads that are more relevant to its community. Continue reading Facebook Pursues Video Advertising with LiveRail Acquisition

High-profile YouTubers — whether they be vloggers, athletes, musicians or beauticians — can now reach their audience through personalized mobile apps. Victorious, a startup led by three former Google executives, launched last week. The company has recruited several YouTube celebrities to use its app to post photos and videos, and communicate with fans. Victorious will allow the creators to make money from in-app purchases, advertisements and merchandise sales. Continue reading Startup Offers Customized Mobile Apps for YouTube Celebrities

Last year, Ritz-Carlton Hotel experienced a different kind of disappointment with advertising campaigns. The company wanted to promote its brand page on Facebook but quickly stopped the campaign. Unhappy executives saw too much gain from these ads. Now, rather than trying to grow its fan base, Ritz-Carlton has focused on analyzing its social media conversations to better grasp the likes and dislikes of its guests. The plan highlights a shift in corporate social media strategies. Continue reading Corporate Shift in Social Media Seeks Quality Over Quantity

The search engine Google is adding overnight delivery to its shipping options in Northern California. From San Francisco to Berkeley, and soon other cities, Google promises to deliver items purchased by 7:00 pm to doorsteps the next day. Unlike Amazon’s massive warehouses, Google’s system utilizes chain stores such as Target and Walgreens to help fill orders. This delivery service may entice customers to search for products on Google rather than Amazon. Continue reading Google Moves Further into Retail with New Overnight Delivery

Because of automated ad-buying technology, illicit sites streaming video content can make hundreds of thousands or even millions from advertising. MediaLink researched 596 piracy sites, and found that the advertising, often from major brands, generated $227 million annually. These sites get to keep most of this revenue because profit margins typically range from 80 percent to 94 percent after site maintenance and human resources fees are paid. Continue reading Today’s Piracy Sites Making Millions in Advertising Revenue

Companies such as IBM and Symantec are investing in new technologies to detect viruses and hackers and make stealing customer data more difficult. The companies believe that traditional antivirus software that erect barriers to keep out threats is becoming increasingly ineffective as hackers around the world regularly create novel bugs. IBM plans to analyze behavior in computer network data to detect irregularities. Symantec is launching its own division that will help hacked businesses respond to security breaches.  Continue reading Cybersecurity Focus Shifts From Blocking to Spotting Threats

Large media companies, such as Disney, AOL, DreamWorks, Warner Bros. and Yahoo, are teaming up with startups that produce YouTube videos popular in the teen and tween age groups. Disney acquired Maker Studios for $500 million in March. AOL and Yahoo have discussed an acquisition deal with Fullscreen. DreamWorks is creating a multichannel network. These deals usually involve advertising agreements in which media companies help YouTube stars sell ads in return for a cut of the profits. Continue reading Media Companies Partner With YouTube Startups, Target Teens

As the next step in the ongoing privacy debate sparked by the actions of Edward Snowden, the White House has released a report that recommends the government create limits on how companies make use of the information they gather online from customers. The report’s chief author is John Podesta, a senior White House adviser. Private companies fear a government initiative that could regulate how they profit from data gathered through mobile communication and Internet surfing habits. Continue reading Government Considers Limits on Customer Data Collection

Facebook is expected to launch its mobile advertising network during the F8 developer conference in San Francisco at the end of this month. Facebook plans to leverage its massive user information database for better ad targeting, and will pitch the ads to publishers and developers. The social giant will also benefit from expanding its ad reach, and will allow the company to profit from its over 1 billion users even when they are not on the site itself. Continue reading Facebook Plans to Launch its Long-Awaited Mobile Ad Network

Time Warner Cable has partnered with startup Fanhattan to offer customers the Fan TV cable set-top box, which enables viewers to watch live TV, cable TV, and streaming video via Internet Protocol. The sleek cable box features a unique viewer guide with an integrated offering of online and live content from television shows to movies through a simple touchpad remote. Pre-orders of Fan TV set-tops, which began Tuesday, are $99, and they will be ready to ship in June. Continue reading Time Warner Cable Offers VOD, Streaming, Cable via Fan TV

Performance tracking wireless earphones, The Dash, have become one of the most funded Kickstarter projects in history. The company had a target of $260,000, but has so far raised over $3.1 million. The wireless stereo earphones play music via an embedded music player or Bluetooth and offer fitness monitoring. It will track users’ vital signs including heart rate, oxygen saturation and energy spent, as well as movement such as number of steps, speed and distance. Continue reading New Wireless Earphones Monitor Fitness Without Smartphone

We recently reported that Facebook is getting ready to launch autoplay video ads, which will appear in users’ news feeds two to three times per day. The social giant has a clever plan to help ensure the ads are worth watching and possibly minimize the inevitable backlash of such a move. Facebook has developed a prescreening process it hopes will lead to users actually enjoying the video ads and possibly sharing them with friends. The first ads to use the platform are expected to come from Hollywood movie studios. Continue reading Movie Studios to Advertise via Facebook’s New Video Ad Model