Fox Sports Plans to Air Six-Second Ads During NFL Games

Short video ads are common on Snapchat, Facebook, YouTube and other online platforms, whereas 15-second and 30-second ads dominate on broadcast TV. Fox Sports is now bringing the six-second TV commercial to NFL games and other programming. After testing it during its August broadcast of the Teen Choice Awards, Fox now hopes to make the six-second ad an industry standard. The reason is that the younger demographic, more accustomed to abbreviated video ads on social media, is pushing back against broadcast TV’s long ad breaks. Continue reading Fox Sports Plans to Air Six-Second Ads During NFL Games

W Magazine Tests New Features Enabled by AR Technology

Fashion-centric publication W Magazine, in partnership with visual effects house The Mill, features augmented reality in its September 2017 Collector’s Issue. With Katy Perry on the cover, the issue appears to be an ordinary magazine, but if a user views it through a smartphone or tablet lens, he will see various augmented reality images. The viewer must first install W Magazine’s new companion app, Beyond the Page, available for iOS and Android, that activates the AR imagery in the issue. Continue reading W Magazine Tests New Features Enabled by AR Technology

Amazon Bows Android App for Kid-Friendly FreeTime Service

Amazon rolled out a new Android app for its FreeTime service, which provides curated children’s content and parental controls similar to those found on Amazon’s Fire tablets. The FreeTime Web browser has vetted over 40,000 YouTube videos and websites as kid-friendly. FreeTime Unlimited offers more kid-centric content, including 10,000 books and videos from Disney, Nickelodoen, Amazon Studios, PBS Kids, Harper Collins, Sesame Street, Simon & Schuster and others, priced at $2.99 per month for Prime members and $4.99 for others. Continue reading Amazon Bows Android App for Kid-Friendly FreeTime Service

Sling TV Expands Cloud DVR Access in Early Access Program

Dish’s Sling TV is rolling out its new Cloud DVR to customers with Amazon devices through an early access program. The feature has been in private beta for Roku users since November. While one potential advantage of the cloud is never running out of storage space, “Sling TV isn’t offering infinite storage or even different storage capacities,” reports TechCrunch. “Instead, ‘First Look’ customers pay an extra $5 per month for up to 50 hours of storage, with no expiration on those programs. When capacity runs out, the oldest ‘watched’ recordings are removed first, to make room for others.” Sling TV’s Cloud DVR also allows users to record multiple programs simultaneously (although limited based on rights deals with broadcasters). Continue reading Sling TV Expands Cloud DVR Access in Early Access Program

Eye-Catching Products Displayed at Mobile World Congress

Consumer electronics companies from all over the world debut their newest gadgets at the Mobile World Congress in Barcelona, and this year some of the most notable new devices were not phones. The interactive HoloCube by Merge, for example, is an AR system that displays games and educational content on a toy cube. Roborace built a self-driving car that can reach speeds of 200 mph. Additional gadgets that made a splash this year include a new 12-inch Samsung tablet, the 5x Dual Camera Zoom prototype from Oppo, and Giroptic’s 360-degree, live-streaming camera. Continue reading Eye-Catching Products Displayed at Mobile World Congress

Nintendo Releases Switch, Anticipated Hybrid Game Console

Nintendo just released Switch, a new console that combines mobile and home gaming. A tablet with wireless controllers that can be used anywhere, the Switch is aimed at enabling inventive software that will help distinguish it from its rivals. Unlike past platforms, the Switch was created without the direct participation of Super Mario and Wii veterans Shigeru Miyamoto, Genyo Takeda and their team. Shinya Takahashi, who oversaw its development, says the Switch comes loaded with capabilities allowing a variety of content. Continue reading Nintendo Releases Switch, Anticipated Hybrid Game Console

Nintendo’s Switch Console to Offer Mobile, TV-Connected Play

Nintendo’s Switch, a $300 tablet with wireless controllers, debuts on March 3, for on-the-go gameplay or connecting to a TV. The platform offers a seamless transition between mobile and docked operation, well-designed hardware, a sleek, refined look, with sensor-packed Joy-Con motion controllers that offer vibration feedback and work as game controllers and Wiimote-like wands. But the platform needs a compelling game to “make us fall in love with flailing our arms around at parties again,” and Super Mario Odyssey might fit the bill. Continue reading Nintendo’s Switch Console to Offer Mobile, TV-Connected Play

Sony CEO Reveals Plan to Make Products ‘Objects of Desire’

During his CES presentation, Sony president and CEO Kazuo Hirai revealed plans for the company’s future, including an emphasis on creating personal experiences for customers, generating sustainable growth for the Sony brand through continued innovation, and developing new products as “objects of desire.” “When you experience one of our products, interact with one of them, we want to generate an emotional response,” he explained. Hirai recognized Mike Fasulo, president/COO of Sony North America, for his “incredible efforts in this pursuit,” and announced the company’s new 4K OLED offerings, new 4K Bravias and Android TV OS. Continue reading Sony CEO Reveals Plan to Make Products ‘Objects of Desire’

Holiday Shoppers Buy Record Number of Products on Amazon

Amazon experienced its “best ever” holiday shopping season, with its voice-controlled Echo and Echo Dot smart speakers leading sales, followed by the Fire TV Stick and $50 Amazon Fire tablet. Sales of the Alexa-enabled devices were nine times higher than sales during the previous year’s holiday season and the company had trouble keeping them in stock. Amazon Prime members reportedly purchased more than one billion items over the holiday season. The online retailer said its customers purchased enough 4K TVs to scale Mount Everest more than nine times. Among the top sellers included Samsung’s 32-inch smart LED TV and Avera’s 32-inch LED TV. Continue reading Holiday Shoppers Buy Record Number of Products on Amazon

DJI Debuts New Drone Models and Produces Showcase Film

DJI, whose Phantom drones dominate the nascent market sector, just introduced Inspire 2, an upgrade to its flagship model, and Phantom 4 Pro, an upgrade from last year’s Phantom 4. To showcase its UAV tech, the company has produced a short film using the new Inspire 2. The Phantom 4 Pro introduces multiple crash-avoidance features, including rear and infrared sensors. It can now both fly fast (31 mph) and keep obstacle avoidance engaged; the previous Phantom 4 could only fly that fast in “Sport Mode,” with no obstacle avoidance. Continue reading DJI Debuts New Drone Models and Produces Showcase Film

Google to Roll Out its Jamboard Digital Whiteboard Next Year

Google just added to its list of new hardware products with the Jamboard, a 55-inch 4K touchscreen that will sell for under $6,000 next year. The company’s other hardware products include the new Pixel phone, Google Home, Chromecast, and Google Wi-Fi, the latter introduced this month. A digital whiteboard, Jamboard is the first hardware product from Google’s so-called G Suite — cloud-based tools that include Gmail, Google Drive and Google Docs. G Suite tools are aimed at long-distance online collaboration. Continue reading Google to Roll Out its Jamboard Digital Whiteboard Next Year

Apple Rolls Out 2TB iCloud Storage Tier Ahead of New iPhone

Apple fans now have more choice when it comes to storing their photos, videos and documents. One week before the company is expected to unveil its new iPhone, Apple is introducing a new top-tier option for iCloud, offering up to 2 terabytes of cloud storage for $20/month. The new “macOS Sierra is about to be released with iCloud Drive support built in, so it’s entirely possible that the new 2TB tier was released in anticipation of users wanting more than the previous 1TB option,” notes Digital Trends. In addition, the company is reportedly planning “to unveil a 256GB iPhone option, an amount of storage that might previously have been a little too much for those with 1TB limits, especially when all of a computer’s files are added into the mix.” Continue reading Apple Rolls Out 2TB iCloud Storage Tier Ahead of New iPhone

Redbox Beta Tests its New Streaming Service Redbox Digital

Redbox has begun to test its new streaming service, Redbox Digital, on a trial basis. In preparation for the current tests, Redbox issued a Redbox Digital iPad app on the App Store, and updated its terms of service on its website. There, the company details common usage restrictions, including territories, for the digital services. Redbox has not yet gone public with the catalog or fee structure for Redbox Digital, but streaming rentals will likely cost more than the current fee of $1.50 for physical disc rentals. Continue reading Redbox Beta Tests its New Streaming Service Redbox Digital

Google to Offer its Own Smartphone, Secure Future Services

By the end of the year Google plans to release its own smartphone, which will compete directly with the Apple iPhone and extend the company’s reach into hardware. Google is presently in talks with carriers about the branded phone. Its Android operating system already powers 80 percent of smartphones sold around the world in phones made by, among others, Samsung, LG and Huawei’s Google Nexus brand. With its new smartphone, Google will take charge of design and manufacturing as well as software. Continue reading Google to Offer its Own Smartphone, Secure Future Services

Lenovo Introduces Project Tango Smartphone, Modular Moto Z

Chinese company Lenovo just introduced two new smartphones: Phab 2 Pro, based on Google’s Project Tango, which measures and maps surrounding objects and spaces, and Moto Z handsets that feature interchangeable, snap-on modules. The Moto Z handsets, which come out of Lenovo’s 2014 purchase of Motorola Mobility, already offer three “Moto Mods” – an extra speaker, a projector for presentations and an expanded internal battery. The company will make a reference kit available for developers to build other Moto Mods. Continue reading Lenovo Introduces Project Tango Smartphone, Modular Moto Z

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