Although Nielsen already offers tools to help track when consumers buy products in-store after seeing online ads, the measurements company has inked an agreement with Foursquare to create an improved product. Location data company Foursquare will offer information which, combined with Nielsen’s marketing tools, will offer a more complete picture of consumer activity. The new capabilities will come at a price. Nielsen digital measurement clients will be required to buy into the version with Foursquare data included. Continue reading Nielsen and Foursquare Ink Partnership for In-Store Visit Info

NBCUniversal just received a patent to track files, in real-time, shared by groups on peer-to-peer networks, part of an anti-piracy effort. “Early detection of high volume peer-to-peer swarms,” the title of the patent, looks for a popular swarm so that the copyright holders can take action before it is “too late to do much good.” Detection relies on a data feed of peer-to-peer swarm activity, augmented by a data analytics engine that processes the data to identify swarms with parameters exceeding a threshold. Continue reading NBCUniversal Awarded Patent to Halt Illegal BitTorrent Piracy

Harvard University researchers have programmed a robot swarm of more than 1,000 bots that can self-assemble into two-dimensional shapes. The “Kilobots” are roughly the size of a penny, and cost $14 in parts. It takes only a few minutes to put a Kilobot together. In order to program them at the same time, the roboticists use an infrared light from an overhead controller, which gives instructions. Infrared signals also help the robots communicate with each other to create formations. Continue reading Harvard University Researchers Create Biggest Kilobot Swarm

Foursquare has made dramatic changes in its smartphone app while rethinking its approach to local business recommendations. Since the company became popular in 2009 due to its check-in feature, Facebook and Instagram have taken much of that attention with their own check-in features. The revised app urges users to explore their surroundings while using Foursquare as their guide, with its database of 10,000 “tastes” to help users discover exactly what they want. Continue reading Foursquare’s Revamped Mobile App Now Personalizes Results

The race to 4K will dominate the headlines at the 2014 International CES but the increasing interconnection of devices is hoped to be the next wave of dramatic change. While largely a marketing moniker to crystallize the ubiquity and significance of the eventual “Webbing” of all things, this also is a useful starting point to hone our expectations and look for the likely game changing categories that will emerge in this space and influence the media and technology industries. Continue reading CES 2014: Trouble and Opportunity via the Internet of Things