Facebook, Twitter and Snap have built successful online hangouts and monetized them via targeted ads. Discord, a chat app that got its start in 2015 as a way for videogamers to talk, however, doesn’t carry ads but has tripled its revenue by selling subscription access to exclusive content. Discord co-founder and chief executive Jason Citron said the company avoided advertising because it would be “too intrusive” and consumers don’t like it. He also stressed that people use Discord to hold real-time conversations, which has numerous personal and business applications. Continue reading Discord Stands Out Among Chat Apps for Lack of Advertising

In its year-end report, the Recording Industry Association of America (RIAA) stated that, in the U.S., recorded music revenues grew 9.2 percent to $12.2 billion at estimated retail value, the fifth consecutive year of growth. Paid subscription services, ad-supported on-demand platforms and digital radio added $10.1 billion in revenue, a 13.4 percent jump. Paid subscriptions to on-demand services such as Apple Music and Spotify represented the majority of recorded music revenue, growing 14.6 percent to $7 billion in 2020. Continue reading Streaming Now Makes Up 83 Percent of Total Music Revenue

Roku is apparently planning to expand its VOD offerings by producing its own original content, having placed a LinkedIn ad in January looking for a “lead production attorney … [with] substantial experience in television and film production either at a studio, network, streaming service or entertainment law firm [for its] expanding slate of original content.” The ad also asked for someone with “experience working with Hollywood guilds and unions.” Roku recently purchased original content from the startup Quibi. During the holiday quarter, Roku experienced a 58 percent jump in revenue. Continue reading Roku Purchases Quibi Shows, May Produce Original Content

Against strong pushback from Facebook and Google, Australia is on the cusp of passing a law proposed by the Australian Competition and Consumer Commission that would force both companies to pay publishers for the content on their sites. The two companies have taken significantly different paths in response to the looming law. Google debuted a three-year global agreement with News Corp to pay for content, and Facebook stated it would restrict users and publishers from viewing and sharing news links, effective immediately. Continue reading Facebook and Google Respond Differently to Australian Law

The majority of Twitter’s revenue comes from targeted advertising, but the company is now developing a subscription product that it has considered for years to create a new revenue stream. According to eMarketer, Twitter’s portion of the global digital ad market remains at 0.8 percent and has grown at a slower pace than those of Facebook and Snap. Its U.S. user base has also leveled off. The COVID-19 pandemic and pressure from investors to drive growth are other factors influencing Twitter’s decision to move forward. Continue reading Twitter Considers New Strategies for More Revenue Streams

During the COVID-19 pandemic, an increasing number of streaming media services have thrived and, according to a J.D. Power survey, Americans now subscribe, on average, to four streaming services, up from three when the pandemic began. That translates to 24 percent more in subscription fees, for an average consumer outlay of $47 per month in December, up from $38 in April. Netflix and Disney+ have surged, and newcomers HBO Max and Peacock have also done well. Apple wants to boost its Apple TV+ service but may find itself at a disadvantage. Continue reading Survey Reveals U.S Viewers Adding More Streaming Services

By the end of 2020, Netflix signed up a record 37 million new subscribers for a total of 203.7 million users, driven by the home-bound people eager for more entertainment during the COVID-19 pandemic. This latest bump in subscriber numbers took place in an increasingly competitive environment with new streaming services, including Disney+, Apple TV+, HBO Max and Comcast’s Peacock. Unlike other TV networks, Netflix has been able to offer more new content during the pandemic, with 500+ new titles in post production or ready to air. Continue reading Netflix Tops 200 Million Subs in 2020, Lifted by the Pandemic

Moderated group VR experiences have an excellent test environment in assisted living and memory care facilities, where the user interface and user experience design are tested by a willing and readily available audience of differently-abled individuals. Rendever is one of the leading startups focused on developing synchronized VR resources for the aging, group-living and group-support market. Their work is especially important now, when COVID-19 has isolated so many seniors in their rooms and in their homes. Continue reading Rendever Group VR for the Aged Offers Multiple Possibilities

Disney’s new streaming service Disney+ now has 86.8 million global subscribers and is growing so fast that the company expects it to triple to 260 million by 2024. The subscription VOD service has already passed Disney’s previous guidance, which stated it hoped to reach between 60 million and 90 million subscribers by that date. Disney has ratcheted up enthusiasm on its investor days, with bullish predictions in large part based on high-profile shows through its Marvel and Lucasfilm franchises as well as Disney Animation and Pixar Animation.  Continue reading Disney+ Subs Skyrocket as Company Focuses on Streaming

Deloitte Insights’ recent Digital Media Trends survey revealed that 71 percent of consumers are not comfortable about attending a movie in the theater in the next month and just over 50 percent said they wouldn’t go to a theater in the next six months. The survey revealed that a mere 18 percent of U.S. consumers have gone to see a movie in a theater since the COVID-19 pandemic began. Deloitte concluded that, when the pandemic is over, “it is unclear what role movie theaters will play in consumer entertainment.” Continue reading Survey Suggests Movie Theaters Will Struggle in Near Future

Warner Bros. announced that its entire 2021 slate, comprised of 17 movies, will be distributed simultaneously via movie theaters and on its streaming service HBO Max where new titles will remain for one month. Warner Bros. made the decision that, despite coronavirus vaccines on track to be widely deployed, the movie-going audiences won’t return to theaters until next fall. The move is also intended to boost interest in HBO Max, which debuted in May for $15 per month as a new competitor to Netflix and other streaming services. Continue reading Warner to Simultaneously Screen, Stream Its 2021 Film Slate

Google-owned YouTube is introducing 15-second audio ads on its video-sharing platform, the first such format aimed at those who listen to music or podcasts in the background. It is also enabling advertisers to make buys across “dynamic music lineups” such as Top 100 charts and collections of channels in genres like Latin or Country in addition to buys targeting moods or interests such as fitness or relaxation. But ads running on creators’ videos won’t generate a profit for them if they’re not big enough to be in YouTube’s Partner Program. Continue reading YouTube Intros Audio Ads, Targeting Based on Music Genres

In a recent survey of consumers, McKinsey & Co. found that nearly 70 percent intend to continue buying online for store pickup, even post-pandemic. It concluded that, within three months, consumers adopted new c-commerce habits that otherwise would have taken ten years. During the pandemic, many more people were forced to try online shopping as well as other remote applications such as medical appointments or workout classes. As a result, all kinds of businesses added or expanded digital services. Continue reading Consumer E-Commerce Behavior Likely to Last Post-COVID

Last Thursday, The Walt Disney Company celebrated the one-year anniversary of its Disney+ streaming service, which reached 73.7 million subscriptions as of October 3, up from the 60+ million reported in August. That positive news has offset losses, much of it due to COVID-19 pandemic’s impact on tourism and movie-going, reported in the quarter ending June 27. “The real bright spot has been our direct-to-consumer business,” said Disney chief executive Bob Chapek, pointing to the division that includes streaming operations. Continue reading Disney Doubles Down on Success of New Streaming Service

As Netflix faces a growing collection of competing video services, the company is raising the monthly subscription cost of its most popular standard plan from $12.99 per month to $13.99, its first increase since January of last year. While the entry-level basic plan will remain $8.99 per month, the premium plan will increase from $15.99 to $17.99 per month. Yesterday, the company announced that price changes will go into effect immediately for new subscribers, while current subscribers should expect a fee adjustment within the next two months. Subscribers will receive a warning of the increase 30 days prior to the change. Continue reading Netflix Raises Monthly Prices of Its Standard, Premium Plans