Apple is making a big push for original podcasts that have the potential to be turned into shows for Apple TV+. The company has signed a deal with Futuro, producer of the criminal-justice podcast “Suave,” and has already spent about $10 million on the push, led by Apple TV Studios. Apple recently announced original podcasts with companies including Pineapple Street Studios, Campside Media, Jigsaw Productions and At Will Media. Apple TV+ has already adapted existing podcasts including Wondery’s “The Shrink Next Door” (starring Paul Rudd and Will Ferrell) and “WeCrashed” (with Jared Leto and Anne Hathaway). Continue reading Apple Pursues Podcasts as Subjects for Streaming TV Series

On the Internet, influencers reach more than one million social media followers, and micro-influencers have the attention of their smaller groups, from tens to low hundreds of thousands. Now we have the so-called nano-influencer (dubbed “nanos”) whose reach can be as small as 1,000 followers. Advertisers are going after those who are willing to advertise products on social media, since their lack of fame makes their product advice seem authentic and they accept free products or a small commission in payment. Continue reading Advertisers Turn to Nano-Influencers for Authentic Promotion