Deloitte: Digital Omnivores Crave More Content Across Devices

Digital omnivore is a term that refers to consumers who own a trio of CE devices — specifically tablets, smartphones and laptops. Deloitte’s eighth “Digital Democracy Survey” found that over 37 percent of U.S. consumers are now digital omnivores, a 42 percent increase over the previous year. The growth is driven by a 33 percent increase in tablet adoption and an 18 percent increase in smartphone ownership. Women currently account for 45 percent of the digital omnivores group. Continue reading Deloitte: Digital Omnivores Crave More Content Across Devices

Gartner Report Forecasts Increase in Global Device Shipments

A new report from Gartner forecasts that combined global shipments of PCs, tablets, ultramobiles and mobile phones will reach 2.5 billion units in 2014, a 6.9 percent jump from the previous year (device shipments increased 4.8 percent in 2013). Gartner also predicts that the drop in sales of traditional PCs will continue to impact overall growth of devices, and the trend of substituting tablets for PCs will decline. As device saturation reaches a new high, pressure on margins is expected to lead to declining prices and emphasis on new features. Continue reading Gartner Report Forecasts Increase in Global Device Shipments

Despite Piracy, Global Cinema Experiences Revenue Growth

A new report released by the Motion Picture Association of America during CinemaCon this week in Las Vegas points to good news as movie industry revenues around the globe increased four percent from 2012 to 2013. While revenue from U.S. and Canada box offices were only up one percent, the global increases suggest that the movie industry has been able to survive during the ongoing threat of online piracy. Revenue in China also increased, the country that sits on top of the piracy list. Continue reading Despite Piracy, Global Cinema Experiences Revenue Growth

Piracy Makes its Way to Smartphones, Industry Fights Back

Many smartphone owners use file-sharing apps or online storage sites to store their free music downloads and listen on their phones. According to a new study from researcher NPD Group, 21 million people in the United States downloaded at least one unauthorized song in the past year. Apps have made it even easier for people to access music for free, even though most of them provide users with the same free music that would be found through an Internet search. Continue reading Piracy Makes its Way to Smartphones, Industry Fights Back

Pay TV Registers Decline for First Time Over Full-Year Period

According to a new report from research firm SNL Kagan, the U.S. pay-TV industry registered a decline in subscriptions during 2013. While the loss of 251,000 subscribers among cable, satellite and telco TV providers was quite small (just 0.02 percent of 110.2 million total pay-TV households), it raises concerns that cord-cutting may have a greater impact in the future. The report notes that younger American consumers are less likely to have pay TV than their parents. Continue reading Pay TV Registers Decline for First Time Over Full-Year Period

Cartoon Network Anything App to Experiment with Micro-Content

Cartoon Network plans to launch a “micro-network” later this year that will feature 15-second content bites that only play through a smartphone app. The purpose of these videos, polls, games and trivia is to deliver device-specific content. Unlike the current Watch Cartoon Network app, which requires a cable subscription, Cartoon Network Anything will be accessible to everyone. The short form content will be updated regularly to match consumers’ reduced attention span common during smartphone use. Continue reading Cartoon Network Anything App to Experiment with Micro-Content

HDTV Survey: Most U.S. Consumers Are Not Familiar with 4K TV

Leichtman Research Group conducted its 11th annual HDTV-focused consumer survey and learned that the majority of respondents have not heard of 4K/Ultra HD, suggesting the industry may need to educate consumers in order to foster adoption of the technology. According to LRG, only 30 percent of adults have heard of 4K, while only about one-third of that group has actually seen a 4K TV. Additionally, strong interest in purchasing a 4K set was not evident in the findings. Continue reading HDTV Survey: Most U.S. Consumers Are Not Familiar with 4K TV

Product Placement Most Effective When Viewers Are Scared?

When mapping out product placement strategies, marketers often avoid scary movies so that consumers will not associate their brands with fear. However, a recent study from the University of British Columbia’s Sauder School of Business suggests that viewers, especially when alone, are actually more likely to remember products and think of them favorably when they see them in a scary movie. When subjects of the study experienced fear, they also experienced an emotional attachment to familiar brands. Continue reading Product Placement Most Effective When Viewers Are Scared?

Threat Report Indicates Mobile Malware Increase for Android

Security firm F-Secure released a 40-page Threat Report this week for the second half of 2013, which shows that Android receives the most malware attacks. Mobile malware on the Android platform increased 18 percent from 2012 to 2013, from 79 percent to 97 percent. Three fourths of the malware detections came from Saudi Arabia (42 percent) and India (33 percent). The United States and Finland are next on the list at 5 percent each, followed by Germany, Great Britain and Hong Kong. Continue reading Threat Report Indicates Mobile Malware Increase for Android

Digital Video Content Not a Replacement for TV Programming

According to a new Consumer Electronics Association study, 79 percent of online U.S. adults obtain the video content they watch from traditional TV providers, although a significant number of viewers are turning to other sources. Online video streaming is most common with consumers ages 18-34. However, traditional TV viewing remains consistent for most age groups, suggesting that online services are being used as a supplement rather than a replacement of traditional programming. Continue reading Digital Video Content Not a Replacement for TV Programming

Worldwide Tablet Sales Up 68 Percent, Android Takes the Lead

Global tablet sales reached 195.4 million units last year, a 68 percent increase compared to 2012, according to Gartner. While sales of iOS tablets declined to 36 percent of the market in 2013, Android tablets captured the number 1 spot with with 62 percent of the market, thanks to the growth of low-end smaller screen tablets and first time buyers. However, when looking at sales by vendor, Apple still holds the lead, followed by Samsung, Asus, Amazon and Lenovo. Continue reading Worldwide Tablet Sales Up 68 Percent, Android Takes the Lead

UFC Discusses Its Big-Data Strategy at the HPA Tech Retreat

The HPA Tech Retreat was in full swing on Tuesday, and one of the most intriguing presentations was a case study in the use of Big Data, given by Christy King, VP digital technology and R&D at the Ultimate Fighting Championship. King, co-presenting with journalist Deborah McAdams of TV Technology outlined the methods that UFC employs to collect and analyze data about its fans and viewers, including how they use that data to make decisions about marketing and expansion. Continue reading UFC Discusses Its Big-Data Strategy at the HPA Tech Retreat

Report Points to Increase in Internet-Connected TVs in U.S.

Connected TV penetration has exceeded the 60 percent mark for broadband households in the U.S., according to new data from The Diffusion Group, indicating that an increasing number of consumers are interested in receiving entertainment services such as Netflix and Pandora. TDG’s January 2014 study found that 63 percent of broadband households have at least one Internet-connected TV, up from 53 percent the same time last year. The numbers reflect smart TVs in addition to devices like game consoles and Internet sticks. Continue reading Report Points to Increase in Internet-Connected TVs in U.S.

Study: Mobile Retail Sales Soar in 2013, Especially Via Tablets

According to a new report from Javelin Strategy & Research, most mobile commerce took place via tablets in 2013, due primarily to the doubling of tablet ownership year-over-year. Javelin reports that $59.7 billion in sales were made from mobile devices last year, up from $20.7 billion the year prior. The study shows that $56.6 billion was made through a mobile site or app while $3.1 billion was made via a mobile POS. Tablets were responsible for $28.7 billion in mobile commerce. Continue reading Study: Mobile Retail Sales Soar in 2013, Especially Via Tablets

Second Screen: The Battle Between Tweets and Facebook Posts

Despite Twitter’s limited growth over the past few quarters, the social messaging service continues to experience second screen popularity with television viewers. Facebook is attempting to tap into this market as well, but has been battling the perception that its users generally post before or after a broadcast, rather than during it. However, U.K.-based social analytics agency SecondSync released a study that suggests 60 percent of Facebook interactions about TV programs occur during the broadcasts. Continue reading Second Screen: The Battle Between Tweets and Facebook Posts