Survey Finds That Podcast Listening Continues U.S. Growth

Edison Research and Triton Digital just published the results of their latest annual survey, noting that the number of podcast listeners is on the rise. According to the 2019 edition of “The Infinite Dial,” more than half of U.S. consumers have listened to a podcast, while almost one out of three now listen to at least one podcast per month (up from one in four the previous year). “That’s the biggest growth we’ve seen, and we’ve been covering podcasts since 2006,” said Tom Webster of Edison Research. Interestingly, the survey found that consumers over age 55 are warming to podcasts. Continue reading Survey Finds That Podcast Listening Continues U.S. Growth

Study Indicates Streaming Services Losing Revenue to Piracy

A study by CordCutting.com suggests that up to 20 percent of consumers are using another person’s account information to stream video from Netflix, Hulu or Amazon. “Netflix tends to be pirated for the longest period — 26 months, compared with 16 months for Amazon Prime Video or 11 months for Hulu,” reports TechCrunch. “That could be because Netflix freeloaders often mooch off their family instead of a friend — 48 percent use their parents’ login, while another 14 percent use their sister or brother’s credentials.” The reports estimates monthly revenue losses at $192 million for Netflix, $45 million for Amazon, and $40 million for Hulu. Continue reading Study Indicates Streaming Services Losing Revenue to Piracy

Study Shows That Second Screen Is Popular with TV Viewers

Nielsen research indicates that American consumers are regularly accessing second screens while watching television content. The study found that 28 percent of U.S. adults “sometimes” use a device such as a smartphone or tablet at the same time they are watching TV, while 45 percent say they turn to a second screen “very often” or “always.” Only 12 percent of respondents suggest that they “never” access other devices during TV viewing. Nielsen found that second screens are often being used to complement the TV viewing experience, rather than serving as a distraction. Continue reading Study Shows That Second Screen Is Popular with TV Viewers

PwC Research Reveals Media Execs’ Reluctance to Adopt AI

Media companies continue to adopt a variety of digital technologies, but have proven to be more reluctant than other industry sectors to embrace artificial intelligence. That’s the finding of PwC, which surveyed 1,000 U.S. executives for its “2019 AI Predictions” report. Covering many industry sectors, the research revealed that 20 percent of these companies plan to deploy AI next year. But media companies are still in the very early stages of enabling AI, and only a few with an AI business case. Continue reading PwC Research Reveals Media Execs’ Reluctance to Adopt AI

Amazon Maintains its Lead in Growing Smart Speaker Market

The Amazon Echo lineup continues to dominate the smart speaker market with a 63 percent share in the U.S., according to an online consumer survey conducted during July and August by Strategy Analytics. While Amazon models represent the majority of smart speakers currently in use, Google follows at 17 percent and Apple trails at 4 percent. The survey found that 88 percent of U.S. homes with smart speakers currently have at least one Amazon speaker, and 31 percent indicate they have at least one Google speaker. Additionally, 58 percent of households with smart speakers are already using two or more devices. Continue reading Amazon Maintains its Lead in Growing Smart Speaker Market

IFPI: Music Streaming Continues its Growth, As Does Piracy

According to an annual report released by the International Federation of the Phonographic Industry (IFPI), music streaming is continuing to rise, with 86 percent of respondents ages 16-64 in 20 top global markets opting for streaming. The report notes that 57 percent of 16- to 24-year-olds use a paid audio service. While nearly half of the time consuming on-demand music is via YouTube, the report finds that terrestrial radio is still relevant. And even though popular streaming services such as Spotify and Apple Music have brought growth to the industry, piracy still remains a problem. Continue reading IFPI: Music Streaming Continues its Growth, As Does Piracy

U.S. Consumers Admit to Sharing Amazon, Netflix Accounts

According to a new study from Country Financial, a majority of U.S. consumers are sharing their login info for mobile, shopping and streaming accounts, but are not necessarily sharing the tab. The study found that overall, 74 percent of consumers say they share accounts for Airbnb, Amazon Prime, Hulu, Netflix, Spotify and Uber with their family members and friends (and, in some cases, even their exes). However, more than 36 percent of those who freely share their accounts also indicate that they do not share the monthly costs of those accounts with others. Continue reading U.S. Consumers Admit to Sharing Amazon, Netflix Accounts

Gen Y and Gen Z Are Increasing Their Time on Social Apps

According to a recent survey by social video marketing agency VidMob, younger Internet users in the U.S. — especially those in the Gen Z demo (ages 16-24) — are spending more time on social apps. The study found that 59 percent of Gen Z turn to YouTube more than they did last year, 56 percent spend more time using Snapchat, and 55 percent have increased their time on Instagram. Meanwhile, millennials are also increasing their time on social apps; about 50 percent use Instagram more, 46 percent have increased YouTube viewing, and 40 percent are on Snapchat more than they were in 2017. Continue reading Gen Y and Gen Z Are Increasing Their Time on Social Apps

Facebook Remains Popular Among U.S. Groups Except Teens

According to the latest eMarketer projections, the number of Facebook users in the United States will increase by only 0.9 percent this year to a total of 169.5 million. While the platform’s growth has leveled in the U.S., it remains the top social network among millennials, Generation X and baby boomers. However, interest in Facebook among U.S. teens continues to decline. Snapchat surpassed Facebook among teens in 2016 — and eMarketer predicts that Snapchat will attract 1.2 million new users ages 12 to 17 by 2022, while Facebook will lose 2.2 million teens during the same time frame. Continue reading Facebook Remains Popular Among U.S. Groups Except Teens

Nielsen: U.S. Adults Average 6 Hours per Day Watching Video

According to a new report from Nielsen covering Q1 2018, adult consumers in the U.S. are spending an average of 5 hours and 57 minutes per day watching video content (Americans average 11 hours per day interacting with all media). Nielsen’s research includes live and time-shifted television as well as video watched on a computer, via mobile apps and websites on smartphones or tablets, over Internet devices like Roku, and through connected devices such as Blu-ray players and game consoles. Continue reading Nielsen: U.S. Adults Average 6 Hours per Day Watching Video

Social Media Continues Growth Across Developing Markets

A new report from the Pew Research Center notes that social media growth has stalled across developed markets but continues to expand in the developing world — good news for Facebook CEO Mark Zuckerberg and his plan to bring Internet access to emerging markets. Internet use and smartphone ownership has also plateaued in developed markets over 2015-2017, while expanding in emerging economies. Pew Research polled more than 40,000 citizens of 39 countries during February to May in 2017 to create its report. Continue reading Social Media Continues Growth Across Developing Markets

Pew Research Reports on Teens and Social Media Platforms

A Pew Research Center survey revealed that Facebook no longer rules the social media landscape among U.S. teens aged 13 to 17. Although 51 percent of teens do use Facebook, that number is lower than those who use YouTube, Instagram and Snapchat. The Pew Research Center’s last survey on teens and technology was in 2014-2015. Since that earlier survey, now 95 percent of teens own smartphones, or have access to one and 45 percent report being online nearly constantly. The survey was conducted March 7 – April 10 this year. Continue reading Pew Research Reports on Teens and Social Media Platforms

Viewers Not Warming to Recommendations by Video Services

According to research from UserTesting, the personalized viewing recommendations offered by video streaming services are failing to gain traction with most consumers. While results varied across services, only 29 percent of participants indicated that they watch content recommended to them. In addition to relevant recommendations, the study rated services based on metrics such as speed, availability of content, episode scanning, and overall ease-of-use. With a total score of 89.5, Netflix led the field, followed by Hulu (86.8), Amazon Prime (85) and YouTube TV (80.7). Continue reading Viewers Not Warming to Recommendations by Video Services

Report: About 16 Percent of Americans Own Smart Speakers

NPR and Edison Research released a report this week indicating that about one in six Americans (39 million people) now own a smart speaker, up 128 percent from last January. “Amazon’s Echo speakers are still in the lead, the report says, as 11 percent now own an Amazon Alexa device compared with 4 percent who own a Google Home product,” reports TechCrunch. Amazon and Google promoted their devices heavily and cut prices during the holiday shopping season. “The Echo Dot became a top seller across its site and by manufacturers through the Black Friday weekend.” Continue reading Report: About 16 Percent of Americans Own Smart Speakers

Study Shows Consumers Worldwide Are Warming to AR, VR

According to new research released at CES this week, consumers are warming to the idea of virtual and augmented reality, but their interests are more focused on practical daily applications than gaming. Harris Interactive conducted a study for Accenture across 19 countries and learned that 47 percent of online consumers would be interested in using AR or VR headsets to play games, while percentages jumped into the 50s and 60s regarding consumers interested in learning about travel and new skills, visualizing how clothing would fit, and shopping for household items and furniture. Continue reading Study Shows Consumers Worldwide Are Warming to AR, VR