NAB 2017: Parks Associates Study Finds That TV Is Still King

Parks Associates debuted a report looking at trends in OTT, focusing on 2010 through 2016. Senior research analyst Glenn Hower stated that TV remains the top viewing platform by hours of video watched in U.S. households. “Yes, people do watch video on lots of devices,” said Hower. “But it hasn’t cannibalized TV.” Among those devices, viewing on computers has leveled out, whereas mobile phones and tablets have seen modest increases, but low overall viewership, which means people are watching a lot of short form content.” Continue reading NAB 2017: Parks Associates Study Finds That TV Is Still King

Netflix Remains No. 1, But Faces Increasing OTT Competition

A comScore study conducted in December 2016 revealed that streaming services have exploded, with a total of 11 reaching one million or more homes in any given month. Put another way, of the 49 million U.S. households connected to Wi-Fi, at least 53 percent use at least one OTT service. Netflix still dominates, found in 75 percent of these Wi-Fi homes, but the real news is that it’s got stronger competition than ever before. YouTube now reaches 53 percent of homes, Amazon is in 33 percent and Hulu is at 17 percent. Continue reading Netflix Remains No. 1, But Faces Increasing OTT Competition

Survey Finds Binge-Watching by Younger Viewers on Upswing

Deloitte’s 11th annual “Digital Democracy Survey” found that 73 percent of U.S. consumers have binge-watched video, up from 68 percent two years ago. Binge-watching TV is more common with younger audiences — 90 percent of millennials (ages 20-33) and 87 percent of Gen Z (ages 14-19) — who are increasingly watching on mobile devices. While televisions are losing popularity among younger audiences for marathon-viewing, older demographics — 60 percent of Gen X (ages 34-50) and 80 percent of Baby Boomers (ages 51-69) — still prefer TV. Nearly 40 percent of younger viewers binge-watch TV on a weekly basis, averaging about five hours of content per session. Continue reading Survey Finds Binge-Watching by Younger Viewers on Upswing

Commercial Internet Now Supports More Than 10 Million Jobs

A new report suggests that the commercial Internet now represents 6 percent of our gross domestic product. “The ad-supported Internet contributed about $1.121 trillion to the U.S. economy last year and is responsible for more than 10 million jobs across all 50 states, according to a new study commissioned by the Interactive Advertising Bureau,” reports The Wall Street Journal. The study found that the number of jobs created by the Internet more than doubled from 2012 to 2016, largely spurred by the rapid adoption of mobile devices, the transition to e-commerce, and the growth of a new gig economy. In regards to size and scope, “About 86 percent of the ad-supported Internet economy falls outside of New York City, San Francisco, Boston, the Washington, DC area, and Seattle.” Continue reading Commercial Internet Now Supports More Than 10 Million Jobs

Native Video and Live Streaming Crucial to Facebook Strategy

Since 25 percent of U.S. Internet users adopted ad blockers in 2016, native video is becoming increasingly important to marketers and brands. Native video is also one of the primary reasons that a new wave of user-generated content and influencer marketing has become so relevant. According to a new study from social analytics firm Quintly, native videos are dominating Facebook, and doing so by design. The social network is becoming a major player in the video realm by downplaying other platforms and introducing auto plays in feeds as a default. The company is also starting its pursuit of live streaming professional broadcasts, including sports. Continue reading Native Video and Live Streaming Crucial to Facebook Strategy

Milestone: Netflix Service Surpasses DVR in U.S. Households

According to Leichtman Research Group’s latest on-demand study, more TV households in the U.S. now have Netflix (54 percent) than a digital video recorder (53 percent), marking a first for the streaming service. The study also found that 64 percent of households presently use SVOD services from Netflix, Amazon and/or Hulu. “In 2011, according to the research firm, 44 percent of TV households had a DVR and 28 percent had Netflix,” reports Variety. “About 23 percent of all adults in TV homes stream Netflix daily … compared with 6 percent who did in 2011. LRG president Bruce Leichtman noted that Netflix’s penetration is boosted by password sharing.” Continue reading Milestone: Netflix Service Surpasses DVR in U.S. Households

Cisco Study: Live Video via Mobile to Experience Major Growth

According to Cisco’s latest Mobile Visual Networking Index forecast, live video streaming via mobile devices is expected to grow by 39 times over the next five years (good news for Facebook, Twitter and others currently investing in live video). The study indicates that global live video streaming on mobile represented 52 petabytes of data last year, a figure projected to reach 2.02 exabytes by 2021. Interestingly, that will still only represent about 5 percent of all mobile traffic. “Cisco also predicted that mobile data traffic will grow to represent 20 percent of all Internet traffic in 2021, up from just 8 percent in 2016,” reports Variety. “By 2021, there will be 12 billion mobile devices in use, compared to 8 billion last year.” Continue reading Cisco Study: Live Video via Mobile to Experience Major Growth

Attention Brands: Internet Users Prefer Mobile to Desktop PCs

In a new first, Internet monitoring firm StatCounter reports that more consumers are accessing the Internet from their mobile and tablet devices (51.2 percent) than from their desktop PCs (48.7 percent). According to TechCrunch, “this means going forward, companies that haven’t yet decided to focus on a mobile-first approach to their Internet services and Web properties really should, as the trend line is unlikely to reverse.” Mobile platforms are by far the method of choice for accessing the Internet in emerging markets such as India, while the gap is narrower in more mature markets like the U.S. and U.K. As of May, Google noted that more searches conducted through its engine originated from mobile platforms than desktop. Continue reading Attention Brands: Internet Users Prefer Mobile to Desktop PCs

Cord Cutting Could Lead to $1 Billion Loss for Pay TV Industry

According to a new study, pay-TV providers stand to lose almost $1 billion as an estimated 800,000 customers are projected to cut the cord over the next year. The results are based on an online survey of U.S. customers by management consulting firm cg42. While some analysts believe that consumers could pay more in the end for standalone Internet and streaming services if they drop cable, the study suggests otherwise, since most people typically do not spend more than about $15 on streaming services. Continue reading Cord Cutting Could Lead to $1 Billion Loss for Pay TV Industry

Netflix Video Codec Study Finds x265 More Efficient Than VP9

After comparing 5,000 streaming clips from 500 titles using x264, x265, and libvpx codecs, Netflix found x265′s implementation of HEVC to be the most efficient while offering the highest quality. However, “whether that matters in light of compatibility and licensing issues isn’t so obvious,” notes Streaming Media. The study, which focused on VOD rather than live, compared codecs and not specifications (instead of comparing encoding specs, Netflix compared implementation of the specs). “Netflix’s tests clearly show that x265 is 20 percent more efficient than libvpx when encoding premium content using the most stringent settings, and measuring quality with VMAF.” Continue reading Netflix Video Codec Study Finds x265 More Efficient Than VP9

Survey Shows Netflix Subscribers Want Ability to View Offline

Netflix indicated recently that it is considering offering its subscribers the ability to download content and watch it offline. But, in an era in which Wi-Fi and 4G are everywhere, the question is: Is it necessary? How many subscribers think they would actually download content? And, if so, when do subscribers think they would watch downloaded videos? Since its 2007 introduction, Netflix has streamed videos (and mailed physical DVDs), an unchanged paradigm that has served it and its subscribers well. Continue reading Survey Shows Netflix Subscribers Want Ability to View Offline

Ads Are the Top Reason for Canceling Streaming Video Subs

According to a survey from IBM’s Cloud Video division, 31 percent of respondents indicated that they had canceled a streaming video subscription before, while that figure jumped to 40 percent among those who listed Amazon or Hulu as their primary service. When asked why consumers would cancel their subscription, 27 percent pointed to advertisements, 25 percent cited cost, and 20 percent blamed the amount of available content. These reasons topped tech issues (17 percent), while 73 percent of respondents indicated that buffering or start delays were the most commonly experienced problems. Continue reading Ads Are the Top Reason for Canceling Streaming Video Subs

The Number of U.S. Teens Who Own Smartphones on Upswing

The number of teenagers in the U.S. who own smartphones is expected to reach the 74 percent mark this year, compared to less than 50 percent in 2013, according to eMarketer. The survey found that ownership among adult millennials is more than 90 percent. EMarketer forecasts that 88 percent of 12- to 17-year-olds will have mobile phones by the end of the year, and among those, 84 percent will have smartphones. “Results of a February 2016 survey for Adestra by Flagship Research give an indication that older teens are more likely than younger ones to have smartphones,” reports eMarketer. “Among the 14- to 18-year-olds polled, 87 percent said they ‘own and use’ a smartphone.” Continue reading The Number of U.S. Teens Who Own Smartphones on Upswing

Accenture Study: Companies Experiencing Insider Data Theft

While businesses are continuing efforts to protect their data and combat outside hackers, many are facing data theft by their own employees. A survey of 208 organizations by Accenture Plc and HfS Research found that 69 percent “experienced an attempted or realized data theft or corruption by corporate insiders” over the past year. That compares to 57 percent from external sources. Media and tech firms and Asia-Pacific enterprises reported the highest rates, notes Bloomberg. According to Accenture chief strategy officer Omar Abbosh, businesses are spending about $84 billion annually to combat data theft that costs them $2 trillion, “damage that could rise to $90 trillion a year by 2030 if current trends continue.” Continue reading Accenture Study: Companies Experiencing Insider Data Theft

Latest Cisco Study Predicts Internet Traffic Will Triple by 2020

Cisco’s 11th annual Visual Network Index predicts that one billion new Internet users will be connected by 2020, driven in large part by the introduction of 10 billion new connected devices. Cisco forecasts that by the end of the decade smartphone traffic will exceed PC traffic — and the demand for video services will serve as the greatest driver, representing nearly 80 percent of data traffic. The report suggests that annual global IP traffic will surpass the zettabyte (1,000 exabytes) milestone this year, and will reach 2.3 zettabytes by 2020. Continue reading Latest Cisco Study Predicts Internet Traffic Will Triple by 2020

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