Ericsson Predicts Half of TV Viewing Will Be Mobile by 2020

Ericsson’s eighth annual ConsumerLab TV and Media study finds that massive television growth and a shift in platforms will bring linear and VOD viewing to nearly equal levels in three years, while 50 percent of viewing will occur via mobile screens (smartphones, tablets and laptops). About half of the mobile viewing is expected to take place via smartphones. The jump in mobile viewing marks an 85 percent increase since 2010. Ericsson ConsumerLab forecasts continued growth of on-demand viewing through 2020, at which point 1 in 3 consumers will also be VR users. Continue reading Ericsson Predicts Half of TV Viewing Will Be Mobile by 2020

Millennials Regularly Use Variety of Apps for Digital Services

According to a new study from measurement firm Nielsen, the lack of brand loyalty among 18- to 34-year-olds is reflected in their consumption of digital services such as communication apps and streaming music. Perhaps not surprisingly, Nielsen found that the demographic consumes a great deal of digital media but tends to use multiple services across categories, rather than focus on one service for a specific segment. For example, while only 39 percent of consumers over 35 use two or more apps to stream music, almost 60 percent of millennials will commonly do so on a regular basis. Continue reading Millennials Regularly Use Variety of Apps for Digital Services

Morgan Stanley Values Netflix Content Assets at $11 Billion

According to Morgan Stanley, as of March 2017 the net value of Netflix content was valued at $11 billion, significantly higher than the content assets of many top media companies. “At the same time, however, the revenue Netflix generates on that base of content trails traditional TV and film conglomerates,” reports Variety. “Netflix pulls in about $1 of revenue per dollar of net content value, versus $2-$4 among old-school entertainment companies.” There is no guarantee that Netflix, which just earned 92 Emmy nominations, can monetize its content similarly to traditional television networks, especially since it does not sell advertising. Regardless, Morgan Stanley analysts wrote “Netflix is building a much larger profit pool than the market understands.” Continue reading Morgan Stanley Values Netflix Content Assets at $11 Billion

Nielsen Reports Major Jump in On-Demand Audio Streaming

According to Nielsen, on-demand audio streams — including music, podcasts and spoken word recordings — reached a new milestone for the U.S. market when the figure reached 7.5 billion during the week ending March 9. In its latest mid-year report, the measurement firm indicates that 184 billion on-demand audio streams this year mark a significant 62.4 percent increase over the same period last year. In addition, there has been more than 284 billion on-demand audio and video streams combined this year, a 36.4 percent jump over the same period in 2016. Continue reading Nielsen Reports Major Jump in On-Demand Audio Streaming

Netflix Fans Watch More Monthly, Hulu Leads in Daily Viewing

In April, we reported that Netflix held the top spot among streaming services in U.S. household penetration. Last month, Leichtman Research released figures suggesting that Netflix had doubled its subscription base over five years and, for the first time, surpassed cable TV in number of total subscribers. Now, comScore data indicates that cord cutters are spending more time watching content via Netflix per month than they are on Amazon Video, Hulu and YouTube combined. Interestingly, the data also shows that Hulu users watch more content on a daily basis. Continue reading Netflix Fans Watch More Monthly, Hulu Leads in Daily Viewing

Mobile Commerce to Push App Economy Over $6T by 2021

According to a new report from App Annie, the app economy will be worth $6.3 trillion in five years, up from $1.3 trillion in 2016. The average consumer is not downloading more apps, but is spending more time and money in apps. The measurement firm predicts the number of worldwide app users will nearly double to 6.3 billion in 2021, and the time those individuals use apps will more than double. Ninety percent of last year’s total app economy was represented by the purchase of goods and services through mobile apps, a figure App Annie expects will increase to 95 percent by 2021. Continue reading Mobile Commerce to Push App Economy Over $6T by 2021

NAB 2017: Parks Associates Study Finds That TV Is Still King

Parks Associates debuted a report looking at trends in OTT, focusing on 2010 through 2016. Senior research analyst Glenn Hower stated that TV remains the top viewing platform by hours of video watched in U.S. households. “Yes, people do watch video on lots of devices,” said Hower. “But it hasn’t cannibalized TV.” Among those devices, viewing on computers has leveled out, whereas mobile phones and tablets have seen modest increases, but low overall viewership, which means people are watching a lot of short form content.” Continue reading NAB 2017: Parks Associates Study Finds That TV Is Still King

Netflix Remains No. 1, But Faces Increasing OTT Competition

A comScore study conducted in December 2016 revealed that streaming services have exploded, with a total of 11 reaching one million or more homes in any given month. Put another way, of the 49 million U.S. households connected to Wi-Fi, at least 53 percent use at least one OTT service. Netflix still dominates, found in 75 percent of these Wi-Fi homes, but the real news is that it’s got stronger competition than ever before. YouTube now reaches 53 percent of homes, Amazon is in 33 percent and Hulu is at 17 percent. Continue reading Netflix Remains No. 1, But Faces Increasing OTT Competition

Survey Finds Binge-Watching by Younger Viewers on Upswing

Deloitte’s 11th annual “Digital Democracy Survey” found that 73 percent of U.S. consumers have binge-watched video, up from 68 percent two years ago. Binge-watching TV is more common with younger audiences — 90 percent of millennials (ages 20-33) and 87 percent of Gen Z (ages 14-19) — who are increasingly watching on mobile devices. While televisions are losing popularity among younger audiences for marathon-viewing, older demographics — 60 percent of Gen X (ages 34-50) and 80 percent of Baby Boomers (ages 51-69) — still prefer TV. Nearly 40 percent of younger viewers binge-watch TV on a weekly basis, averaging about five hours of content per session. Continue reading Survey Finds Binge-Watching by Younger Viewers on Upswing

Commercial Internet Now Supports More Than 10 Million Jobs

A new report suggests that the commercial Internet now represents 6 percent of our gross domestic product. “The ad-supported Internet contributed about $1.121 trillion to the U.S. economy last year and is responsible for more than 10 million jobs across all 50 states, according to a new study commissioned by the Interactive Advertising Bureau,” reports The Wall Street Journal. The study found that the number of jobs created by the Internet more than doubled from 2012 to 2016, largely spurred by the rapid adoption of mobile devices, the transition to e-commerce, and the growth of a new gig economy. In regards to size and scope, “About 86 percent of the ad-supported Internet economy falls outside of New York City, San Francisco, Boston, the Washington, DC area, and Seattle.” Continue reading Commercial Internet Now Supports More Than 10 Million Jobs

Native Video and Live Streaming Crucial to Facebook Strategy

Since 25 percent of U.S. Internet users adopted ad blockers in 2016, native video is becoming increasingly important to marketers and brands. Native video is also one of the primary reasons that a new wave of user-generated content and influencer marketing has become so relevant. According to a new study from social analytics firm Quintly, native videos are dominating Facebook, and doing so by design. The social network is becoming a major player in the video realm by downplaying other platforms and introducing auto plays in feeds as a default. The company is also starting its pursuit of live streaming professional broadcasts, including sports. Continue reading Native Video and Live Streaming Crucial to Facebook Strategy

Milestone: Netflix Service Surpasses DVR in U.S. Households

According to Leichtman Research Group’s latest on-demand study, more TV households in the U.S. now have Netflix (54 percent) than a digital video recorder (53 percent), marking a first for the streaming service. The study also found that 64 percent of households presently use SVOD services from Netflix, Amazon and/or Hulu. “In 2011, according to the research firm, 44 percent of TV households had a DVR and 28 percent had Netflix,” reports Variety. “About 23 percent of all adults in TV homes stream Netflix daily … compared with 6 percent who did in 2011. LRG president Bruce Leichtman noted that Netflix’s penetration is boosted by password sharing.” Continue reading Milestone: Netflix Service Surpasses DVR in U.S. Households

Cisco Study: Live Video via Mobile to Experience Major Growth

According to Cisco’s latest Mobile Visual Networking Index forecast, live video streaming via mobile devices is expected to grow by 39 times over the next five years (good news for Facebook, Twitter and others currently investing in live video). The study indicates that global live video streaming on mobile represented 52 petabytes of data last year, a figure projected to reach 2.02 exabytes by 2021. Interestingly, that will still only represent about 5 percent of all mobile traffic. “Cisco also predicted that mobile data traffic will grow to represent 20 percent of all Internet traffic in 2021, up from just 8 percent in 2016,” reports Variety. “By 2021, there will be 12 billion mobile devices in use, compared to 8 billion last year.” Continue reading Cisco Study: Live Video via Mobile to Experience Major Growth

Attention Brands: Internet Users Prefer Mobile to Desktop PCs

In a new first, Internet monitoring firm StatCounter reports that more consumers are accessing the Internet from their mobile and tablet devices (51.2 percent) than from their desktop PCs (48.7 percent). According to TechCrunch, “this means going forward, companies that haven’t yet decided to focus on a mobile-first approach to their Internet services and Web properties really should, as the trend line is unlikely to reverse.” Mobile platforms are by far the method of choice for accessing the Internet in emerging markets such as India, while the gap is narrower in more mature markets like the U.S. and U.K. As of May, Google noted that more searches conducted through its engine originated from mobile platforms than desktop. Continue reading Attention Brands: Internet Users Prefer Mobile to Desktop PCs

Cord Cutting Could Lead to $1 Billion Loss for Pay TV Industry

According to a new study, pay-TV providers stand to lose almost $1 billion as an estimated 800,000 customers are projected to cut the cord over the next year. The results are based on an online survey of U.S. customers by management consulting firm cg42. While some analysts believe that consumers could pay more in the end for standalone Internet and streaming services if they drop cable, the study suggests otherwise, since most people typically do not spend more than about $15 on streaming services. Continue reading Cord Cutting Could Lead to $1 Billion Loss for Pay TV Industry

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