Kim Dotcom Claims Hollywood is to Blame for Piracy Problems

Kim Dotcom, the man accused in the biggest case of copyright infringement in U.S. history, criticizes Hollywood studios for failing to effectively utilize Internet technology to distribute their content. The creator of file-sharing website Megaupload.com predicts that Netflix and other companies “will ultimately take over these dinosaurs.” Currently, studios including 20th Century Fox and Disney are suing Dotcom for $100 million. Dotcom is also facing a civil suit from the U.S. government. Continue reading Kim Dotcom Claims Hollywood is to Blame for Piracy Problems

Survey Says Viewers Won’t Pay More Than $10 to Stream Movie

A survey by RBC Capital Markets found that consumers are not willing to pay any more than they already do to stream a movie on opening weekend. Eighty-seven percent of consumers will not pay more than $10 to stream a movie on the same day it is released in theaters. That’s bad news for Hollywood studios that are trying to make more money with same-day video-on-demand releases. Most of the survey respondents also said that a VOD release would have no effect on their choice to go to theaters. Continue reading Survey Says Viewers Won’t Pay More Than $10 to Stream Movie

NAB 2015: ETC Conference Sessions Convene Cloud Leadership

The first day of the ETC’s special 2-day track on “Media Management in the Cloud: Advances in Content Reliability & Security” at the NAB Show kicked off with a keynote by Brian Stevens, VP cloud platforms at Google. Stevens highlighted advances in cloud technologies that enabled the great acceleration of work and innovation processes for both large and small media studios. Stevens also participated in the following discussion panel of key leaders from industry cloud tenants representing each phase of the media & entertainment content chain. Continue reading NAB 2015: ETC Conference Sessions Convene Cloud Leadership

NAB 2015: AMPAS Launches Global Standard for Color Encoding

The Academy of Motion Picture Arts and Sciences used the NAB Show as the launch for the Academy Color Encoding System (ACES) — a free, open, device-independent global standard for color management and image interchange that targets digital production, mastering and long-term archiving of motion pictures. The Academy also announced the support of 22 leading companies that will participate in the ACES Logo Program, which was developed to “encourage consistent, high-quality implementations of ACES concepts and technical specifications throughout the industry.” Continue reading NAB 2015: AMPAS Launches Global Standard for Color Encoding

Sparked by Growth in China, Worldwide Ticket Sales Increase

According to the Motion Picture Association of America, global box office numbers were up 1 percent in 2014 over 2013, but ticket sales in North America dropped about 5 percent. The MPAA notes that China saw significant growth, a 34 percent increase year-over-year. Global ticket sales climbed to $36.4 billion last year — with $10.4 billion recorded for the U.S. and Canada and $4.8 billion in China. While domestic per capita ticket sales increased among moviegoers 50 to 59 and slightly among those 40 to 49, sales among viewers younger than 40 dropped. Continue reading Sparked by Growth in China, Worldwide Ticket Sales Increase

Social Marketing: The Impact of Tweets on Today’s Box Office

When it comes to movie marketing and box office numbers, not all tweets carry the same weight. On average, a single tweet results in more box office revenue when posted four weeks prior to a film’s release date than the week before. The value of a single tweet can fluctuate based on variables such as a movie’s genre or spread of brand awareness from ads aired in weeks prior to the film’s release. Studios can also use Twitter to monitor the effectiveness of their marketing campaigns. Continue reading Social Marketing: The Impact of Tweets on Today’s Box Office

Academy Award Nominations Lead to Spike in Pirated Downloads

Digital piracy tracking firm Irdeto reports that global downloads of pirated Oscar-nominated films jumped 385 percent in the 30 days following the nomination announcements on January 15. Irdeto suggests the pirated downloads represent about $41 million in lost revenue. While Hollywood studios and motion picture companies continue to struggle with the problem of piracy, some have recommended embracing the Internet for initial releases, making films available theatrically and online at the same time. Continue reading Academy Award Nominations Lead to Spike in Pirated Downloads

HPA Tech Retreat: Emerging Standards Enable Interoperability

During yesterday’s HPA Tech Retreat, I moderated a panel on two emerging production standards: DPP and IMF. Although SMPTE standard IMF (Interoperable Master Format) is familiar to many in the industry as a single, interchangeable master file format that allows for flexible versioning, very few in our industry know about DPP (Digital Production Partnership), a new British standard for B2B file exchange. Our discussion tracked the evolution and potential overlap of the standards, and how they are currently being used in the industry. Continue reading HPA Tech Retreat: Emerging Standards Enable Interoperability

HPA Tech Retreat: Cybersecurity in Today’s Media Industry

During an HPA Tech Retreat panel yesterday on “Cyber and Content Security: Time for a Strategy Change,” moderated by NSS Labs Sales Director Kari Grubin, panelists asked the important questions: Who are the perpetrators? How easy is it to gain access? How can we understand the risks to our specific companies? And how can we architect against risks? Grubin was joined by Frank Artes of NSS Labs, Theresa Miller of Lionsgate, Bryan Ellenburg of the CDSA, and Ted Harrington of Independent Security Evaluators. Continue reading HPA Tech Retreat: Cybersecurity in Today’s Media Industry

Nearly 90 Percent of World’s Cinema Screens are Now Digital

London-based IHS Cinema Intelligence reports that 89.8 percent of theatrical movie screens worldwide have completed the conversion to digital cinema. The global digital cinema footprint reached 127,688 screens in 2014, a 14.7 percent increase over the previous year. The largest increase was seen in the Asia Pacific region, followed by South and Central America. Additionally, digital penetration climbed to 96 percent in Western Europe, matching that of North America for the first time. Continue reading Nearly 90 Percent of World’s Cinema Screens are Now Digital

Kodak Will Continue Supplying Film Stock to Hollywood Studios

Kodak announced yesterday that it has secured new supply agreements with the six major Hollywood studios to continue providing motion picture film. Following discussions with production companies, the studios, and film processors — in addition to the lobbying efforts of prominent filmmakers including Christopher Nolan and Quentin Tarantino — Kodak will now continue to supply film stock to 20th Century Fox, Disney, NBCUniversal, Paramount Pictures, Sony Pictures, and Warner Bros. Entertainment. Continue reading Kodak Will Continue Supplying Film Stock to Hollywood Studios

New Tool for Film Marketers Analyzes Buzz on Social Media

United Talent Agency and Rentrak, an entertainment data company, have teamed up to bring studio marketers a tool that tracks the hype on social media surrounding a specific film. With this data, marketers would be better armed to make the necessary tweaks to a marketing campaign that can help make a movie a hit. PreAct is the name of the new tool, and since its debut in January, the service has signed up entertainment giants such as Sony Pictures Entertainment and 20th Century Fox. Continue reading New Tool for Film Marketers Analyzes Buzz on Social Media

VFX Studios Leverage the Power of the Cloud for Film Projects

Visual effects studios are increasingly using cloud computing technology to crank out film sequences faster and more efficiently. Rendering, the process of finalizing each frame, is an intensive processing process, and the cloud allows studios to use as much processing power as needed to finish the job. When the studio is in between film projects, it can save money because the studio can scale back on its computing power demand, which helps keep VFX costs low for filmmakers. Continue reading VFX Studios Leverage the Power of the Cloud for Film Projects

New Holiday Sales Records Predicted for Digital Home Video

The home entertainment divisions of Hollywood studios are projected to generate record sales of movies and TV shows on digital platforms this holiday shopping season between Thanksgiving and Christmas. Digital sales are experiencing an upswing as more consumers access media via their mobile devices, smart TVs and connected game consoles. In addition, retailers such as Best Buy, Target and Walmart are pushing digital in an effort to make up for the downward trend in disc sales. Continue reading New Holiday Sales Records Predicted for Digital Home Video

IMAX Rival: Dolby Cinema Puts Focus on High Dynamic Range

Dolby, the top brand in theater sound, is poised to launch its premium, large-format theater experience called Dolby Cinema. As a potential new competitor to today’s large-format leader IMAX, Dolby Cinema will feature special design elements such as its Atmos sound, signature entrances to reflect the movie being projected, and the highly anticipated high dynamic range process, which allows for a greater dynamic range of luminosity, resulting in whiter whites and blacker blacks. Continue reading IMAX Rival: Dolby Cinema Puts Focus on High Dynamic Range