Digital Viewing Steadily Increases Across Multiple Age Groups

Digital viewing is growing across age groups as traditional TV viewing declines, according to eMarketer. The researcher estimates that 64.8 million millennials will watch digital video this year at least once a month, a projection expected to reach 66.8 million by 2022. Meanwhile, 59 million millennials are expected to watch traditional TV in 2018, a figure projected to decline in coming years. The trend is growing with Gen X in the U.S. as well; eMarketer projects that 51.8 million (representing more than three-quarters of the Gen X population) will watch digital video at least once a month. And kids 11 and younger? Not surprisingly, 24.2 million with turn to digital viewing this year. Continue reading Digital Viewing Steadily Increases Across Multiple Age Groups

YouTube Plans to Offer Free, Ad-Supported Originals in 2019

In a strategy shift, Google-owned YouTube plans to make much of its original video programming available for free starting next year. YouTube Originals will be offered as free, ad-supported content, rather than exclusively available via the $11.99-per-month YouTube Premium subscription service (formerly called YouTube Red). YouTube will continue to greenlight scripted productions, but plans to scale back in order to focus on more mainstream celebrity-driven and creator-based reality offerings. YouTube refers to the new strategy of combining ad-supported and SVOD programming as “Single Slate.” Continue reading YouTube Plans to Offer Free, Ad-Supported Originals in 2019

Sports Streamer DAZN to Introduce Less Annoying Ad Model

DAZN, thus far an ad-free sports-streaming service, plans to introduce advertising, but in a format that will prevent the annoyance of frequently repeating ads. This format — called “ad frequency” — can replay the same ad six times within a three-hour game, said DAZN Group executive chairman John Skipper, a former ESPN president. His new model, which will debut in the next six to eight months, will focus on sponsored content and product placement. DAZN targets sports deals to be the “exclusive over-the-top provider.” Continue reading Sports Streamer DAZN to Introduce Less Annoying Ad Model

YouTube Doubles Down Against Article 13, Industry Responds

YouTube’s global head of music Lyor Cohen recently published an op-ed in the U.K.’s Music Business Worldwide redoubling YouTube chief executive Susan Wojcicki’s impassioned blog posts against the EU Copyright Directive’s Article 13. He insisted that, under Article 13, “artists, labels and the entire music industry … will make less money from YouTube, not more” and that “emerging artists will find it harder to be discovered and heard on the global stage.” The music industry has rebutted his arguments. Continue reading YouTube Doubles Down Against Article 13, Industry Responds

Pandora and Spotify Bring Streaming Experience to Podcasts

Podcasting is growing popular among a younger demographic, and now Pandora and Spotify are leveraging their music streaming experience in an effort to engage those listeners. The main challenge with podcasting is discoverability. Pandora Media chief executive Roger Lynch characterizes podcast discovery as “the Stone Age” compared to music discovery. He believes that the company can bring people in to listen to a podcast and keep them on the platform with music. Neither company revealed details of its podcast businesses. Continue reading Pandora and Spotify Bring Streaming Experience to Podcasts

With Free Hollywood Films, YouTube Evolves into TV Network

Last month, YouTube began showing free, ad-supported Hollywood movies including “The Terminator” and “Legally Blonde,” an offering it began to promote in the site’s movie section. Although users have been able to purchase prime-time TV shows and feature films there, this is the first time YouTube has offered a free, ad-supported option. YouTube director of product management Rohit Dhawan would not disclose the terms of the agreement with studios, but noted the movies represent an opportunity for users and advertisers. Continue reading With Free Hollywood Films, YouTube Evolves into TV Network

Sports Leagues Pioneer Virtual Reality-Powered Innovations

In February, Verizon hosted a virtual reality Super Bowl LII experience over a 5G network at a virtual luxury suite at Minneapolis’ U.S. Bank Stadium. That NFL/Oculus Rift collaboration put viewers on the field in the midst of 3D holographic models, and is only one of numerous examples of the marriage of professional sports and virtual reality. The BBC app, for example, offered a virtual reality World Cup experience, and NBC let viewers pick their camera angles and access data for the 2016 Summer Olympics. Continue reading Sports Leagues Pioneer Virtual Reality-Powered Innovations

Criterion Collection Reveals Plans for New Streaming Service

Following the news that WarnerMedia would shutter its streaming service FilmStruck at the end of this month, The Criterion Collection announced that it plans to offer selections from its library of classic Hollywood, foreign language and notable art-house films via its own standalone streaming service to launch in spring 2019 (FilmStruck had an exclusive licensing deal to stream movies from the Criterion library). The announcement further revealed that The Criterion Channel would also be made available via “WarnerMedia’s new consumer platform when it launches late next year.” Continue reading Criterion Collection Reveals Plans for New Streaming Service

Netflix Plans to Experiment With Lower Price in Asian Markets

Netflix revealed its plan to test a lower-priced tier of its subscription streaming service in certain areas as part of a strategy to boost sales, especially in emerging markets such as Asia. While the company has not committed to specific regions or a time frame, CEO Reed Hastings explained that Netflix is looking to experiment. The move would represent a shift for the company, which has consistently maintained or raised its prices while spending more on new content and local productions to attract new customers. Netflix is not expected to reduce the cost of its lowest tier, but rather introduce an alternate fourth tier with different features. Continue reading Netflix Plans to Experiment With Lower Price in Asian Markets

Disney Readies Launch of New Subscription Streaming Service

The Walt Disney Company reported a record profit of $12.6 billion for its fiscal year, due to its hit movies, increased attendance at theme parks and a stabilized ESPN. Now the company is getting ready to introduce a new subscription streaming service that is similar to Netflix. While the rewards of the direct-to-consumer offering are potentially significant, launching such a service will entail expenses in content, technology and marketing. Disney chief executive Bob Iger recently revealed the new service’s name: Disney+. Continue reading Disney Readies Launch of New Subscription Streaming Service

Google, Microsoft Target Triple-A Games via Cloud Streaming

Microsoft and Google are engaged in efforts to enable people to play triple-A games — the most visually complex, big budget games — on devices that are not connected to the Internet, without expensive specialized hardware. The two tech behemoths join game developer Electronic Arts in this 10+year push to allow gamers to stream from the cloud, anytime and anywhere, attracting those who don’t want to buy game consoles or high-end PCs. The move might also tempt existing gamers to play more and spend more time and money. Continue reading Google, Microsoft Target Triple-A Games via Cloud Streaming

Google Ups Investment in YouTube’s Anti-Piracy Content ID

Google has updated how it is combatting piracy across its suite of digital products. In its report “How Google Fights Piracy,” the company revealed that it has spent more than $100 million on YouTube’s Content ID since its inception, representing a big bump up from $60 million two years ago. That number includes computing resources and staffing. The report further details that it has paid out more than $3 billion to rightsholders, compared to “over $2 billion” in 2016 and $1 billion in 2014. Continue reading Google Ups Investment in YouTube’s Anti-Piracy Content ID

Roku Channel Adds Entertainment and Sports to Free Lineup

Roku is adding more sports and entertainment content to its ad-supported free streaming channel that already offers free-to-stream movies and news. The Roku Channel introduced live news earlier this year from ABC News, Cheddar, Newsmax, Newsy, People TV, The Young Turks and Yahoo. New entertainment content will now come from partners including AFV, FailArmy, People Are Awesome, The Pet Collective and TMZ, while live sports will be available from Adventure Sports Network, Combat GO, EDGEsport, Stadium, WHAM Network and others. Continue reading Roku Channel Adds Entertainment and Sports to Free Lineup

Netflix Unveils Ambitious Slate of Animated Features, Series

Netflix released its four-year plan to produce a variety of animated series and feature films. The company usually withholds information about upcoming projects until just prior to release, but animation typically involves a long lead-time. As a result, Netflix is publicizing its family-oriented programming in advance, similar to Disney, Pixar and DreamWorks. Netflix also revealed that 60 percent of its users watch family-friendly fare every month and that the new content is intended to appeal to “the tastes of every member of the family.” Continue reading Netflix Unveils Ambitious Slate of Animated Features, Series

SVOD Apps and Virtual MVPDs Continue to Gain Momentum

Leading subscription video apps such as Netflix and Hulu generated a total of $781 million last year as streaming video continues its rise. According to app intelligence firm Sensor Tower, U.S. consumers spent about $329 million during Q3 2018 on the top 10 SVOD apps available via Google Play and Apple’s App Store. That figure represents a 15 percent jump over Q1. While Netflix and Hulu continue their growth, live-streaming TV services are also gaining traction. Online video analytics firm Conviva reports that virtual MVPDs including Sling TV, PlayStation Vue, and Hulu with Live TV have experienced a 212 percent increase in viewing hours over the past year in the U.S. Continue reading SVOD Apps and Virtual MVPDs Continue to Gain Momentum

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