HBO and HBO Max Subscriber Numbers Exceed Expectations

AT&T reported advances made by HBO in Q2 2021: a net gain of 2.85 million total domestic HBO Max and HBO subscribers, including 2.38 million retail net additions, for a total of 47.0 million at the end of the period, representing a gain of 10.7 million over the last year in the United Sates. HBO and HBO Max counted 67.5 million customers worldwide, up 12 million from last year. AT&T chief financial officer Pascal Desroches noted that the numbers exceeded Wall Street forecasts as well as AT&T’s own expectations. Continue reading HBO and HBO Max Subscriber Numbers Exceed Expectations

HBO to Stream Episodes, Enable Watch Parties on Snapchat

Thanks to a new partnership between WarnerMedia’s HBO Max and social messaging platform Snapchat, up to 64 Snapchatters will be able to co-watch full-length episodes of HBO series via the HBO Max Mini, part of the Snap Minis feature, which debuted last year to host third-party experiences through the social app. With Minis, the user can access Headspace to meditate, buy movie tickets with friends via Atom and, now, watch entire HBO episodes including pilots of “Lovecraft Country” and “Game of Thrones.” Viewers will be able to synchronize playback and watch the same title together. Continue reading HBO to Stream Episodes, Enable Watch Parties on Snapchat

Netflix Still Confident Despite New Rivals and Slowed Growth

In Q2, Netflix added 1.5 million new subscribers, slower growth after a peak at the height of the COVID-19 pandemic. But the company isn’t worried, telling investors that it is “mostly competing with ourselves to improve our service as fast as we can.” “If we do that, we’re confident we can maintain our strong position and continue to grow nicely as we have been for the past two-plus decades,” Netflix said, adding that it doesn’t view any particular assets as “must-have,” and that consolidation isn’t impacting its growth. Meanwhile, the company is facing new competitors in the streaming space. Continue reading Netflix Still Confident Despite New Rivals and Slowed Growth

Valve to Launch Steam Deck Handheld Device for PC Games

This December, Washington-based game company Valve will debut its long-anticipated Steam Deck, a handheld device for PC gaming with models priced at $399 with 64GB of eMMC storage, $529 with 256GB of NVMe SSD, and the top-of-the-line $649 version with 512GB of high-speed NVMe SSD storage. Steam Deck is additionally being promoted as a handheld PC, allowing users to install and operate web browsers, other game stores (including Epic Games Store) and other video streaming services. It can also be connected to a keyboard and mouse and offers a cloud saving feature. Continue reading Valve to Launch Steam Deck Handheld Device for PC Games

CNN Plans to Offer Sub-Based Streaming Service Next Year

WarnerMedia’s CNN is slated to launch a new subscription-based streaming service, CNN+, early next year. The service, which will co-exist with CNN’s current TV networks, will feature eight to 12 hours of live programming per day. WarnerMedia News and Sports chair Jeff Zucker, who is also president of CNN Worldwide, noted that, “CNN invented cable news in 1980, defined online news in 1995 and now is taking an important step in expanding what news can be by launching a direct-to-consumer streaming subscription service” in Q1 2022. Continue reading CNN Plans to Offer Sub-Based Streaming Service Next Year

New Netflix Hire Signals the Service’s Push into Video Games

As part of its plan to expand into gaming, video streamer Netflix has hired former Electronic Arts and Facebook executive Mike Verdu as its vice president of game development. At Facebook, Verdu worked with developers to bring virtual reality games and other content to Oculus headsets. At Netflix, Verdu will report to chief operating officer Greg Peters and is mandated with bringing video games to the Netflix platform within the next year. Sources said that Netflix does not plan on charging subscribers extra for gaming content. Continue reading New Netflix Hire Signals the Service’s Push into Video Games

Samsung TV Plus Is Now Streaming Online After Soft Launch

Samsung debuted its TV Plus streaming service on the Internet, with the ability to cast videos to devices that support Google’s Chromecast to its mobile app. Previously, TV Plus was only available on Samsung’s smart TVs and smartphones. The web-based TV Plus apparently had a soft launch in May but had not yet been publicly announced by the company. With this expansion, TV Plus has become a rival to other free streaming services such as Pluto TV and Tubi. U.S. consumers will have access to about 140 streaming channels. Continue reading Samsung TV Plus Is Now Streaming Online After Soft Launch

Universal Signs New Streaming Deals with Peacock, Amazon

Starting next year, Comcast’s streaming service Peacock will begin to show movies from sister company Universal Pictures, sidestepping a long-time deal with HBO for initial TV rights. The 2022 movies — which will reach Peacock no more than four months after theatrical release — include the next “Jurassic World” and the new “Halloween” movies. In addition, Amazon has signed a multiyear deal with Universal to bring the studio’s movies to Prime Video and IMDb TV following their four-month runs on Peacock. Under the new deal, Universal movies will be available on Amazon for 10 months and then return to Peacock for another four months. Continue reading Universal Signs New Streaming Deals with Peacock, Amazon

TikTok’s Three-Minute Videos Let Creators Expand, Monetize

ByteDance-owned TikTok revealed that over the coming weeks it would introduce the ability to share videos of up to three minutes on its platform. TikTok debuted with 15-second videos and later expanded to 60-second videos. TikTok product manager Drew Kirchhoff said the longer videos will give creators “the canvas to create new or expanded types of content … with the flexibility of a bit more space.” With 100 million monthly active users in the U.S., TikTok is now facing competition from Instagram Reels and Snapchat’s Spotlight in an evolving video landscape that could impact the streaming wars. Continue reading TikTok’s Three-Minute Videos Let Creators Expand, Monetize

Governments Are Crafting Ways to Regulate Streaming Media

In the last 10 years, streaming media companies have changed the film and television landscape, and government authorities have struggled to figure out if the companies should be regulated as broadcasters, video rental owners or in some completely new way. Netflix will, once again, not make an appearance at the Cannes Film Festival but across Europe, Amazon, Disney and Netflix are becoming an integral part of the film and TV industry. Streaming is big business in the EU, and the European Commission is developing new rules to regulate it. Continue reading Governments Are Crafting Ways to Regulate Streaming Media

Roku Expands Advertising, Charts Strategy for New Originals

When Netflix founder Reed Hastings spun out Roku, the streaming video box in development, in 2008 and then sold his Roku shares to Menlo Ventures, he had no idea that this stake today would be worth almost $7 billion. Roku grew exponentially during COVID-19, with its shares rising 480+ percent from March 17, 2020; its market capitalization is now $45+ billion. The company, which went public in 2017, has become the dominant “intermediary” for streaming video distribution, with distribution to 50+ million households. Roku is now focusing on original content while continuing to expand its advertising.

Continue reading Roku Expands Advertising, Charts Strategy for New Originals

Steven Spielberg and Netflix Sign Multi-Year Filmmaking Deal

Influential and commercially successful filmmaker Steven Spielberg signed a multi-year deal with streaming service Netflix to make new films under the aegis of his Amblin Partners studio. Spielberg still retains his long-term relationship with Comcast’s Universal Pictures, where Amblin Partners is based. The deal is a win for Netflix, which faces increasing competition from new streaming services including Disney+, HBO Max and Amazon, which is acquiring the MGM movie and television studio with its James Bond franchise in a deal worth $8.45 billion. Continue reading Steven Spielberg and Netflix Sign Multi-Year Filmmaking Deal

Nielsen Unveils The Gauge, a Metric for Streaming Platforms

Global research firm Nielsen has unveiled The Gauge, a new metric for measuring monthly total TV and streaming audiences. The company revealed that, in May 2021, 64 percent of the time U.S. viewers watched content via network and cable TV and 26 percent of the time watched via streaming services. Another 9 percent of the time, they used their TV screens for content recorded on DVRs or playing video games. Nielsen added that streaming was at 20 percent last year and 14 percent in 2019 and that its share could go up to 33 percent by the end of 2021. Continue reading Nielsen Unveils The Gauge, a Metric for Streaming Platforms

New Consortium Aims to Improve Addressable TV Ad Market

Go Addressable, a new eight-company consortium, plans to simplify and scale addressable TV advertising. Among the consortium members are Comcast, Charter Communications, Altice USA, Dish Media and smart TV manufacturer Vizio. Comcast Advertising vice president and general manager Larry Allen reported that advertisers are currently faced with putting together a schedule from various streaming services, smart TV makers, cable operators and even programmers. He said that, “the buyers need a solution to their fragmentation problem.” Continue reading New Consortium Aims to Improve Addressable TV Ad Market

Netflix to Launch Online Shop for Show-Branded Merchandise

Streaming giant Netflix has plans to open an e-commerce shop to sell branded goods tied to its many popular shows. The effort is led by Netflix vice president of consumer products Josh Simon, who held a similar position at Nike. Thus far, Simon has grown his team to 60 people (from 20) and inked deals with Amazon, Sephora, Target and Walmart to sell beauty kits, clothes, toys and other products related to its series and films. The online store — which Simon dubs a “boutique” — was created with e-commerce tech company Shopify. Continue reading Netflix to Launch Online Shop for Show-Branded Merchandise