New Ad Certification Group Seeks Support of Major Agencies

The new joint industry committee, or JIC, formed by major TV networks and media firms has begun actively pursuing major advertising agency members, offering the buy side to pull up a seat at the table. The goal: “to enable multiple currencies with the primary focus of creating a measurement certification process to establish the suitability of emerging cross-platform measurement solutions in advance of the 2024 upfronts,” the JIC says. Founding members include FOX, NBCUniversal, Paramount Global, TelevisaUnivision, Warner Bros. Discovery, analytics-driven ad firm OpenAP and the Video Advertising Bureau (VAB). Continue reading New Ad Certification Group Seeks Support of Major Agencies

The GoPro Channel Leverages Action Library for 2023 Launch

GoPro has joined forces with Roundtable Entertainment and Cinedigm to launch a new streaming service planned for a 2023 launch. The GoPro Channel will be among 30 streaming services offered by Cinedigm, a digital content distributor headquartered in Los Angeles, also home to multi-platform producer Roundtable. GoPro has more than 10 million subscribers to its official YouTube Channel, generating what the firm tallies to 3 billion views. The GoPro Channel will showcase original programming curated a library of sports and lifestyle videos — both professionally produced and user-generated content — in addition to new series produced by Roundtable. Continue reading The GoPro Channel Leverages Action Library for 2023 Launch

YouTube Tests Waters with Hub of FAST Streaming Channels

YouTube is embarking on tests of a new FAST channel hub. The move is the latest by the Alphabet-owned platform to expand its ambitions to become a full-service video provider. YouTube is reported by The Wall Street Journal to be in talks with entertainment firms about featuring films and TV series in a configuration not unlike that typically offered by cable (i.e., packaged) and is testing the approach with a limited number of media companies in anticipation of a potential full-on launch later this year. Deployment of a free, ad-supported TV hub would put YouTube on a path to become a go-to destination for general video in competition with entities such as Roku, Pluto TV and Tubi TV. Continue reading YouTube Tests Waters with Hub of FAST Streaming Channels

CES: Razer Edge Cloud Gaming Handheld Arrives January 26

The upcoming Razer Edge, a gaming handheld built for streaming, may change how players interact with cloud games. With a 6.8-inch AMOLED display at 2,400 x 1,080 FHD+ resolution with a 144Hz refresh rate, the Razer Edge and Razer Edge 5G from Verizon start at $360 and are designed for ever-connected mobile play. Razer says its latest handhelds are the first developed exclusively for the latest Snapdragon G3x Gen 1 Gaming Platform. They include active cooling “for long gaming sessions playing top AAA titles and native games on the go without having to compromise performance.” Continue reading CES: Razer Edge Cloud Gaming Handheld Arrives January 26

CES: Samsung Freestyle Projector Adds Game Hub, Features

Samsung is adding new features to its small Freestyle projector for 2023, with support for the Samsung Gaming Hub and image expansion using Smart Edge Blending, which lets viewers combine two of the devices to watch content in a 21:9 configuration with no manual lining up or adjusting. The Gaming Hub provides streaming apps from Xbox, Amazon Luna, Nvidia GeForce NOW and more. Subscribers to Xbox Game Pass Ultimate or other high-performance cloud gaming services can stream directly on the Freestyle so long as the Internet connection is robust enough. Continue reading CES: Samsung Freestyle Projector Adds Game Hub, Features

CES: Samsung 8K Premiere Projector Marks an Industry First

Samsung has introduced its 8K Premiere ultra-short throw projector that CNN calls a “first-of-its-kind.” The projector, and update to the company’s 4K Premiere, supports a maximum picture of 150-inches for a massive screen. Native 8K remains a ways off, but the system artificially up-rezzes 4K content while future-proofing. Sitting just inches from a screen or wall, with Dolby Atmos, the unit minimizes wires and auxiliary equipment, which has been a trend at CES 2023. Due for release later this year, pricing was not announced, but the 2020 model that this one builds upon started at $3,500. Continue reading CES: Samsung 8K Premiere Projector Marks an Industry First

CES: Razer Updates Kiyo Pro to Launch Its First 4K Webcam

Razer introduced its latest plug-and-play webcam at CES, the Kiyo Pro Ultra, a $300 4K device that features AI-powered face-tracking and an HDR mode. The company claims its first 4K webcam touts the “largest image sensor ever used in a webcam” and promises “DSLR-like video quality.” The new device — which records 4K at 30 fps or 1080p at 60 fps — has a dust cover similar to that of its predecessor, the Kiyo Pro, but Razer has introduced additional protection with a built-in physical privacy shutter. It has also added an omnidirectional microphone, which should help it compete in the webcam market. Continue reading CES: Razer Updates Kiyo Pro to Launch Its First 4K Webcam

CES: Displace Demos First Totally Wireless OLED Flat Screen

Displace is a new wireless TV that promises to take the pain out of mounting a flat screen. Powered by a proprietary hot-swappable battery system, the 55-inch 4K flat screens are under 20 pounds and can be affixed “to any surface” using an active-loop vacuum technology. Transportable and configurable, multiple Displace TVs can be used in combination “to form any sized TV,” according to the startup, which debuted the system at CES 2023. Each Displace TV comes with four rechargeable batteries, each averaging about a month of life for an average usage of six hours per day. Continue reading CES: Displace Demos First Totally Wireless OLED Flat Screen

CES: Canon and Sony Tools Provide a Virtual Take on Sports

At CES this year, Canon and Sony both showcased multi-camera capture technologies with an eye towards attracting a younger generation of viewers. Canon’s Free Viewpoint video system (using an AI-powered ring of high-resolution cameras in a stadium or arena) and Sony’s combined tools from its Hawk-Eye vision processing company and recently-acquired AI-based data visualization firm Beyond Sports can create low-latency virtual reproductions of live sports. The capture from multiple angles enables the virtual reproduction to offer interaction that a simple video stream does not, though each technology is distinct in what it offers. Continue reading CES: Canon and Sony Tools Provide a Virtual Take on Sports

CES: Podcasting Industry Evolves as Listenership Skyrockets

Actor and director LeVar Burton, the multi-award-winning host of PBS’ “Reading Rainbow,” has more recently made a prominent name for himself as a podcaster, with 25 million downloads of his “LeVar Burton Reads,” which features storytelling. During a CES panel on “SXM Media: The Evolution of the Podcast Industry,” moderated by SiriusXM vice president and global head of revenue partnerships Kelli Hurley, Burton and two other panelists described the factors that have made podcasting such a dynamic industry sector, for creators and audiences. For Burton, having creative control was key. Continue reading CES: Podcasting Industry Evolves as Listenership Skyrockets

CES: OS-Supplier Roku to Launch Its Own Line of Smart TVs

Roku, whose software the firm claims is used in a third of U.S. TVs, will release its own line of televisions this year. The San Jose-based company, known for its smart TV OS, plans two models: the Roku Select and a higher-end Roku Plus, according to an announcement at CES 2023. Available in 11 models ranging from 24- to 75-inches, the Roku Select and Plus Series TVs will focus on streaming features associated with the brand, with prices ranging from $119 to $999. The new Roku TVs will include access to free live TV, news, and sports, plus popular Roku features like Find My Remote and Private Listening. Continue reading CES: OS-Supplier Roku to Launch Its Own Line of Smart TVs

CES: The NPD Group Analyzes Changes in Consumer Trends

The NPD Group’s Paul Gagnon and Ben Arnold presented “7 Ways the CE Consumer Has Changed” in the last few years. U.S. consumer attitudes and behaviors changed from early-pandemic lockdown to the slow reopening, and then the fear of inflation and recession. In general, consumers are buying more for individuals than for shared home experiences, they have equipped themselves for remote work which may suppress future sales until they are ready to upgrade, and they buy when bargains appear even if they plan to actually open them for a holiday or special occasion. Continue reading CES: The NPD Group Analyzes Changes in Consumer Trends

CES: Nvidia’s AI Upscaling Tech to Tackle Blurry Web Video

Nvidia announced during CES this week that it plans to roll out its RTX Video Super Resolution feature in February for web video content viewed through Google Chrome and Microsoft Edge browsers. The company promises AI upscaling up to 4K quality, but the feature requires a PC running a Nvidia 30- or 40-series GPU. The technology — which can upscale video with resolution between 360p and 1440p, including 1080p, and up to a 144Hz frame rate — has already been available on Nvidia Shield TV and Shield TV Pro streaming media players. However, introducing browser support should significantly increase its audience. Continue reading CES: Nvidia’s AI Upscaling Tech to Tackle Blurry Web Video

CES: Nvidia Brings GeForce NOW Cloud Gaming to Vehicles

Nvidia will bring GeForce NOW cloud gaming to cars via Android and web browsers. At CES 2023 the company announced automakers Hyundai of South Korea, Sweden’s Polestar and Chinese EV maker BYD as the first streaming partners, with titles including “Cyberpunk 2077,” “The Witcher 3: Wild Hunt” and “Fortnite” among initial offerings. While Nvidia did not announce a launch date for the new service, it said GeForce NOW will “stream a real-time, full PC-gaming experience to software-defined cars.” The company added that in-vehicle gaming can “enhance time spent charging or riding in vehicles.” Continue reading CES: Nvidia Brings GeForce NOW Cloud Gaming to Vehicles

Digital Ad Share for Meta, Alphabet to Drop Below 50 Percent

Insider Intelligence forecasts that 2023 will mark the first time since 2014 that the combined digital advertising market share for Meta Platforms and Alphabet will fall below 50 percent, indicating erosion of their “duopoly.” Projection of a 2.5 percent drop due to increased competition from rivals including Amazon, Apple, TikTok and Microsoft will put the pair at a projected 48.4 percent this year, according to the research group. While the trajectory is likely to garner negative media and investor attention, it is a plus from the perspective of fending off global antitrust attacks. Continue reading Digital Ad Share for Meta, Alphabet to Drop Below 50 Percent