Comcast ad tech company FreeWheel is launching a programmatic solution it says will change the way marketers implement their TV ad buying. Called Allocation Module, it is rolling out ahead of the 2024 Upfronts and NewFronts. Central to the new solution is what FreeWheel says is its ability to give marketers more control over their ad spending across various ad channels after it’s been committed. FreeWheel’s Allocation Module “offers demand-side platforms a better way to gauge whether or not they are bidding enough, in real time, to meet their clients’ ad spend commitments,” the company says. Continue reading FreeWheel Adds Programmatic Ad Buying in Time for Upfronts

Alphabet-owned Google, which announced the end of its Play Movies & TV app in October 2022, now has a plan for relocating the video content that users have purchased on the service. Starting January 17, customers will be able to access their past Play Movies & TV purchases as well as active rentals on YouTube, Android TV devices, Google TV devices and the Google TV mobile app (including the iOS version). “We are making some changes to simplify how you purchase new movies or access the movies and TV shows you’ve purchased through Google,” the company explained. Continue reading Google Will Relocate Play Movies & TV Purchases in January

Streaming platform OrkaTV has teamed with Comcast’s FreeWheel adtech firm on a product designed to help marketers reach target audiences for their advertising in the FAST sector. The partnership allows marketers using FreeWheel to access OrkaTV’s more than 3,500 free ad-supported streaming TV channels. The end result is expected to be “access to a more diverse pool of FAST ad inventory” that in turn helps drive up demand for inventory, according to the firms, which say the “more accurate contextual advertising targeting abilities” also raise the ante. Continue reading Comcast’s FreeWheel Teams with OrkaTV to Target FAST Ads

Disney, which is in the process of completing its purchase of NBCUniversal’s 33 percent stake in Hulu, will begin beta testing a combined Disney+ and Hulu bundle next month for subscribers of both services, according to CEO Bob Iger. Last week, Disney announced it would pay Comcast at least $8.61 billion for the Hulu stake, indicating the final cost could be higher, based on market value estimates by each party’s investment bankers. “We remain on track to roll out a more unified one-app experience domestically via Disney+,” Iger said in discussing the September quarter on an earnings call. Continue reading Merged Disney+ and Hulu App to Launch as Beta Next Month

Netflix is celebrating the one-year anniversary of its ad-supported tier by giving binge viewers every fourth consecutive episode ad-free. It is also making downloads available on its ad-supported plan, claiming to be the first streamer to do so in an advertising environment. While the binge perk won’t be available until 2024, downloads for both TV series and films are said to start immediately. Netflix said that in year one its bargain-priced tier with ad support has hit 15 million global monthly active users, touting its partnership with Microsoft as helping “to shape the future of advertising.” Continue reading Netflix Boosts Features After Year One of Ad-Supported Tier

Linear TV viewership fell below 50 percent for the first time in July, according to Nielsen’s The Gauge, which tracks total broadcast, cable and streaming consumption via television. Among total TV viewership, broadcast and cable accrued record low shares of 20 percent and 29.6 percent, respectively, representing a linear television total of 49.6 percent. Combined, it still topped TV set streaming viewership, at 38.7 percent, a 2.9 percent increase from June and that month’s streaming record-high share. YouTube (not including YouTube TV) was again the top streamer with a 9.2 percent TV share, up 5.6 percent versus June. Continue reading Linear TV Viewership Dips Below 50 Percent for the First Time

Canadian electronics and app firm Nuvyyo has introduced an ATSC 3.0-compatible over-the-air DVR that also receives existing OTA signals. The Tablo ATSC 3.0 Quad HDMI hybrid DVR records up to four channels simultaneously and accepts external hard drives of up to 8TB. The Tablo connects to any TV antenna and television, monitor or modem with an HDMI port. However, unlike other Nuvyyo network DVRs this Tablo model does not support the live streaming or sharing to other displays of recorded OTA content. Nuvyyo says for optimum performance the Tablo ATSC 3.0 Quad should be connected to a 4K HDR television. Continue reading CES: Nuvyyo Showcases Its New Tablo ATSC 3.0 Quad DVR

For the holidays, Facebook plans to unveil a Portal TV streaming device that will feature a camera and far-field microphones and offer video chat with TV viewing and augmented reality. Rather than competing directly with Fire TV or Roku, the device focuses more on video chatting. It is also likely to run Android, as does most Facebook hardware including Oculus Go and Oculus Quest VR headsets. By being based on the Android operating system, the Portal device will synch seamlessly with Android-based TV apps. Continue reading Facebook Set to Launch Portal TV Streamer with Video Chat

On its official Xfinity Mobile website, Comcast is now allowing its Xfinity Internet customers to sign up for the service at a discounted rate of $45 per month. The regular price will be $65 per month for unlimited mobile service. Xfinity Mobile was unveiled in April and will roll out to stores over the coming months throughout Comcast’s current markets. The service runs on top of Verizon’s network, but access to Comcast’s 16 million Wi-Fi hotspots means users will automatically be switched over to Wi-Fi when available. Continue reading Comcast Rolls Out Xfinity Mobile, With Streaming TV Service

Amazon is taking pre-orders for Element’s Fire TV Edition sets, to ship in June at the same time other retailers get them. Amazon, Element and Westinghouse announced Fire TV-based television sets at CES 2017, and the companies are now revealing prices and other details. Element will offer its 43-inch Fire TV for $449 retail, a 50-inch for $549, a 55-inch for $649, and a 65-inch for $899. The TVs support 4K video and offer a quad-core processor, 3GB of RAM and 16GB of internal storage for apps, specs that are meant to future-proof it. Continue reading Amazon Takes Aim at Cord Cutters, Roku With Its Fire TV Set

Dish’s Sling TV is rolling out its new Cloud DVR to customers with Amazon devices through an early access program. The feature has been in private beta for Roku users since November. While one potential advantage of the cloud is never running out of storage space, “Sling TV isn’t offering infinite storage or even different storage capacities,” reports TechCrunch. “Instead, ‘First Look’ customers pay an extra $5 per month for up to 50 hours of storage, with no expiration on those programs. When capacity runs out, the oldest ‘watched’ recordings are removed first, to make room for others.” Sling TV’s Cloud DVR also allows users to record multiple programs simultaneously (although limited based on rights deals with broadcasters). Continue reading Sling TV Expands Cloud DVR Access in Early Access Program

TiVo introduced its new Bolt DVR this week, with features that TiVo customers have requested for years. That includes a new SkipMode that improves the device’s ability to leap over commercials on recorded content, 4K Ultra HD capability, and, with a fall update, an iOS app that allows the creation of a customized “What to Watch” screen built by selecting categories based on hobbies and interests. The new TiVo also offers an iOS app with AirPlay so users can stream content to Apple TV, and the company says it’s working on an app for Amazon Fire TV. Continue reading TiVo Introduces Bolt DVR, Ready for Ultra HD and Ad-Skipping

Inside sources report that Apple is on the verge of releasing its 4th generation Apple TV in October for a price likely to be under $200. The new Apple TV will feature an A8 chip in a dual-core configuration for an updated interface and improved navigation. More importantly, it will include a native software developer kit, ensuring that a wide variety of apps will continue to be developed and released. Also featured are a new motion sensitive remote control, Siri support and an as-of-yet unknown quantity of TV content. Continue reading Apple TV 4 to Debut in October, Could Be a Game Changer

Frost & Sullivan’s newly released report on the size of the Consumer Video Devices Market suggests that sales numbers indicate Apple owned 56 percent of the streaming devices market in 2012, with Roku close behind at 21 percent. TiVo has the next largest base of users. And while Google remains committed to competing in this space, devices based on the Google TV platform have experienced little commercial success so far. Continue reading Apple TV Claims More Than Half of Streaming Devices Market