New York-based Take-Two Interactive has agreed to buy social game developer Zynga in a deal valued at $12.7 billion in cash and stock. The move is seen as a bid by the company behind “Grand Theft Auto” and “NBA 2K” to boost its mobile portfolio with Zynga assets like “Words With Friends” and “FarmVille.” Take-Two described the acquisition as a “clear path to bring Take-Two’s console/PC games to mobile,” a category the company’s CEO Strauss Zelnick said on an investor call this week holds “tremendous untapped potential,” citing “Zynga’s leading development, publishing, and live operations teams.” Continue reading Take-Two to Purchase Mobile Gamer Zynga for $12.7 Billion

Game publishers have discussed raising the cost of video games, set at $60 in the 1990s, for decades, and are finally moving ahead with a plan to raise the standard price to $70, despite the doubling of U.S. unemployment due to the COVID-19 pandemic. Take-Two Interactive Software was one of the first to offer a $70 game with “NBA 2K1.” Meanwhile, Microsoft promotes its Xbox Game Pass, a subscription service with 100+ titles for $10 per month. Sony plans to offer a subscription service with fewer titles. Continue reading Game Publishers Launch a Plan to Raise Game Prices to $70

To draw attention to their new video game releases, major publishers such as Electronic Arts, Activision Blizzard, Ubisoft Entertainment and Take-Two Interactive are paying top-tier gamers to play their new releases live online. Talent and marketing agencies report that these companies can pay the most popular gamers as much as $50,000 per hour to do so. On September 13, Take-Two will pay gamers to live-stream its new release “Borderlands 3,” and again for its October 4 release of “Tom Clancy’s Ghost Recon Breakpoint.” Continue reading Publishers Hire Top Gamers to Live-Stream New Releases

When Epic Games debuted “Fortnite” in July for $40, it wasn’t a big hit, so the company debuted a free version to create buzz. Since then, Epic Games’ servers have been nearly overwhelmed by an estimated 40 million gamers playing the free and paid versions of the game, putting it in the same category as Activision Blizzard’s big hit “Overwatch.” Epic Games, which would not disclose sales numbers, plans to make the main version free later this year. “Fortnite” is available on PCs and consoles such as PlayStation 4. Continue reading Epic Games’ Debut of ‘Fortnite’ Free Mode Results in a Big Hit

The National Basketball Association and videogame publisher Take-Two Interactive Software inked a joint venture to establish a professional videogame league, with NBA franchises creating teams for Take-Two’s “NBA 2K” videogame, beginning next year. The NBA 2K e-league is the first to be operated by a major U.S. sports league, although both teams and athletes have bought or invested in e-sports teams before. Anheuser-Busch InBev NV and Arby’s Restaurant Group and other major advertisers have also gravitated to e-sports. Continue reading NBA, Take-Two Establish First Professional Sports E-League