Qloo Raises $25M for Ad-Targeting Using AI Taste Predictions

New York-based Qloo has raised $25 million to fund an artificial intelligence-powered analytics engine. Drawing on consumer behavioral data from around the globe, Qloo uses proprietary algorithms to filter through more than half a billion attributes, including brands, music, film, TV, podcasts, dining, travel and more. Qloo’s AI models “are capable of identifying trillions of connections between these entities,” the company says, listing Netflix, Michelin and Samsung among those already using the service to find connections between customers who frequent Starbucks and the kind of movies they like. Continue reading Qloo Raises $25M for Ad-Targeting Using AI Taste Predictions

Amazon Palm-Scan Payment Plan to Challenge Apple, Google

Amazon plans to enable palm-scan payments at the company’s 500-plus U.S. Whole Foods stores by year’s end with enrollment in Amazon One. Amazon Fresh grocery stores, select Panera restaurants, some stadiums and concert venues, and even a few Starbucks locations are said to be participating in the rollout. Amazon introduced hand-scanning sensor technology in 2020 in a bid to rival Google and Apple in the digital wallet sector. The e-retail giant now has the scanners installed in about 400 locations, some 150 of which are third-party owned, like the Hudson Group airport stores and Coors Field in Denver. Continue reading Amazon Palm-Scan Payment Plan to Challenge Apple, Google

Video-Game Advertising Projected to Top $14 Billion by 2028

Video games as an advertising medium is still relatively niche, but a migration to streaming has paved the way for what observers predict will be explosive growth. Ad Age recently identified gaming as “the next huge advertising channel.” Fast Company posits U.S. in-game advertising, or IGA, is currently between $6-$8 billion, which is less than 6 percent of U.S. digital advertising. Analytics firm Research Dive predicts in-game advertising will grow to $14 billion worldwide by 2028. Fast Company says here are nearly 3 billion global players — one in four people — and growing by 15 percent a year. Continue reading Video-Game Advertising Projected to Top $14 Billion by 2028

In First for Apple, Maryland Store Employees Vote to Unionize

The National Labor Relations Board announced over the weekend that 65 Apple employees at a Towson, Maryland store (near Baltimore) have voted to unionize (33 voted against). The Apple CORE (Coalition of Organized Retail Employees) will become part of the International Association of Machinists and Aerospace Workers (IAM). The decision follows a growing labor trend across restaurant, retail and tech industries, while marking a first for Apple’s more than 270 U.S. retail locations. The Towson facility is the third Apple Store to conduct a union drive this year, but the first to hold an official vote. Continue reading In First for Apple, Maryland Store Employees Vote to Unionize

Amazon Workers’ Labor Victory Points to New Union Playbook

The strategy that successfully unionized Amazon workers on New York’s Staten Island has energized worker groups around the nation, including employees at other Amazon warehouses who are expected to try and follow suit. Most immediately, a smaller warehouse in Staten Island has a union vote scheduled for the end of the month, while a past election in Bessemer, Alabama sees employees contesting the ballots of a failed initial effort. Other companies are also facing a restless workforce that has emerged from the COVID-19 pandemic with new focus and tactics. Continue reading Amazon Workers’ Labor Victory Points to New Union Playbook

CES: Support for Matter Helps Drive Smart Home Momentum

Matter was a big player at CES 2022. Built around the premise that smart homes need a single, unifying interface standard that makes devices “secure, reliable and seamless to use,” the Matter alliance now has more than 220 member companies, including Apple, Comcast, LG and Samsung. Amazon announced developers can add Frustration-Free Setup on Matter-certified devices using the Matter SDK, and Google declared its Fast Pair simple setup is supporting Matter. As companies build new smart products, Matter believes that users should merely plug them in to make them operational on the home network. Continue reading CES: Support for Matter Helps Drive Smart Home Momentum

Amazon Wins Appeal Against European Commission Decision

A European Union court struck down a 2017 European Commission decision ordering Amazon to pay $300 million (250 million Euros) in taxes, saying that regulators failed to prove the company had an illegal advantage and that its analysis was “incorrect in several respects.” The Commission’s executive vice president Margrethe Vestager has spearheaded a campaign against several Big Tech companies, including Apple and Google. It was her second recent defeat after the General Court overturned a 2016 decision against Apple. Continue reading Amazon Wins Appeal Against European Commission Decision

China Is First Country to Debut a National Digital Currency

China has begun issuing a digital currency from by its central bank, a move that will give that country’s government new ways to monitor its economy and people. The digital yuan will be aimed at international uses and not linked to the global financial system. At the People’s Bank of China, director of the Digital Currency Research Institute Mu Changchun noted that, “in order to protect our currency sovereignty and legal currency status, we have to plan ahead.” China is the first to issue a national digital currency. Continue reading China Is First Country to Debut a National Digital Currency

Evaluating Possible Impact of Recent Ad Boycott on Facebook

It’s time to assess the impact of an advertiser boycott of Facebook, started on June 17 to protest that company’s handling of hate speech and misinformation. Following the urging of civil rights groups Color of Change, the Anti-Defamation League and the NAACP, 1,000+ advertisers publicly joined in the boycott, dubbed #StopHateForProfit, which was intended to last for the month of July. Other advertisers pulled back on spending but did so less publicly. Facebook has 9+ million advertisers. Continue reading Evaluating Possible Impact of Recent Ad Boycott on Facebook

European Union Court Overturns 2016 Decision Against Apple

The European Union overturned a 2016 decision that ordered Apple to make good on $14.9 billion in unpaid taxes to Ireland. Apple selecting Ireland as its European base to avoid taxation was the genesis that eventually led to the decision. The European Commission’s top antitrust regulator Margrethe Vestager accused the arrangement of being an illegal subsidy not available to Apple’s rivals and demanded that Ireland recover 10 years of back taxes. Amazon and Google have pending court appeals to overturn similar EU decisions. Continue reading European Union Court Overturns 2016 Decision Against Apple

Apple Closes its Retail Stores, Vets Apps Related to COVID-19

Due to the coronavirus, Apple closed its retail stores outside of mainland China, Hong Kong and Taiwan. The move will shutter 450 stores in 21 countries until March 27. Apple chief executive Tim Cook noted that, “the most effective way to minimize risk of the virus’s transmission is to reduce density and maximize social distance.” Employees of the stores will continue to be paid. The company is also paying special attention to apps related to the coronavirus, to weed out misinformation and inappropriate content. Continue reading Apple Closes its Retail Stores, Vets Apps Related to COVID-19

Companies Prep for Brunt of California Consumer Privacy Act

Beginning January 2020, the California Consumer Privacy Act (CCPA) will allow that state’s residents to find out exactly what personal data companies hold about them — and ask them to delete such information. Consumers will also have the option of opting out of allowing their personal information to be sold. The legislation — which was designed to make Amazon, Facebook, Google and others more transparent — will impact a wide range of companies, large and small, including airlines, banks, retailers and restaurants. Continue reading Companies Prep for Brunt of California Consumer Privacy Act

Microsoft Azure Grows to the No. 2 Spot in Cloud Computing

Amazon has thus far dominated the cloud computing business, but Microsoft is now a strong No. 2. The latter, in a quarterly financial report, indicated that its Azure cloud computing unit grew 89 percent over the same period a year ago and demonstrated growth in other cloud offerings. Synergy Research Group reports that the overall “core cloud business” is valued at $60 billion a year, having grown by 50 percent in Q1 2018. Amazon is responsible for a 33 percent share, which had held steady since the end of 2015. Continue reading Microsoft Azure Grows to the No. 2 Spot in Cloud Computing

Amazon Intends to Rule the Smart Home With Alexa Devices

Amazon is making a big push to be everywhere in the smart home, which is why its devices are relatively inexpensive: the new Amazon Echo is $99.99, Echo Plus is $149.99, Echo Spot is $129.99 and the new Fire TV stick is $69.99. The company is betting on being ubiquitous enough in homes to become the de facto standard for smart home devices — in essence, a new operating system. Proof that Amazon is playing a long game is the Echo Plus, which with a single command could turn off the lights, lock the door and turn off the TV. Continue reading Amazon Intends to Rule the Smart Home With Alexa Devices

As Threats to Cybersecurity Grow, So Does Cyberinsurance

Increasingly pervasive threats to cybersecurity have jumpstarted the cyberinsurance business to reach beyond technology companies, its core customers. Covering financial loss, including theft of data and ransomware, cyberinsurance is reportedly the fastest-growing coverage among U.S. companies; cyberinsurance firms provide competing tools to distinguish their offerings in the marketplace. Insurance is not in lieu of good security practices, but the idea of cyberinsurance is appealing even though it is largely untested. Continue reading As Threats to Cybersecurity Grow, So Does Cyberinsurance