The 45+ year-old IMAX is now setting its sights on virtual reality, with the company’s chief executive Richard Gelfond seeing VR as the future of movies. In fact, IMAX is hoping to lead the charge into this new medium for storytelling, investing $50 million into VR content. The plan is to finance more than 25 VR experiences in the next three years; the company is already in discussions with directors and studios. IMAX also inked a deal with Google to build a new and improved VR camera, which it plans to unveil in 2018. Continue reading IMAX Plans to Create Big Screen Immersive VR Experiences

The Global Virtual Reality Association (GVRA) was officially announced on Wednesday. This group is groundbreaking in that its founding members include many of the major competing VR headset manufacturers that have been the focus of so much press attention over the last year: Acer Starbreeze, Google, HTC Vive, Facebook’s Oculus, Samsung and Sony Interactive Entertainment. GVRA states on its website that “while seeking to educate consumers, governments, and industry about VR’s potential, the association wants to get ahead of challenges with developing and deploying the technology responsibly.” Continue reading VR Headset Makers Launch Global Virtual Reality Association