Former MoviePass Exec Kickstarts Service for Free Movies

Stacy Spikes, a co-founder and former CEO of MoviePass, just launched a Kickstarter campaign to fund PreShow, an app that lets users receive free movie tickets in exchange for watching 15 to 20 minutes of advertising. But there’s a catch: PreShow is based on facial recognition; Spikes said it is to prevent users from gaming the system. While the user watches ads, her smartphone’s camera keeps track of her level of attention. The ad pauses after five seconds should the user walk away or even hide part of her face. Continue reading Former MoviePass Exec Kickstarts Service for Free Movies

New MoviePass CEO Hopes to Get Theater Owners on Board

Mitch Lowe, a Netflix co-founder and former Redbox president, is now chief executive at New York-based MoviePass, a company that pitches a subscription service for moviegoers. The user gets a debit card, which starts at $30 a month, to attend as many movies as she likes, in movie theaters that cover 90 percent of the country. But movie theater owners are reluctant to fully adopt the non-traditional idea. To gain acceptance, Lowe plans to launch the company’s first major marketing campaign, expand its services and raise more money. Continue reading New MoviePass CEO Hopes to Get Theater Owners on Board

AMC Teams with MoviePass to Get Millennials Back in Theaters

Theater chain AMC has partnered with MoviePass, a company that charges moviegoers a subscription fee to attend movie screenings at participating theaters (up to one film per day for a monthly fee). Subscribers will have the option to pay $35 for standard screenings or a $45 premium fee for access to IMAX and 3D features. AMC announced the partnership with MoviePass shortly after reports from Nielsen showed that attendance for young moviegoers continued to drop this year.  Continue reading AMC Teams with MoviePass to Get Millennials Back in Theaters