Twitter Pursues Advertising Revenue With Sponsored Moments

Get ready for more ads to appear on Twitter. The social platform is introducing sponsored Moments, which will bring brand sponsorship to its Moments publisher feature. Sponsored Moments are collections of tweets that are purposely packaged around an event or theme, such as an awards show or sports championship. Brands can run promoted tweets inside the collection and add branding to the cover image. For example, Bank of America recently sponsored a collection of tweets from Bloomberg about the World Economic Forum in Davos, Switzerland. Continue reading Twitter Pursues Advertising Revenue With Sponsored Moments

DraftKings and Fan Duel Get Temporary Reprieve in New York

On Friday, a New York judge granted the state attorney general’s injunction to bar daily fantasy sports companies FanDuel and DraftKings from operating in the state. Then, hours later, an appeals court judge allowed the companies to continue to operate until at least January 4, when the legality of the games will be further considered. The appeal was granted based on the argument of the DraftKings lawyers who said that even a temporary shutdown would irreparably harm the company. Continue reading DraftKings and Fan Duel Get Temporary Reprieve in New York

FCC Unanimously Votes to Repeal the Sports Blackout Rule

The Federal Communications Commission voted to eliminate its sports blackout rule yesterday. For nearly four decades, the blackout rule has prevented cable and satellite systems from broadcasting certain National Football League games. The unanimous decision will result in the repeal of the blackout rule, which should take about six weeks to be finalized. The NFL opposed the FCC action, arguing that eliminating the rule would impact the availability of games via free, over-the-air television. Continue reading FCC Unanimously Votes to Repeal the Sports Blackout Rule