For NBA Digital, the Television Set is Now the Second Screen

On the heels of NBA Digital’s announcement that it would stream one live game optimized for VR per week, on Tuesday, the NBA will introduce another feature: “Mobile View,” which offers a tighter zoom on the action for better viewing on phones and tablets. Games will be shot with different cameras to enable Mobile View, which will be available to subscribers of NBA League Pass, Team Pass, and even those who stream single games. Mobile View will be in preview for a week during League Pass’ trial period. Continue reading For NBA Digital, the Television Set is Now the Second Screen

Advertisers Still Favor Televised Sports Over Online Gaming

Video game-centric website Twitch, recently acquired by Amazon for close to $1 billion, now has a global audience of 60 million users. The audience is passionate, consuming 16 billion minutes of video per month. The site seems to be an ideal way for advertisers to reach the young male demographic, between ages 18 and 30. However, televised sports content remains a viable method for reaching this audience, and advertisers have not yet shifted in preference from TV to online gaming. Continue reading Advertisers Still Favor Televised Sports Over Online Gaming