Microsoft and Intel Profits Buoyed by Growth in Cloud Services

Microsoft’s booming Azure business is now Amazon’s chief rival in the cloud. Since the company began reporting its metrics in October 2015, its growth has never dipped below 90 percent. In Microsoft’s latest fiscal Q3, it grew 93 percent, and in the preceding quarter it grew 98 percent. The company’s commercial version of its Office 365 productivity service also grew 42 percent this latest quarter. Amazon began renting cloud-based computing and storage 10 years ago. Meanwhile, Intel also reported quarterly profit increases, including a 45 percent jump in sales of data-center gear to cloud providers. Continue reading Microsoft and Intel Profits Buoyed by Growth in Cloud Services

CES Keynote: Intel Introduces New Studio for Immersive Media

At CES 2018, Intel chief executive Brian Krzanich gave a keynote address that ranged on topics from cybersecurity to immersive media and both neuromorphic and quantum computing. He also introduced Intel Studios, a site for the production of immersive media. First, Krzanich brought up the formerly undetected flaws in Intel chips, dubbed Spectre and Meltdown, saying that it was Intel’s No. 1 priority to secure customer data and noting that the industry has joined forces to plug the loopholes. Continue reading CES Keynote: Intel Introduces New Studio for Immersive Media

Blockchain at CES: Evaluating the Tech’s Hype and Potential

There were twice as many people as chairs throughout the nearly four-hour “Future of Blockchain” CES conference program this week. The enthusiasm of the program’s attendees mirrored that of exhibitors as well as the general anticipation surrounding blockchain and its applications at the show. The new offerings discussed at CES 2018 ranged from Kodak’s resurgence as a rights management platform to fast food chains asking users to mine tokens by eating chicken wings. A number of entertainment-specific blockchain technologies showed promise beyond an alternative means of purchasing content. Continue reading Blockchain at CES: Evaluating the Tech’s Hype and Potential

Flaws in Intel Chips Could Present Security Risk for Computers

Intel confirmed a report indicating that its microprocessor chips contain two major security flaws, which makes the vast majority of world computers vulnerable to hacking. Intel is working with Advanced Micro Devices (AMD), ARM Holdings and other chipmakers and operating system providers to develop a comprehensive, industry-wide approach to combating the potential problems. The two major security flaws, dubbed Meltdown and Spectre, could let hackers access the entire memory contents of computers. Continue reading Flaws in Intel Chips Could Present Security Risk for Computers

Snapchat Intros Wide-Reach Promoted Stories for Advertisers

On Black Friday, Snapchat introduced Promoted Stories, a new advertising format that allows marketers to get their messages to more users. The company’s existing Story feature is a stitched-together collection of photos and videos that disappears 24 hours after it is shared. Any Snapchat user (including a business or brand) can create a Story, but it will only be visible to that user’s followers. Promoted Stories, however, which will appear on the Stories page in the Snapchat app, will be pushed out around the country. Continue reading Snapchat Intros Wide-Reach Promoted Stories for Advertisers

Snapchat Tests Sponsored Discover Channel with James Bond

Snapchat launched a temporary Discover channel yesterday featuring advertiser-created content. Sony Pictures Entertainment paid for a “sponsored” Discover channel to promote its new James Bond film “Spectre,” which opened on Monday in the U.K. The Discover section currently includes 15 media partners, but the 007 channel (which is sharing multimedia content for the film such as behind-the-scenes footage, cast member testimonials and Bond trivia questions) represents the first time a brand has paid to be featured this way on Snapchat Discover. Continue reading Snapchat Tests Sponsored Discover Channel with James Bond

IMAX with Laser Debuts with “The Walk” to Positive Reviews

IMAX debuted its new IMAX with Laser digital projection system in London; Dubai; Los Angeles; Seattle; Reading, Massachusetts; and Chantilly, Virginia. The new projection system, which offers 4K resolution, Rec. 2020 color space and up to 60 fps, made use of 120 patents the company exclusively licensed from Kodak. IMAX says the contrast ratio is double that of IMAX 15/70mm film and higher than the 2500:1 contrast ratio of its Xenon lamp systems. The first movie to debut on the system is “The Walk” in 3D. Continue reading IMAX with Laser Debuts with “The Walk” to Positive Reviews

Hollywood to Target Older Audience with Large Format Films

Large-screen format theaters have typically played action-adventure blockbusters aimed at the younger crowd. This fall, however, Hollywood plans to release more adult-oriented stories on the bigger screens, and often in 3D. Proof of that trend can be found in the films chosen to open recent festivals, including the 3D “Everest” at the Venice Film Festival and Robert Zemeckis’ 3D “The Walk” at the New York Film Festival. Exhibitors and their partners are also wooing adults to watch 3D films, which peaked in 2013 with “Gravity.” Continue reading Hollywood to Target Older Audience with Large Format Films