Generative AI is expected to play a big role in video game production, increasing development speed, reducing costs, and helping to come up with new ways for players to interact with characters. Major firms including Epic Games, Unity, Ubisoft and Roblox have all announced generative AI integrations for their development kits. Nonplayable characters — foils that act and speak independently — are soon to be wholly AI-powered rather than preprogrammed options. Publicly available AI tools are already commonly used by players creating user-generated game content. However, use of AI to create commercial games is not without controversy. Continue reading Use of AI to Build Video Games is Popular, But Controversial

On April 1, after students presented their ideas for AI-Assisted Experiences during ETC’s latest student challenge, a group of leading tech executive judges engaged the students in a spirited discussion of possibilities, opportunities and ethics related to artificial intelligence. Interactive Media and Game Design senior Toby Zhao and Universal Pictures’ Sherry Wong discussed the uses and limitations of AI in today’s creative process. Psychology graduate Erik Rollins asked whether the industry is thinking about how AI will influence society. Epic Games CTO Kim Libreri responded that society needs standards that will let us know when something is real versus synthetic or altered. It is already too easy to distribute manipulated or false information and rile people up, he said. Continue reading Executives Evaluate AI Proposals for ETC Student Challenge

Netflix has the largest global audience of any paid streaming service and produces the most original content, optimum position to recommend camera specs and photographic best practices. Netflix requires that at least 90 percent of a program’s content be captured using hardware from its “approved camera list,” which currently includes 51 models from seven manufacturers. There are some exceptions, mainly for documentaries. But the care the company takes in vetting the list — with input from creatives, camera manufacturers and global experts — makes the five-year-old tradition respected guidance for video professionals. Continue reading Netflix-Approved Camera List Has Expanded to 51 Models

Google TV is launching a new TV experience with more than 800 free live TV channels across multiple providers as part of the smart TV operating system for Chromecast devices and various TVs. Included are news channels from NBC, CBS, ABC and FOX, along with stations featuring popular shows like “The Walking Dead,” “Westworld” and “Law & Order: SVU.” New streaming channels Tubi, Plex and Haystack News will be integrated and showcased in a redesigned Live tab programming guide. The new content will be positioned alongside Google TV’s existing channel lineup from free streamer Pluto TV. Continue reading Google TV Expands Free Live Channels and Revamps Guide

Game developers are harnessing the power of generative AI to improve the state of play. With hundreds of computer-controlled characters, many of whom have incidental roles, the goal of giving these bit players the ability to spout some meaningful dialogue, should a player cross their path, is one potential use for chatbot text. Sony’s Haven Studios is using GenAI to quickly mock-up characters, while Roblox is developing an AI system it plans to let users leverage to create digital objects and build-out virtual worlds based on text prompts. Continue reading Game Creators Are Now Testing the Benefits of Generative AI

Microsoft has signed agreements giving Nintendo and Nvidia access to Activision Blizzard titles including from the popular “Call of Duty” franchise in a bid to advance its proposed $75 billion purchase of the game firm. The acquisition is opposed by some regulators in the U.S. and Europe on antitrust grounds. Microsoft’s offer to provide valuable IP to platforms that compete with its Xbox aims to quell such concerns. While Nvidia and Nintendo appear to have capitulated as a result of the new contingency, guaranteed for at least 10 years, Sony Interactive Entertainment remains a holdout. Continue reading Microsoft Elevates Activision Deal with ‘Call of Duty’ Promise

Sony wants to make gaming inviting for all players, including those with limited mobility, and to that end unveiled at CES 2023 a customizable controller kit for PlayStation 5 codenamed Project Leonardo that the company has in development. The configurable controller aims “to help many players with disabilities play games more easily, more comfortably, and for longer periods.” The circular controller lets players create a personalized controller by mapping buttons, swapping hardware and creating personalized profiles. Though specifically designed for the PlayStation 5, it will work in tandem with many third-party accessibility accessories. Continue reading CES: Project Leonardo PS5 Controller Aims for Accessibility

Connection, collaboration, and cooperation are three words that underscore almost everything we saw during four days at CES 2023. We anticipated this would not be a show of breakthrough innovations. Instead, we expected innovative ways to use recent advances. In broad categories, AR, haptics, and AI were much in evidence. Interesting light field displays and curved screens caught our eye. There were fewer cars but way more commercial vehicles and components driving “software-defined mobility.” TVs were secondary to connected ecosystems in Samsung and LG’s displays, while creators took center stage for Sony, Canon, and Nikon. Clear across the show, innovation may come from startups but to scale it takes giants. Continue reading CES: Show Floor Reveals the Ups and Downs of Tech Trends

Razer introduced its latest plug-and-play webcam at CES, the Kiyo Pro Ultra, a $300 4K device that features AI-powered face-tracking and an HDR mode. The company claims its first 4K webcam touts the “largest image sensor ever used in a webcam” and promises “DSLR-like video quality.” The new device — which records 4K at 30 fps or 1080p at 60 fps — has a dust cover similar to that of its predecessor, the Kiyo Pro, but Razer has introduced additional protection with a built-in physical privacy shutter. It has also added an omnidirectional microphone, which should help it compete in the webcam market. Continue reading CES: Razer Updates Kiyo Pro to Launch Its First 4K Webcam

Inspired by the “universal human desire to experience joy, wonder and amazement, moments that move people’s hearts and connect them to one another, what we call Kando,” Sony chairman, president and CEO Kenichiro Yoshida began Sony’s CES media briefing by celebrating creators. Evident was a more unified corporate direction and concrete examples of Sony divisions working together. Movies, television, music, games and sports, and ways for audiences to experience them, were prominent examples. Following an exhilarating clip from the upcoming feature “Gran Turismo,” based on the PlayStation game, the prototype for the first Sony Honda Mobility car rolled out. Continue reading CES: Sony Focuses on Creators and the Power of Technology

At CES this year, Canon and Sony both showcased multi-camera capture technologies with an eye towards attracting a younger generation of viewers. Canon’s Free Viewpoint video system (using an AI-powered ring of high-resolution cameras in a stadium or arena) and Sony’s combined tools from its Hawk-Eye vision processing company and recently-acquired AI-based data visualization firm Beyond Sports can create low-latency virtual reproductions of live sports. The capture from multiple angles enables the virtual reproduction to offer interaction that a simple video stream does not, though each technology is distinct in what it offers. Continue reading CES: Canon and Sony Tools Provide a Virtual Take on Sports

Panasonic has unveiled two new hybrid full-frame mirrorless cameras — the Lumix S5II and S5IIX — that use a new autofocus system that will potentially make them competitive with similar offerings from Canon, Nikon and Sony. Coming in the spring and winter, these updated models feature a new 24.2-megapixel sensor with 779 phase-detect AF and 315 contrast points. The new chip also has Dual Native ISO with an ISO range of 100-51200 (50-204800 expanded). The models are powered by Panasonic’s new L2 Engine, said to process at twice the speed of its predecessor, improving overall performance and reducing rolling shutter distortion. Continue reading CES: Panasonic’s First Hybrid Autofocus Mirrorless Cameras

There are people here in Las Vegas and it’s beginning to look a lot like CES again. A little sticker that says “I was at CES 2022” reminds us that only a hearty few made last year’s trip. As anticipation builds for the Thursday, January 5 opening of the CES exhibits, CTA’s vice president of research Steve Koenig kicked off the pre-show media briefings with his take on “Tech Trends to Watch.” Artificial intelligence, Web 3.0, digital health and augmented reality predictively top his list with a distinctive side note: Watch how enterprise — business at scale — innovates on top of recent tech innovations. Continue reading CES: Steve Koenig Reveals This Year’s Tech Trends to Watch

Japan, once the world’s top producer of computer chips, is seeking to regain its foothold in the manufacture of leading-edge semiconductors. Last month, a consortium of eight Japanese companies formed Rapidus, a foundry the Japanese government hopes will help get the nation on track for advanced chip manufacturing. IBM Research is joining forces with Rapidus, with plans to manufacture IBM’s 2nm technology in fabs that Rapidus is building in Japan, with output expected to commence in the latter half of the decade. Continue reading IBM Teams Up with Rapidus Foundry on Chip Manufacturing

On December 2, senior media executives gathered on Zoom to answer questions from USC students about industry trends, company strategies and career direction. The students had submitted winning pitches in the ETC@USC Future of Themed Experiences Challenge and their reward was time with the media executives. The questions ranged from “Do you need to learn to code to break into entertainment technology?” to “What are some visionary directions you see your company investing in over the next 4-5 years?” Video of the discussions, along with the lists of questions, students, and executives, is available online. Continue reading USC Students Have Opportunity to Speak with Media Execs