TheTake, a startup that helps viewers purchase the products that they see in movies and television shows, is now turning its image recognition technology into a business-to-business service. The company is selling the service to major studios and entertainment sites so that they can generate extra revenue from identifying marketable products and locations. TheTake built the technology by training an AI to look for matches from the company’s database of more than 10 million products. Continue reading TheTake Looks to Convert Product Recognition to B2B Service

Sony Pictures and Nokia have partnered to produce and distribute VR content. In addition to using Nokia’s OZO VR camera to produce videos, Sony will use the OZO’s Live VR broadcast feature to live stream 360-degree video of Sony Pictures events for fans. Sony will also add Nokia’s SDK to its Privilege Plus app, which is only available on Sony mobile phones. Nokia debuted the OZO a little over a year ago for about $60,000; the cost goes up with additional gear required to produce VR films. Continue reading Sony Pictures, Nokia Partner to Create, Distribute VR Content

On October 14, director Ang Lee’s “Billy Lynn’s Long Halftime Walk,” about young American war heroes, will have its world premiere at the 54th New York Film Festival. During the festival, the movie will screen in a 300-seat theater specially configured to show it as Lee intended: in 3D, 4K UHD at 120 frames per second. Few (if any) commercial theaters in the U.S. are technically capable of projecting the movie as it was shot and no such film has ever been screened publicly. Sony Pictures Entertainment will release the film nationally on November 11. Continue reading Festival to Screen Ang Lee Film in 3D, 4K at High Frame Rate

Amazon, which has been offering 4K HDR content since last year, now supports the Dolby Vision high dynamic range format. “The second season of Amazon’s original series ‘Bosch’ is now available in Dolby Vision through Amazon Prime Video,” reports The Verge. The company also announced that Sony Pictures films including “Elysium,” “Fury,” “Hancock,” “Men in Black 3,” “Pineapple Express” and “Salt” are available in Dolby Vision for purchase through Amazon Video. Streaming competitor Netflix already supports Dolby Vision and the industry standard HDR 10. Continue reading Amazon Upgrades HDR Content with Support for Dolby Vision

The VOID (Vision of Infinite Dimensions), a virtual reality theme park in Utah, is launching a new VR experience in NYC’s Times Square in partnership with Sony Pictures, for the studio’s new “Ghostbusters” film. Opening up small-scale versions of its Utah park is part of the company’s business plan, along with creating its own content and immersive versions of films and video games. In Utah’s park, attendees wear a haptic suit that tracks their movements and a VR headset, powered by a supercomputer backpack that allows untethered walking. Continue reading ‘Ghostbusters’ VR Experience Coming to Times Square in July

Last year, the motion picture box office surpassed $11 billion for the first time in history. But that hasn’t kept distributors and exhibitors from guarding the traditional 90-day window between theatrical release and home entertainment. When major studios attempted to shrink that window five years ago, theater owners fought back. Now, Screening Room, a startup backed by entrepreneur and former Facebook/Napster executive Sean Parker, as well as some Hollywood heavyweights, is trying again — and may succeed by offering anti-piracy tech and revenue sharing. Continue reading Screening Room Proposes Bold Day-and-Date Release Model

In a panel organized by Colorfront’s Bruno Munger and moderated by British Cinematographer magazine editor Ron Prince, a group of executives and engineers tackled the topic of HDR workflow in post production. Netflix production engineer for original content Chris Clark pointing to shows like “Marco Polo,” noting that, “Netflix is obviously really excited about HDR.” The company now sets up a pipeline that enables any production to “flip to HDR” if they want to. “We are all about future-proofing,” he said. Continue reading HPA Tech Retreat: How the Pros Handle HDR in Post Production

The European Union is taking on geo-blocking — the practice of restricting access to online content based on location — in a move that pits it against Hollywood studios 20th Century Fox, Disney, Warner Bros., NBCUniversal, Sony Pictures, Paramount Pictures, as well as pay TV’s Sky. EU competition commissioner Margrethe Vestager says she will detail the EU’s concerns by the end of March. Joining the EU in its case is BEUC, the European consumer organization. Both groups are also looking at restrictions related to video games. Continue reading EU Takes Aim at Geo-Blocking, Faces Off Against Hollywood

Dolby Laboratories announced new deals with Sony Pictures, Universal Pictures and MGM to enhance their 4K movie releases. The Sony deal focuses on the upcoming releases of 4K Ultra HD Blu-ray Discs with the Dolby Atmos sound technology. Sony has also agreed to work with Universal Pictures and MGM to release new and catalog titles with Dolby Vision technology, an HDR format that produces greater contrast on screen. The remastered movies will be available via streaming services. Continue reading Dolby Partners with Entertainment Companies on 4K Movies

Virtual reality is inevitably part of the conversation when talking about storytelling of the future, the topic of a CES panel moderated by Variety’s Janko Roettgers. “We’re in the first inning,” suggested Condé Nast executive Joy Marcus, about VR. “We’re looking at it as a game that might go into extra innings. But we have an issue with devices and price points.” Google and Samsung have come out with options that work with smartphones, added Marcus. “But the other devices are pretty damn expensive.” Continue reading Virtual Reality, Mobile and HDR Are the Future of Storytelling

BBC Worldwide has recently employed artificial intelligence to analyze global demand for specific TV shows. In the most notable case, the BBC turned to New Zealand company Parrot Analytics’ AI and data science to learn that Germany, China, India and Singapore had high demand for its contemporary “Sherlock” series. After extensive testing, the BBC has again used Parrot’s data for several other shows, to find territories and platforms where demand exists. Parrot’s research includes multiple screens and markets. Continue reading BBC Turns to Parrot Analytics AI to Measure Show Demand

“Hunger Games,” “Divergent” and “Twilight” are Lions Gate Entertainment hits now morphing into theme park attractions in the U.S., U.K., China and the United Arab Emirates. Two theme parks near Atlanta and Macau, built by different companies, will host a “Hunger Games” stage show already slated to be performed in London and as part of a Lionsgate zone in a $3 billion entertainment complex being built in the United Arab Emirates. Meanwhile, 20th Century Fox announced yesterday that it plans to open a theme park in Dubai in 2018 that features Fox movies and TV shows such as “Aliens,” “Ice Age,” “The Simpsons” and “Sons of Anarchy.” Continue reading Lionsgate and Fox to Mold Movies into Theme Park Attractions

Internet TV has become increasingly mainstream, fulfilling the promise of video anytime, anywhere. A Digital Hollywood panel, moderated by Siemens executive Steve Wong, took a look at video across platforms to determine where the players currently stand in the evolution. Quoting a Parks Associates study, Wong revealed that North America leads the globe with OTT, whose revenue is largely based on subscriptions rather than transactions. Internet advertising is also due to overtake TV advertising by 2017, said the study. Continue reading Digital Hollywood: Evolution of Internet TV and Mobile Video

During last week’s CEDIA Expo in Dallas, Sony showcased its new line of Full HD home theater projectors, including two models that support 4K. Sony is also providing high dynamic range support with its VPL-VW665ES, which allows HDMI input of HDR content with a 300,000:1 dynamic contrast ratio. Meanwhile, Kaleidescape debuted its Encore line with the 4K Strato movie player, the “world’s first 4K Ultra HD high dynamic range movie player for the home.” Kaleidescape showed new Alto players and the Terra server, which simultaneously streams 4K content to up to seven Strato players. Continue reading CEDIA Expo: 4K Players, Projectors Coming to Home Theaters

Disney/ABC Television Group Executive VP of Global Operations and Chief Technology Officer Vince Roberts received the Bob Lambert Technology Leadership Award from the Entertainment Technology Center@USC on June 11. ETC’s Studio Technology Leaders Dinner, held at USC’s Town and Gown, brought together influential media, entertainment and technology executives from major studios and leading tech companies. The evening also featured a panel of top studio tech leaders discussing the most pressing trends, challenges and opportunities facing the entertainment industry. Continue reading ETC and the Entertainment Tech Industry Honor Vince Roberts