Fox, Twitter, and the Advertising Research Foundation recently released a study that suggests people are likely to pick up a new series or start watching a show they previously stopped following after seeing related tweets. The study found that when people remember seeing a TV-related tweet, they are likely to take immediate action. The study included 12,577 people who were recruited on Twitter, and were surveyed within 24 hours of primetime Twitter activity. Continue reading Viewers Pick Up New Shows After Seeing TV-Related Tweets

Blogging site Tumblr, purchased last year by Yahoo for $1.1 billion, has announced its first TV ad partnership. The deal is with Viacom, which plans to pitch cobranded campaigns on Tumblr to marketers tied to programming for cable networks including CMT, Comedy Central, MTV, Nickelodeon, Spike, TV Land and VH1. Viacom will offer campaigns to marketers during the 2014 upfront season that will combine Tumblr’s ad products with content developed by Viacom. Continue reading Tumblr Ad Deal with Viacom to Launch with MTV Movie Awards

Twitter rolled out a new platform this week for hosting video that provides iPhone and Android smartphone users with image previews of video clips in their feeds. “In-line video” allows users to play the clips with a simple click. The company has been working with TV networks and video producers over the past year to make watching video clips — such as sports highlights and show previews — easier for Twitter users. The new feature marks the biggest change to tweets since the automatic preview of photos was introduced. Continue reading Twitter Introduces In-Line Video to Make Watching Clips Easier

Turntable.fm founder Billy Chasen announced that the service is officially closing, “ending one of the most compelling experiments in music discovery to ever hit the Web,” suggests The Verge. Chasen attempted to play by the rules, paying every time a song was streamed, which eventually proved to be too expensive. He believes that the music industry is stifling innovation and digital startups. For his next venture, Chasen is going social with Ketchup, a free app he launched last month. Continue reading Billy Chasen Shutters Turntable.fm, Launches New Social App

Icelandic startup Plain Vanilla Games announced that the recently released Android version of its QuizUp trivia app drew one million downloads in the week after its launch, and is now averaging about 100,000 new registered users per day. The iOS version launched four months earlier and has attracted more than 10 million users. QuizUp pits users against friends and strangers worldwide, testing general knowledge across topics such as sports, TV, movies, music, books, science, geography and history. Continue reading QuizUp Social Trivia App Draws More Than Twelve Million Users

We recently reported that Facebook is getting ready to launch autoplay video ads, which will appear in users’ news feeds two to three times per day. The social giant has a clever plan to help ensure the ads are worth watching and possibly minimize the inevitable backlash of such a move. Facebook has developed a prescreening process it hopes will lead to users actually enjoying the video ads and possibly sharing them with friends. The first ads to use the platform are expected to come from Hollywood movie studios. Continue reading Movie Studios to Advertise via Facebook’s New Video Ad Model

According to the annual Digital Music Report released this week by IFPI, which represents some 1,300 record companies worldwide, Google-owned YouTube is now the most popular music service in the world. Moreover, the recording industry is generating more revenue via advertising and royalties from fan-made mashups, lip-syncs and tributes on the popular video site than from officially-released music videos. YouTube currently has more than one billion global users. Continue reading Music Companies Make Money from Fan-Made YouTube Videos

Google announced its first operating system for wearable technology yesterday. Android Wear will initially be introduced in smartwatches to feature Google Now reminders, fitness trackers, app notifications from smartphones, and voice capabilities that offer interaction with multiple screens. The company is working with Android partners such as Asus, HTC, LG, Motorola and Samsung. LG’s upcoming G Watch and Motorola’s Moto 360, for example, will be two early smartwatches featuring the OS. Continue reading Android Wear: Google’s Move to Become Key Name in Wearables

The long-running legal battle between Viacom and Google over YouTube has been resolved. Viacom has been suing Google since 2007, arguing that the online video site violated copyrights. The two companies announced yesterday that they have settled out of court. Specific terms of the settlement were not disclosed, but people familiar with the matter suggest that both sides are now free to explore potential business partnerships, including the possibility of collaboration on advertising technology. Continue reading Viacom and Google Resolve Copyright Litigation Over YouTube

Sony has plans to introduce virtual reality to its PlayStation 4 console with new hardware called “Project Morpheus.” During the Game Developers Conference in San Francisco this week, the company unveiled a prototype with two headset components — a closed display and what looks like a PlayStation Move sensor. The unit features HDMI and USB connections, a 1080p display and just over a 90-degree field of view. The prototype, three years in the making, will also serve as a developer kit. Continue reading Sony Unveils its Project Morpheus VR Prototype at GDC 2014

Banjo Inc. has raised $16 million in Series B funding in its pursuit to become like a DVR for compelling social media content and conversations. Banjo offers a way to view aggregated, relevant social conversations about news and events attached to specific geographic locations or venues, all in one convenient stream. The startup recently released Android and iOS versions of its mobile app with a new Banjo Rewind feature that lets users access a past event to learn what people were discussing about it. Continue reading Banjo Raises $16 Million, Aims to Become TiVo for Social Media

IP video startup Layer3 TV announced that it has raised $21 million in Series A funding. The company, staffed by cable industry veterans, describes itself as “a next-generation cable provider” combining “the best of television, social media, and digital life.” Executives include CEO Jeff Binder (founder of VOD company Broadbus Technologies), CTO David Fellows (formerly of Comcast and AT&T Broadband), and Chuck Hasek as head of video technology (formerly principal architect of video systems at Time Warner Cable). Continue reading Notable Cable Industry Vets Raise $21 Million for Layer3 TV

Facebook announced that its autoplay video advertisements will be called Premium Video Ads. Beginning in late April, the marketing tool will deliver 15-second video clips into users’ feeds that will play automatically. According to a Facebook rep, the social media giant wants “to create a captive, but not interruptive experience.” Similar to videos on Instagram, the ads are activated when scrolled over, but audio does not play unless a user clicks on the ad. Facebook will test every video prior to approving them. Continue reading Facebook Plans to Roll Out its Premium Video Ads Next Month

Digital magazine platform Flipboard has acquired rival app Zite from CNN for an undisclosed amount. Flipboard, a popular cross-platform news reader app, is expected to launch custom magazines linked to a number of CNN shows. It also announced a new advertising partnership with CNN to help monetize combined coverage. CNN bought Zite in 2011 for a rumored $20 million. Flipboard, which generates 2.5 billion page views per month, launched on iOS in 2010 and landed on Android in 2012. Continue reading News Reader Flipboard Strikes Deal with CNN to Acquire Zite

Social photo- and video-sharing site Instagram has signed its first major advertising deal with an agency. Instagram is launching a paid ad program with Omnicom Media Group, which agreed to a year-long commitment of up to $100 million that will deliver ads from brands tied to Omnicom’s media and creative agencies. Instagram, which launched in October 2010, was acquired by Facebook in 2012. Today, Instagram says its 150 million active users upload 55 million photos daily. Continue reading Instagram Flexes its Muscles with E-Commerce and New Ad Deal