Why This Reviewer Hails Mastodon as a Refuge From Twitter

For people who may be growing tired of Twitter, there is Mastodon, an open-source community-run microblogging website that first appeared in 2017. The social media platform lets users post “toots” and “boost” other users’ posts. The decentralized network exists as numerous “instances,” each of which has its own rules and administrators and which together form a “federation.” There is no central server, so if one “instance” stumbles in some way (for example, forgets to pay for the Internet), none of the other instances are harmed. Continue reading Why This Reviewer Hails Mastodon as a Refuge From Twitter

vETC 2018: The Current Immersive Media Landscape: Trends and Opportunities

Tipatat Chennavasin, co-founder of the Venture Reality Fund, the largest VC fund focused on VR and AR, discussed the Current Immersive Media Landscape: Trends and Opportunities. As an investor, Chennavasin cares about sales — what consumers are actually buying. VR is looking for the killer app that will drive adoption. Forty-four VR titles have generated over $1 million in revenue, so the market is looking pretty good to him. “Beat Saber” is the first game to unlock the potential of VR, with over 500 million views on social media in addition to the game’s VR users. Continue reading vETC 2018: The Current Immersive Media Landscape: Trends and Opportunities

Netflix Is Testing Promotional Videos That Play During Binges

While Netflix bingers may be accustomed to the occasional “Are you still watching?” interruption, some subscribers are now experiencing 10- to 20-second promotional videos, and complaints have suggested that the videos cannot be skipped or muted. Similar to traditional commercials, the videos appear between episodes, reminding users about various series available on the streaming service. The company explained on Sunday that it is merely testing the promotional videos and they can actually be skipped. Netflix did not indicate how many of its more than 100 million subscribers are experiencing the tests. Continue reading Netflix Is Testing Promotional Videos That Play During Binges

Facebook in Pursuit of Interactive Video With Vidspresso Deal

Facebook struck a deal with Utah-based Vidpresso to acquire its technology and absorb its seven-person team, without actually buying the company. Vidpresso’s website says that the new partnership will help put its tools in the hands of creators. Founded in 2012 to “make video more like HTML,” Vidpresso allows publishers to incorporate interactive graphics and superimposed captions to encourage viewers to respond to polls or ask questions. BuzzFeed, Nasdaq, NBC, TED, Turner Sports and Univision are among its customers. Continue reading Facebook in Pursuit of Interactive Video With Vidspresso Deal

India Drafts Regulations to Protect Domestic Tech Companies

Although India is one of the world’s biggest, largely untapped open markets, the government there is attempting to control the influence of such U.S. tech companies as Amazon, Apple, Facebook, Google and others. Mimicking China’s regulations to control and protect its population’s data and domestic startups, Indian lawmakers are proposing regulations that are worrying to U.S. tech behemoths that have been eyeing the country — and creating plans to enter it — as a potential source of billion-dollar profits. Continue reading India Drafts Regulations to Protect Domestic Tech Companies

Retailers Use Apps, Social Media to Reach Children, Preteens

Children and preteens are shopping online, and retailers are advertising directly to them. Retailers are leveraging Snapchat, YouTube Kids and other mobile apps to target children and preteens more likely to be on their smartphones, tablets or laptops than watching television. Nine-year-old Isabella Colello described how she shops online and puts items in her cart, which her father can browse through and purchase — or not. “It’s so much better than going to the mall because there aren’t that many places to shop anymore,” she said. Continue reading Retailers Use Apps, Social Media to Reach Children, Preteens

Facebook, Twitter and Other Platforms Struggle With Infowars

After Facebook chief Mark Zuckerberg and his colleagues debated for weeks what to do about Alex Jones’ far-right, conspiracy-focused Infowars, Zuckerberg finally made the decision to ban Infowars content from the platform. Jones has millions of followers who endorse theories such as the Sandy Hook massacre being a hoax enacted by gun-control supporters. Prior to Facebook’s ban, company execs gave vague, unsatisfactory answers to questions from lawmakers and journalists. Meanwhile, Twitter execs have also been debating Infowars, but for now have opted not to ban Jones’ content. Continue reading Facebook, Twitter and Other Platforms Struggle With Infowars

New Research Underlines the Ongoing Strength of P2P Piracy

Anti-piracy company Irdeto has revealed that P2P piracy is booming and still more popular than streaming in several countries. P2P traffic — mostly of the BitTorrent variety — continues to be a significant source of content for streaming portals hosting pirated content. Irdeto’s report comes at a time when Hollywood has focused its attention on streaming sites and services that distribute pirated content. Irdeto’s research examines web traffic to 962 piracy sites in 19 countries where P2P was the “dominant piracy tool.” Continue reading New Research Underlines the Ongoing Strength of P2P Piracy

Does Snap’s Daily User Slump Signal Social Media Saturation?

Snap reported that it lost three million daily active users in Q2 this year, the first time the company has recorded a loss in users since it went public in early 2017. This decline mirrors reports from Facebook, which stated its number of U.S. users was flat and its European users had fallen, and Twitter, which said in late July that its monthly active users had dipped by one million. Facebook and Twitter both experienced a tumble in share prices after their disclosures, raising the specter that social media usage has peaked. Continue reading Does Snap’s Daily User Slump Signal Social Media Saturation?

New Tools Help Users Limit Time on Facebook and Instagram

Facebook will soon unveil new tools that tell the user how much time he’s spending on its site and Instagram, part of chief executive Mark Zuckerberg’s 2018 vow to “fix” the platform’s problems. In addition to protecting the community from hate speech and abuse, Zuckerberg mentioned, “making sure that time spent on Facebook is time well spent.” According to Facebook, the company did its own extensive research and got feedback from users in addition to relying on “leading mental health experts and organizations, academics.” Continue reading New Tools Help Users Limit Time on Facebook and Instagram

Facebook Deletes Fake Accounts in Windup to Next Elections

Stating that it had detected a political influence campaign potentially targeting the midterm elections, Facebook removed 32 pages and fake accounts that were active around contentious issues across the political spectrum. One was a sequel to last year’s “Unite the Right” rally and another was a campaign to abolish ICE. Facebook was not able to link the pages to Russia, but officials did say that “some of the tools and techniques” were similar to those used by the Kremlin-linked Internet Research Agency (I.R.A.). Continue reading Facebook Deletes Fake Accounts in Windup to Next Elections

Nielsen: U.S. Adults Average 6 Hours per Day Watching Video

According to a new report from Nielsen covering Q1 2018, adult consumers in the U.S. are spending an average of 5 hours and 57 minutes per day watching video content (Americans average 11 hours per day interacting with all media). Nielsen’s research includes live and time-shifted television as well as video watched on a computer, via mobile apps and websites on smartphones or tablets, over Internet devices like Roku, and through connected devices such as Blu-ray players and game consoles. Continue reading Nielsen: U.S. Adults Average 6 Hours per Day Watching Video

Facebook Stock Plunge Proves Tech Firms Aren’t Bulletproof

The myth that the stock of the tech behemoths will only increase in value was shattered this last week when Facebook’s shares tumbled 19 percent, erasing about $120 billion in shareholder wealth. That loss represents among the largest one-day dip in market value that any company has suffered. Facebook’s loss began when it released disappointing Q2 earnings and warned investors of a “sharp slowdown in sales growth” in the next quarters as well as more spending for security and privacy. Continue reading Facebook Stock Plunge Proves Tech Firms Aren’t Bulletproof

Facebook Launches Watch Party for Shared Viewing of Video

In January, Facebook debuted Watch Party, an experimental feature that allows shared simultaneous viewing of videos, to a select number of users. Now, the company is opening access of the feature to all groups on the site, in an attempt to make video viewing a social experience. Groups has become an important product for Facebook’s more than 1.4 billion monthly users, and Watch Party is intended to add another compelling reason for users to stick with those who share similar interests. Continue reading Facebook Launches Watch Party for Shared Viewing of Video

Facebook Picks Up Redkix to Enhance Workplace Messaging

Facebook aims to beef up Workplace, its enterprise messaging competitor to Slack, with the acquisition of email startup Redkix’s talent and technology. Facebook plans to enhance the communication functionality of Workplace with the Redkix app that combines email, calendar and messaging features. Facebook did not reveal specifics regarding integration of the technology or the acquisition financials. The Redkix app is expected to shut down, while.the company’s employees — including CEO Oudi Antebi and CTO Roy Antebi — will join the Facebook Workplace team. Continue reading Facebook Picks Up Redkix to Enhance Workplace Messaging

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