RCS Standard Will Bring Multimedia Capabilities to Messaging

SMS messaging is popular, be it Apple’s iMessage, Facebook Messenger or WhatsApp. But these messaging services aren’t interoperable: a Facebook user can’t use Messenger to reach someone on iMessage, for example. A solution is on the horizon with RCS — Rich Communication Services — an online protocol adopted by the GSM Association to replace SMS, and one that adds significant multimedia capabilities. The GSMA, a trade group that represents 750+ mobile operators and others in the mobile ecosystem, came up with Universal Profile, a standard that underlies RCS. Continue reading RCS Standard Will Bring Multimedia Capabilities to Messaging

Study Shows That Second Screen Is Popular With TV Viewers

Nielsen research indicates that American consumers are regularly accessing second screens while watching television content. The study found that 28 percent of U.S. adults “sometimes” use a device such as a smartphone or tablet at the same time they are watching TV, while 45 percent say they turn to a second screen “very often” or “always.” Only 12 percent of respondents suggest that they “never” access other devices during TV viewing. Nielsen found that second screens are often being used to complement the TV viewing experience, rather than serving as a distraction. Continue reading Study Shows That Second Screen Is Popular With TV Viewers

Facebook Messenger Tests ‘Watch Videos Together’ Feature

Whether it involves movies, sports events or in-the-moment activities — sharing the experience with friends can make it more enjoyable. This is what Facebook is reportedly testing with its “Watch Videos Together” feature. This feature includes the ability to watch a video within a Messenger group chat while simultaneously commenting, discussing and joking about it. Earlier this year, Facebook launched its Watch Party. Facebook is now potentially expanding its concept of the Watch Party to Messenger, the popular instant messaging app and platform. Continue reading Facebook Messenger Tests ‘Watch Videos Together’ Feature

Social Media Tops Newspapers as Preferred Source of News

In a new first, social media platforms have surpassed traditional print newspapers as the preferred news source for adults in the United States. According to a new Pew Research Center report, American adults turn to social media more than newspapers, but not more than they prefer other news sources such as television and radio. While the percentages of those who preferred social media were about equal to those who opted for newspapers last year, Pew found that 20 percent of U.S. adults now get their news from social platforms, compared to 16 percent who prefer newspapers. Continue reading Social Media Tops Newspapers as Preferred Source of News

CES: The Next Wave of Immersive Media Tech and Markets

For a long time, we have posited that the future of immersive media will be 10 percent virtual reality and 90 percent augmented reality. In the coming year the VR and AR technologies and markets will continue to advance, but in different directions and for different reasons. VR is moving into niche markets, location-based entertainment (LBE), business applications and eSports. Meanwhile, we expect AR to focus on innovation across numerous fronts, including high-end niche business and professional applications, low-end consumer experiences and new glasses with limited feature sets. Continue reading CES: The Next Wave of Immersive Media Tech and Markets

Internal Emails Reveal the Way Facebook Treated Companies

Based on 250 pages of internal Facebook emails and documents from 2012 to 2015 and released by a U.K. parliamentary committee, it’s been revealed that Facebook used its massive cache of data to favor some companies, such as Airbnb and Netflix with “special access,” and punish others by cutting them off. Further, chief executive Mark Zuckerberg and chief operating officer Sheryl Sandberg were closely involved in decisions to “increase sharing back into Facebook” and other moves to primarily benefit the company. Continue reading Internal Emails Reveal the Way Facebook Treated Companies

Reliance and Facebook Join Forces to Find New Indian Users

In India, Facebook and Reliance Industries Limited, the latter headed by India’s richest man, Mukesh Ambani, have teamed to encourage citizens to go online and join messaging service WhatsApp. India is already the world’s fastest growing Internet market, and the two companies have sent out marketing teams that use entertainment to educate and entice people to upgrade or sign up for the first time, offering cheap phones and rates with the Reliance Jio network as well as Facebook’s popular messaging service. Continue reading Reliance and Facebook Join Forces to Find New Indian Users

YouTube Expands its 7-Day Stories Feature to More Creators

YouTube expanded its Stories to more than 100,000 subscribers in its Partner Program, meaning they will appear more often in mobile users’ homepages. The trial for Stories began earlier this year with only a few channels. YouTube Stories last for seven days, appear for subscribers and non-subscribers, and allow creators to interact with fans that can leave comments or ask questions. First announced in November 2017, YouTube Stories appears to target channel promotion and community engagement rather than day-to-day updates. Continue reading YouTube Expands its 7-Day Stories Feature to More Creators

Instagram Star: What It Takes to Build and Maintain a Career

Instagram stars excel at making their beautiful lives seem effortless, but according to one such professional, Meghan Young, it’s harder than it looks. Social media influencers who go pro receive money from companies whose products they endorse. That such a career even exists is due to billions of users eager to consume aspirational content and advertisers eager to reach a young demographic. Marketing agency Mediakix estimates that companies will spend $1.6 billion this year on Instagram influencers alone. Continue reading Instagram Star: What It Takes to Build and Maintain a Career

The Rise of Nano-Influencers and Other Social Media Trends

Online influencers have become an important feature of social media, and marketers have learned to take full advantage of them, analyzing follower engagement and applying analytics to understand ROI. Over time, influencer-focused marketing has revealed that even the biggest influencers don’t necessarily translate to sales. However, a number of compelling trends are emerging: brands are finding that the followers of nano-influencers are often more engaged, numerous influencers are discovering success with their own product lines, and residential spaces ideal for an Instagram aesthetic have proven effective for marketing. Continue reading The Rise of Nano-Influencers and Other Social Media Trends

Facebook Expands Watch Party, Playlist Makes Music Social

Facebook is expanding its Watch Party feature globally, to all Pages and all users. The company debuted the feature to all Groups in July 2018; in the following months, users streamed more than 12 million Watch Parties, which allow remote viewers to watch and comment together in real time. According to Facebook, these Watch Parties have resulted in eight times as many comments as the number generated by non-live videos in Groups, which the company regards as a “key metric” that the feature does indeed encourage engagement. Meanwhile, a new app named Playlist is bringing similar social interaction to music. Continue reading Facebook Expands Watch Party, Playlist Makes Music Social

Snapchat Intros Native Shopping With E-Commerce Channel

Snapchat’s Discover section now features a new channel called “Shop & Cop” that offers an e-commerce experience powered by Shopify. The new channel allows consumers to shop without having to leave the app. It is curated by Snapchat, but features Shopify merchants selling their products. Black Friday and Cyber Monday served as the launching pad for rolling out the feature while offering special bargains. Coco and Breezy, Gymshark, Kylie Cosmetics and Drake’s merchandise shop TourLife are among the 20 brands that have already signed on. Continue reading Snapchat Intros Native Shopping With E-Commerce Channel

Facebook Deals With Criticism, Marketers Mull Over Options

In a conference call with reporters, Facebook chief executive/chair Mark Zuckerberg defended his company against charges that he and chief operating officer Sheryl Sandberg hid problems regarding Russian interference and other issues. Politicians have discussed opening a federal investigation into possible campaign finance violations and creating competition laws to curb the company, while shareholders have called for Zuckerberg’s ouster and activists have complained to the Federal Trade Commission. Continue reading Facebook Deals With Criticism, Marketers Mull Over Options

Facebook Fails to Police Device Makers’ Use of Personal Data

Last month, Facebook admitted that it failed to properly oversee the seven device manufacturers that the company allowed to access personal data of hundreds of million of people in order to build a so-called Facebook Experience. The Silicon Valley company detailed its errors, which was detected by its own government-approved privacy monitor in 2013, in a letter to Senator Ron Wyden (D-Oregon), a privacy advocate and frequent Facebook critic. Meanwhile, Facebook users whose data was compromised have not been alerted. Continue reading Facebook Fails to Police Device Makers’ Use of Personal Data

Netflix Plans to Experiment With Lower Price in Asian Markets

Netflix revealed its plan to test a lower-priced tier of its subscription streaming service in certain areas as part of a strategy to boost sales, especially in emerging markets such as Asia. While the company has not committed to specific regions or a time frame, CEO Reed Hastings explained that Netflix is looking to experiment. The move would represent a shift for the company, which has consistently maintained or raised its prices while spending more on new content and local productions to attract new customers. Netflix is not expected to reduce the cost of its lowest tier, but rather introduce an alternate fourth tier with different features. Continue reading Netflix Plans to Experiment With Lower Price in Asian Markets

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