Disney+ Leverages Social Platforms to Draw Streaming Subs

After analyzing hundreds of social media ad campaigns by the top streaming ad platforms, BrandTotal has found that Disney+ is leading in paid share-of-voice, with 30 percent of all impressions. HBO Max is next with 23 percent, with Hulu in third place at 21 percent. The top-five included Peacock with 16 percent and Paramount+ at 7 percent. Meanwhile, the report found Apple TV+ and Netflix to be the least active social media advertisers, with 2 percent and 1 percent, respectively. BrandTotal’s report — Social Intelligence Competitive Snapshot: The Streaming Wars — analyzed paid social advertising campaigns over 90 days beginning June 23, 2021. Continue reading Disney+ Leverages Social Platforms to Draw Streaming Subs

Poll: U.S. Voters Favor Feds Regulating the Power of Big Tech

A poll conducted by the bipartisan Future of Tech Commission indicates that 80 percent of registered U.S. voters would like to see the federal government take a more aggressive approach to regulating tech giants. The poll found that respondents agreed the government “needs to do everything it can to curb the influence of Big Tech companies that have grown too powerful and now use our data to reach too far into our lives.” In addition, 84 percent of voters say they are “very nervous” about the effect social media has on children. The Commission hopes the findings will help persuade policymakers to regulate the power of Internet platforms. Continue reading Poll: U.S. Voters Favor Feds Regulating the Power of Big Tech

Twitter Announces Support for Audio Creators, Bitcoin, NFTs

Twitter is buoying its creators, rolling out a global program to let fans tip content producers and preparing to launch its own creators fund. The Tips feature will initially be made available on iOS and then on Android in the weeks ahead. The news is part of a product slate Twitter says is aimed at improving community and conversations and will include NFT support. The creators fund supports audio on Twitter Spaces. Unlike TikTok, Facebook and YouTube, Twitter’s fund won’t pay top performers but will focus on educating audio creators on topics like monetization, marketing and technical skills. Continue reading Twitter Announces Support for Audio Creators, Bitcoin, NFTs

XCheck System Is Scrutinized by Facebook Oversight Board

Facebook’s semi-independent Oversight Board is scrutinizing the company’s XCheck (or cross-check) system, which permits famous or powerful users to be held to more lenient behavior rules than other users. The inquiry, which calls out “apparent inconsistencies” in the social media firm’s decision-making, follows an investigative report by The Wall Street Journal. XCheck was initially designed as a quality control system for sanctions against high-profile users, including celebrities, politicians and journalists. It eventually grew to encompass millions of accounts, some of whom were “whitelisted,” which rendered them immune from disciplinary actions. Continue reading XCheck System Is Scrutinized by Facebook Oversight Board

Hollywood Is Hiring Social Media Stars for Film and Television

The clout of social media in traditional entertainment is recognized with coverage in The Wall Street Journal, which reports Netflix paid 20-year-old TikTok star Addison Rae more than $20 million as a lead in the romantic comedy “He’s All That,” the top U.S. performer on the streaming service upon its August premiere. A documentary series featuring TikTok’s Charli D’Amelio launched on Disney’s Hulu service this month, while producer Brent Montgomery, with credits including reality TV hits such as “Duck Dynasty” and “Pawn Stars” has sold Netflix “The Hype House,” about influencer roomies. Continue reading Hollywood Is Hiring Social Media Stars for Film and Television

Disney’s Creators Lab Leverages Power of Social Influencers

The Walt Disney Company is formalizing its efforts to leverage the power of social media influencers under a new program called the Disney Creators Lab. The initiative launches with 20 diverse influencers who have already established credibility with Disney by posting content related to the company on platforms including TikTok, Instagram and YouTube. Disney says that while there is no direct financial remuneration involved, the program will help influencers improve their skills and expand opportunities. Participants will be enrolled in weekly online Disney courses imparting techniques to promote social media more effectively. Continue reading Disney’s Creators Lab Leverages Power of Social Influencers

Twitter Will Pay $809.5 Million to Settle Class Action Lawsuit

Twitter has agreed to pay $809.5 million to settle a class-action lawsuit that accused the social media giant of inflating stock value and misrepresenting user data for the benefit of insiders. In an SEC filing this week, Twitter stipulated the final settlement agreement will not “constitute an admission” or finding of liability or wrongdoing. The settlement agreement still needs approval from U.S. District Court for the Northern District of California. The suit originated with a shareholder complaint filed in Q3 2016 and was later consolidated. Continue reading Twitter Will Pay $809.5 Million to Settle Class Action Lawsuit

Consumer Privacy Concerns May Affect Future of Digital Ads

Apple and Google are introducing privacy protections to thwart marketers from gaining access to consumer data when displaying ads, a change that is expected to seriously impact the online advertising schema that is the bedrock of ‘free’ apps and websites like Facebook and TikTok. In April, Apple iPhones debuted a pop-up window that asks people for permission to be tracked by apps. Google has outlined plans to disable a tracking capability in its Chrome web browser. And Facebook announced last month that is working on a new type of ad display that will not rely on personal data. Continue reading Consumer Privacy Concerns May Affect Future of Digital Ads

Facebook Apologizes for Providing Researchers Flawed Data

Facebook apologized to researchers this week for data released years ago but only recently outed as inaccurately representing how U.S. users interact with posts and links. Reaching out via email and on a conference call with 47 people, the social media giant attempted to mitigate the harm caused by academics and analysts who have already spent about two years studying what they now say, and Facebook seems to agree, is flawed data about how misinformation spreads on its platform. The problem was identified as Facebook having underreported by about half the number of U.S. users and their data. Continue reading Facebook Apologizes for Providing Researchers Flawed Data

European Union Members Are Concerned Over GDPR Delays

European Union nations are voicing discontent over delays in enforcement of the General Data Protection Regulation (GDPR) implemented in May 2018. Earlier this month Ireland announced a $266 million fine against WhatsApp, after haggling to boost the original sanction of up to $59 million by the Irish Data Protection Commission (WhatsApp parent Facebook has European headquarters in Ireland). The situation has prompted calls to revise how the 27 EU member countries participate in overlapping cases, with expanded pan-EU rules also under consideration. Continue reading European Union Members Are Concerned Over GDPR Delays

Twitter Asks Developers to ID ‘Good Bots’ Using New Badge

Twitter is testing a new feature that allows bots to self-identify with a label on their account profiles. Although the feature will allow users to differentiate automated accounts that perform legitimate services — such as retweeting news, providing customer service, PSAs or community alerts — it will not flag the problematic “bad bots” that spread misinformation and spam. Last year, Twitter requested developers specify if an account was a bot, who was powering it and its intended use. The new automated accounts to designate “good bots” will be issued to more than 500 accounts for testing and feedback before they are made available to all developers. Continue reading Twitter Asks Developers to ID ‘Good Bots’ Using New Badge

Twitter Introduces ‘Communities’ for Moderated Discussions

Twitter is testing Communities, moderated discussions around specific topics. The concept is designed to provide a venue for discussion of hobbies and interests, apart from the madding crowd dominated by news and politics. Members of Twitter Communities can post tweets expressly to Communities such as #DogTwitter and #SkincareTwitter. Only other members will be able to reply. Much like Facebook Groups and Reddit’s subreddits Community moderators control who joins, inviting and removing members, establishing guidelines and topics.  Continue reading Twitter Introduces ‘Communities’ for Moderated Discussions

Politicians Ban Social Media Platforms From Removing Posts

Brazil and the U.S. state of Texas both banned social media companies from removing certain posts containing political viewpoints. In Brazil, President Jair Bolsonaro’s ban is temporary, and focuses on content in which he claims the only way he will lose next year’s election is if the vote if rigged. Legal experts say this is the first time a national government stopped an Internet company from taking down content that violates their rules. In Texas, Governor Greg Abbott signed a bill forbidding social media platforms from removing posts because of political views. Facebook, Twitter and YouTube are among those expected to fight the Texas legislation. Continue reading Politicians Ban Social Media Platforms From Removing Posts

Social App Spending Projected to Hit $17.2B Globally in 2025

Global consumer social app spending is expected to hit $17.2 billion by 2025, up from $6.78 billion in 2021, according to a study by San Francisco-based mobile analytics firm App Annie. That’s a 29 percent compound annual growth rate (CAGR) over five years — a brisk pace credited mainly to live streaming. By 2025, the lifetime total spend on social apps is expected to reach $78 billion, according to App Annie. Meanwhile, time spent using social media the globe over totaled a whopping 740 billion hours for the first half of 2021, with 548 billion hours devoted to live streaming. Continue reading Social App Spending Projected to Hit $17.2B Globally in 2025

FTC Reveals Comscore Data Detailing Facebook Dominance

The Federal Trade Commission released Comscore figures showing Facebook’s marketplace dominance. From September 2012 through December 2020, the network generated 92 percent of the monthly time U.S. users spent on social media. In contrast, the combined market shares of Snap, Google+, MeWe and Friendster never exceeded 18 percent in any month during that time frame. A federal judge dismissed the case in June noting that the FTC did not offer details of its monopoly claim; these findings are now part of the FTC’s lawsuit. Continue reading FTC Reveals Comscore Data Detailing Facebook Dominance