NAB 2017: ETC Charts Path From Big Data to Big Knowledge

At ETC’s conference on machine learning/AI at NAB, director of data and analytics Yves Bergquist talked about the work ETC@USC is doing to understand AI, storygraphics and audience intelligence. At the heart of the question, he said, is why we like or don’t like a movie or TV show. Getting an audience member to describe why she liked her favorite movie, he responded that the people who made that movie don’t know why she liked it. “Not because they’re stupid, but because it is a very complex, multi-faceted question,” he said. Continue reading NAB 2017: ETC Charts Path From Big Data to Big Knowledge

NAB 2017: FCC Chair Ajit Pai Vows to Trim Dated Regulations

In his first appearance at NAB, FCC chair Ajit Pai got a warm welcome from broadcasters who liked what they heard. Pai promised to promote ATSC 3.0, also known as “next gen TV,” prune out regulations that are out-of-date or present obstacles to broadcasters, and tweak others. “Inertia is a powerful force in government,” declared Pai, who said he was “fundamentally optimistic” about broadcasting’s future. “There are close to 1,000 pages of broadcast rules, many of them decades old, and I’m trying to change that.” Continue reading NAB 2017: FCC Chair Ajit Pai Vows to Trim Dated Regulations

Facebook Advances its Plans for New Virtual Reality Cameras

Headed by camera expert Brian Cabral, a team of Facebook engineers unveiled plans for two new orb-shaped cameras to capture 360-degree video. With an eye towards image fidelity, one of the cameras features 24 lenses and the other, less expensive one boasts six. Both feature six axes or “degrees of freedom,” meaning they have a great range of motion for capturing a more complete image. With the new cameras, Facebook aims to outfit professional filmmakers with the ability to capture 2D and 3D 360-degree video. Continue reading Facebook Advances its Plans for New Virtual Reality Cameras

MasterCard Introduces Digital Wallet to Facebook Messenger

MasterCard just added its digital wallet MasterPass to Facebook Messenger, which will let consumers easily place online orders on the service. MasterPass is already available with FreshDirect and Subway, but is in its early stages of rollout. In related news, PayPal Holdings, which last year said would unveil its payment services on Facebook Messenger, will now unveil it on Alphabet’s Android Pay. Visa and MasterCard are also focused on expanding the consumer and merchant use of their digital wallets. Continue reading MasterCard Introduces Digital Wallet to Facebook Messenger

Friends Can Share, Watch Videos Together via iMessage App

For friends who want to share and watch YouTube or Twitch videos together, a new Apple iMessage app, called Let’s Watch It!, is the answer. Group chat in the iMessage App Store has proven to be a hit, with video chat app Fam raising $1.8 million and plans to expand to game-playing, interactive live masks, filters and watching videos with friends. But Let’s Watch It!, which debuted in March, may be beating Fam at its game, adding support for turning on the front-facing camera and microphone, making it even more social. Continue reading Friends Can Share, Watch Videos Together via iMessage App

Tumblr Explores a New Direction with Video Chat App Cabana

In a first for Yahoo-owned Tumblr, the blogging platform is launching a group video chat app it has named Cabana. The new app — available now on iOS and coming to Android next month — enables video chat for up to six users who can also stream YouTube video content while chatting. Blogging remains the company’s primary focus, but Cabana represents the first communication app it has developed. Tumblr is “not pivoting, but definitely exploring a new direction here,” said founder/CEO David Karp. “The idea is similar to Houseparty, the app from the company behind former live-streaming darling Meerkat,” notes Recode, and “similar to Airtime, Sean Parker’s chat startup that was revived a year ago.” Continue reading Tumblr Explores a New Direction with Video Chat App Cabana

Slack Faces Off Against Bigger Competitors, Tweaks Software

Slack came to life three years ago, out of a failed video game, and, as messaging software, combines rich data on how people use a product with information on how people feel about using it. When it debuted in 2014, word of mouth catapulted Slack to a value of $4 billion. Now, the private company has attracted competition from Microsoft, which last fall unveiled Teams, free to 85 million users of Office 365, and Facebook with its free collaboration tool Workplace. A smaller company, Atlassian, has also had success. Continue reading Slack Faces Off Against Bigger Competitors, Tweaks Software

Snap Widens Snap to Store, Serving User Data to Advertisers

Snap is opening up Snap to Store, letting advertisers make the best use of Snapchat’s database to determine how well their ads are working. Snap has been testing Snap to Store since 2016, with Paramount Pictures and 7-Eleven among a handful of others who would like to know if their campaigns are actually driving viewers to movie theaters, stores and other venues. Now, Snap is rolling out Snap to Store to more brands, in retail, fast food, movie and automotive, as well as providing more data and a proprietary digital dashboard. Continue reading Snap Widens Snap to Store, Serving User Data to Advertisers

Facebook Faces Tough Questions After a Killer Shares Video

An Ohio resident is accused of fatally shooting an elderly man in Cleveland yesterday after a 57-second video of the murder was shared via Facebook Live. Since its launch less than a year ago, Facebook Live “has provided an unedited look at police shootings, rape, torture, and enough suicides that Facebook will be integrating real-time suicide prevention tools into the platform,” reports Wired. However, this is “the first time a killer has streamed themselves committing a homicide,” raising “questions about the limits and responsibilities of a platform that has pledged to reflect humanity in its purest form.” Continue reading Facebook Faces Tough Questions After a Killer Shares Video

Facebook’s 5 Million Advertisers Get New, More Robust Tools

Facebook now counts more than 5 million active advertisers, of which 1 million — 75 percent outside the U.S. — signed on in the last seven months. E-commerce, media and entertainment, and retail are the most popular verticals. To make it easier for small and medium-sized businesses to advertise, Facebook introduced a new suite of tools. Within Ad Manager, one-click will reinstate high-performing ads. A new “studio” allows businesses to build ads via a mobile device, and Facebook also expanded its small business council. Continue reading Facebook’s 5 Million Advertisers Get New, More Robust Tools

YouTube Reserves Advertising to Channels with 10,000 Views

As YouTube weathers criticism from advertisers about placing their messages with objectionable videos, the company has made a major policy shift. Now, video channels must have more than 10,000 total views before YouTube will place ads there. Though the move may placate some marketers, it is also likely to ruffle the feathers of many creators, given that Internet data firm Pex estimates that 88 percent of all YouTube channels fall into the category of under-10,000 views. YouTube has been working on the policy since November. Continue reading YouTube Reserves Advertising to Channels with 10,000 Views

Facebook Takes Additional Steps in Battle Against Fake News

Facebook has donated $14 million to the News Integrity Initiative, established by Craigslist founder Craig Newmark to combat fake news. The project, which will be headed by Jeff Jarvis, will run out of the City University of New York’s journalism school. The move is just one of Facebook’s recent efforts to combat fake news. The company has also hired former CNN anchor Campbell Brown to lead its new Facebook Journalism Project, partnered with fact-checking sites to tag fake news, and published tips on how to identify it. Continue reading Facebook Takes Additional Steps in Battle Against Fake News

Fact Check: Google Takes on Fake News with Search Feature

Facebook is not the only tech giant looking to address the growing problem of fake news. Alphabet-owned Google, the world’s biggest search engine, is introducing a feature that offers users a new layer of fact checking in their search results. The move follows criticism that Google and other Internet companies are assisting with the spread of misinformation. After limited testing, Google rolled out the feature to its News pages and search catalog Friday. “Fact Check” tags will appear in News search results, but they will not be powered by Google. Instead, the feature will rely on fact-checking firms such as PolitiFact and Snopes, as well as reputable publishers including The New York Times and The Washington Post. Continue reading Fact Check: Google Takes on Fake News with Search Feature

Apple Clips Launches: Cool Features, But Not Always Intuitive

Apple is debuting a standalone video app called Apple Clips that allows users to shoot, edit and share video clips for mobile phones. Apple Clips, for iOS 10.3 or higher, features real-time captioning and facial recognition as well as giant emojis, cartoon filters and lively title screens — and the end results can be distributed to iMessage contacts. Automatic captioning, dubbed Live Titles, allows the user to choose a font and style; after hitting record, the app transcribes speech to text. But less ideal features mar the app, say critics. Continue reading Apple Clips Launches: Cool Features, But Not Always Intuitive

Workplace: Facebook Tests Free Version of Slack Competitor

Facebook’s Workplace is a social networking tool designed for the enterprise, enabling an efficient chat and collaboration platform for employees. It is similar to the Facebook used by friends and family members, but instead is meant to foster interaction between co-workers. Now, Facebook is introducing a free version intended for smaller businesses that are not as interested in the administrative and analytical features offered to subscribers. (It is still being tested, so the release is limited.) The new version will be named “Workplace Standard,” and the paid version will go by “Workplace Premium.” Continue reading Workplace: Facebook Tests Free Version of Slack Competitor

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