Hybrid Cloud Becoming an Effective Tool for Media Analytics

The public cloud is significantly impacting media by moving information technology into a world of utility where compute and storage are available as needed — easy to implement and decommission. It provides a flexible infrastructure for a media-centric world increasingly based on analytics where experimentation is the foundation of digital transformation. The media industry is changing — from the way content is produced and managed to the methods used to protect, optimize, distribute and analyze that content. These changes to the value chain have created enormous pressures (and opportunities) for creative professionals. Continue reading Hybrid Cloud Becoming an Effective Tool for Media Analytics

Instagram Unveils Explore Shopping Tab, Stickers for Stories

Instagram plans to debut a standalone Shopping app, a move that could rival Pinterest and Wish. Ahead of the move, it is adding a shopping tab to the Explore page, which will allow users to look through a dedicated feed of merchandise from a wide range of vendors. Those sellers will be able to add stickers to their Stories for the first time, letting consumers shop from the Stories feed by tapping on the product. With this feature, shoppers will let people consider possible purchases before heading to the seller’s website. Continue reading Instagram Unveils Explore Shopping Tab, Stickers for Stories

Nielsen Updates its Social Ratings to Measure Owned Content

Nielsen’s Social Content Ratings service — which measures the impact of television programming across social platforms Facebook, Instagram and Twitter — has been updated to include Owned Content Performance for helping television networks better understand social impact and optimize social strategies. During August, Nielsen examined more than 142,000 TV-related posts and tweets from accounts owned by or affiliated with networks, programs and talent handles, and discovered that images and video outperformed text in terms of engagement. Continue reading Nielsen Updates its Social Ratings to Measure Owned Content

FTC Ponders New Antitrust, Consumer Protection Regulations

The Federal Trade Commission has begun a series of 15 to 20 hearings scheduled over the next few months to address whether companies based on new technologies should spur changes in its competition and consumer protection policies. FTC chair Joseph Simmons noted that the “broad antitrust consensus” in existence for 25 years is now being challenged, and that he will approach the topic with an open mind. The Justice Department may also start investigations into whether Google and other social media sites are biased against conservative voices. Continue reading FTC Ponders New Antitrust, Consumer Protection Regulations

Zuckerberg Details Facebook’s Steps Against Election Attacks

Facebook chief executive Mark Zuckerberg published a 3,300-word blog post listing steps the company has taken to make the platform safer from election interference. He said that, although the company wasn’t prepared in 2016, it has developed “sophisticated systems” and that it is “better prepared for these kinds of attacks” in worldwide elections. The company is facing its first test in Brazil’s upcoming presidential election. Zuckerberg said he will also publish in-depth reports on how the company is facing its challenges. Continue reading Zuckerberg Details Facebook’s Steps Against Election Attacks

European Parliament Advances Copyright Bill Despite Critics

The European Parliament adopted a draft copyright bill to require tech platforms to pay more for music and news produced by media companies. If the law passes, EU countries will have two years to comply. Tech companies continue to fight against the bill’s final adoption; EDiMA, a trade group representing Amazon, Apple, Facebook and Google among others, stated that the EU “decided to support the filtering of the Internet to the benefit of big businesses in the music and publishing industries despite huge public outcry.” Continue reading European Parliament Advances Copyright Bill Despite Critics

Inside The New Yorker Profile on Facebook’s Mark Zuckerberg

The New Yorker posted a profile of Facebook founder/chief executive Mark Zuckerberg on its website, a week ahead of its September 17 print publication. The article, by New Yorker staff writer Evan Osnos asks if Facebook will “break democracy.” The profile describes Zuckerberg as someone who makes a distinction between feeling an emotion and acting on it through his business. He also states his opposition to government regulations, stressing that breaking Facebook into smaller companies would be a huge mistake. Continue reading Inside The New Yorker Profile on Facebook’s Mark Zuckerberg

Our Stories: Snapchat Turns to Publishers to Boost Revenue

In an effort to grow its stalled user base and generate more revenue, Snap Inc. announced it will encourage 20 publishing partners such as CNN, Cosmopolitan, NBC News and Viacom to create curated collections of user posts called Our Stories. Each collection of snaps will center on a specific event and will be made available via Snapchat’s Discover section. Snap has been generating revenue through ad sales by curating Our Stories for events such as concerts, awards shows and sports. While these have been curated by Snapchat employees, Snap is now asking media companies to build the collections. Continue reading Our Stories: Snapchat Turns to Publishers to Boost Revenue

Facebook Boosts Instant Experience Ads, Updates Ad Metrics

Facebook is rebranded its mobile Canvas ads as full-screen, rich media Instant Experience ads, saying it will offer “new ways for businesses to understand their customer’s progression from seeing an Instant Experience to completing a purchase.” Instant Experience ads come with an Instant Form template making it easy for a visitor engaged with the ad to submit contact information. Other existing templates include Instant Storefront, Instant Lookbook, Instant Customer Acquisition and Instant Storytelling. Continue reading Facebook Boosts Instant Experience Ads, Updates Ad Metrics

Facebook Is Developing Multiplayer AR Games for Messenger

Facebook is moving into augmented reality multiplayer games on Messenger, and some journalists have had a chance to visit the company’s Real Time Communication team in Seattle and experience these unreleased AR games firsthand. Messenger already has 1.3 billion monthly active users, making it the second most used messaging service after WhatsApp, with 1.5 billion users. Facebook owns both apps. One AR game, to be released before year’s end, is “Kitten Craze,” which lets up to six Messenger players dodge flying felines. Continue reading Facebook Is Developing Multiplayer AR Games for Messenger

Snap Refocuses With Debut of Stylish Next-Gen Spectacles

Snap has unveiled two new versions of Spectacles 2 — the Veronica (for women) and the Nico (for men) — that incorporate all the features of the company’s second generation Spectacles, but tout a sleeker, more stylish design and cost $200, versus $150 for the previous version. Many of Snapchat’s core demographic has left for Instagram, and critics question why Snap is still making hardware. When Spectacles initially debuted in 2016, Snap created hype by selling them out of pop-up vending machines. A few months later, the company was stuck with $40 million worth of unsold glasses. Continue reading Snap Refocuses With Debut of Stylish Next-Gen Spectacles

Facebook and Twitter Execs Answer Questions on Capitol Hill

In Washington DC, as Facebook chief operating officer Sheryl Sandberg and Twitter chief executive Jack Dorsey were concluding testimony on efforts to repel foreign interference ahead of the midterm elections, Attorney General Jeff Sessions dropped a bombshell. He stated plans to convene state attorneys general on September 25 to look at what the Justice Department said is the intentional “stifling [of] the free exchange of ideas on their platforms.” Google, which had been invited to testify, did not send a representative. Continue reading Facebook and Twitter Execs Answer Questions on Capitol Hill

Instagram Eyes E-Commerce With Standalone Shopping App

Facebook’s photo- and video-sharing service Instagram is reportedly developing a standalone app designed specifically for shopping. The app, possibly to be named IG Shopping, is expected to help users browse products from merchants and businesses and then make purchases directly within the app. The Verge initially broke the news based on information from sources familiar with the matter, but Instagram has yet to confirm the app or a potential launch date. According to Facebook COO Sheryl Sandberg, over 25 million businesses presently have Instagram accounts, 2 million of which are advertisers. Continue reading Instagram Eyes E-Commerce With Standalone Shopping App

New York Times Takes Multiple Steps to Authenticate Videos

The New York Times, which is now posting information explaining its journalistic practices, recently described how it reviews news-relevant videos from a wide variety of sources, including news agencies; social media sites such as Twitter, Facebook, YouTube and Snapchat; and eyewitness videos via WhatsApp, witness contacts on the ground or “joining relevant groups.” The actual verification process is broken down into two steps. First, it determines whether a video is “really new.” The second step is to “dissect every frame to draw conclusions about location, date and time, the actors involved and what exactly happened.”  Continue reading New York Times Takes Multiple Steps to Authenticate Videos

Senate Intelligence Committee to Question Tech Execs Today

Senate Intelligence Committee hearings will begin today to examine a host of issues regarding big technology firms, including Facebook, Twitter and Google, and weigh whether the issues might be addressed by legislative or executive actions. Those companies already stand accused of not controlling the use of their platforms to disseminate misinformation and, in general, not taking enough responsibility for content. Meanwhile, conservatives accuse the platforms of bias in policing content. Continue reading Senate Intelligence Committee to Question Tech Execs Today

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