Sports Illustrated Launches Original Video Series on Snapchat

Sports Illustrated makes its Snapchat debut with “America’s Best Sports Videos.” The Snap Original series aims to connect the 67-year-old sports franchise with younger audiences through user-generated footage debuting Fridays. According to Snap, more than 85 percent of the Gen Z population watched a Snap Originals video in the second half of 2020. Snap users can access the program by scanning SI’s unique Snapcode or searching by title on the Snapchat Discover page. The show is hosted by 28-year-old Ashley Nicole Moss, host and co-creator of SI’s “Laces Out” series about sneaker culture. Continue reading Sports Illustrated Launches Original Video Series on Snapchat

Snapchat Users Can Now Create World Lenses with AR Tool

Snapchat launched its Lens Studio AR developer tool for desktop that enables users to build augmented reality experiences for the platform. Anyone can now create World Lenses for adding interactive 3D objects to photos and video content. “But brands, news publishers and developers will have to promote their own Lenses by marketing their QR Snapcodes that users scan to unlock an AR effect for 24 hours,” reports TechCrunch. “That’s because Snapchat won’t display these Community Lenses in its camera unless businesses pay a partnered creative agency to build them a special effect and then buy Sponsored Lens ads from Snap.” Continue reading Snapchat Users Can Now Create World Lenses with AR Tool

Brands, Marketers Find Success With Snapchat’s Snapcodes

Users have caught on to Snapchat’s Snapcodes, the company’s version of QR codes, scanning over 8 million codes a day. Marketers like how Snapcodes connect traditional and digital advertising and provides data. Even though Snapcodes add production costs and uncertainty about results, Gatorade, Wendy’s and Evian are among an increasing number of brands using Snapcodes which, placed on products and ads, makes it easy for users to use their mobile phones to unlock custom branded filters, lenses, websites and games. Continue reading Brands, Marketers Find Success With Snapchat’s Snapcodes