Japan is on track to become a virtual reality powerhouse, largely due to the imminent release of Sony PlayStation VR. Mixed-reality theme parks, VRcades, augmented reality, and VR retail applications are all gaining traction. Gumi, GREE and Colopl, which has made about 30 VR investments, are a few of the major domestic VR investors. One VR startup, FOVE, a pioneer in eye tracking, has already raised $11 million; its chief executive Yuka has been featured in Forbes and SoftBank’s Taizo Son, chairman/founder of mobile gaming company GungHo, is one of its investors.

Continue reading Japan Emerges as Hub for Virtual Reality Culture, Innovations

Twitter is reportedly in early discussions with Google, Salesforce.com and others about a possible takeover of the San Francisco-based company. “Twitter is considering divesting itself of … Vine, the mobile six-second video service, and MoPub, a mobile advertising business,” according to The New York Times. Stalled growth has been a challenge for Twitter, which has largely failed to keep up with competitors in recent years. Facebook’s “offerings like Instagram, WhatsApp and Messenger continued to outpace Twitter in user growth and profitability, while five-year-old Snapchat has become the newest darling of the social media world.” Continue reading Facing Slow Growth, Twitter Said to Be Considering Takeover

Fandango has built a business helping moviegoers purchase tickets online and via a smartphone app. Now the ticket retailer owned by NBCUniversal is partnering with Facebook to sell tickets directly from the social network. It began this past weekend when fans were given the opportunity to buy tickets to “The Magnificent Seven,” “Kevin Hart: What Now?” and “Storks” through each film’s Facebook page. The move is part of a larger strategy to attract millennials; the company’s next step to reach a younger audience is a Snapchat interface. Continue reading Fandango Tests Selling Movie Tickets Directly via Facebook

Twitter won a bidding war to live-stream NFL games in a $10 million deal inked in April. Now, this Thursday, the social media company will stream the first such match-up of the 10-game deal, seen as an effort by chief executive Jack Dorsey to revive the company’s dwindling support from advertisers. Viewers can watch the live CBS feed on Twitter’s mobile app and website, with the added value of in-the-moment tweets. Bank of America and Budweiser are two companies that will also stream commercials during the game. Continue reading Twitter to Live-Stream ‘Thursday Night Football’ for First Time

On Friday, Microsoft filed a lawsuit against the U.S. Justice Department, saying that part of the Electronic Communications Privacy Act of 1986 is unconstitutional. The provision in question prevents Microsoft from letting customers know when their communications have been turned over to law enforcement, which Microsoft says violates the First and Fourth Amendments. Approximately 80 different companies — including Amazon, Google, Snapchat, and Salesforce — have signed briefs in support of Microsoft. Continue reading Tech, Media Firms Join Microsoft’s Suit Against Secrecy Laws

In an effort to lure content creators and better compete with social platforms such as Facebook and Snapchat, Twitter announced that it will share 70 percent of ad revenue with users that upload videos. “Those are much better margins than what a video creator can get on the world’s biggest video site, Google’s YouTube, which pays creators 55 percent of the video ad revenue,” reports Wired. Twitter has reportedly already applied the 70-30 revenue split with some big names, including the National Hockey League and Major League Baseball. However, Twitter is playing catch up; YouTube generates billions of daily video views, and Facebook algorithms have been emphasizing live video in the platform’s News Feed. Continue reading Twitter Now Shares Advertising Revenue with Video Creators

NBCUniversal handed control of its Snapchat account to BuzzFeed during the Summer Olympics, giving nearly total editorial control of its Discover channel to 12 BuzzFeed video producers on location in Rio. The BuzzFeed team produced up to 20 pieces daily, with a focus on the athletes and local activities. The experiment of distributing content via social platforms and the media/messaging app resulted in a big win for NBCU, generating 2.2 billion views across the pop-up Discover channel and daily Live Stories, for a total of 230 million minutes of consumption. Continue reading NBCU Hands Snapchat Account to BuzzFeed and Earns Gold

Constructed as a way for high school students to get to know their classmates, Facebook’s new Lifestage is a standalone iOS app, aimed at people 21 and under. The user answers a series of biographical questions by shooting video rather than writing text, and Lifestage turns the clips into a video profile that others can watch. Users, who can swipe to block and/or report sketchy visitors, do not need a Facebook account but instead select their high school to see video profiles of classmates. Continue reading Teens Create Shareable Video Bios with Facebook’s Lifestage

Instagram’s Explore tab for displaying personalized content has evolved from a simple algorithm to a more sophisticated discovery platform for photos and videos. Through its “Picked For You” feature, Instagram added custom channels inside Explore for more personalization. Now, the social platform is introducing a new video channel called Events that “will be personalized for each user and feature videos from concerts, sports games, and other live events depending on what’s happening around the world, what types of live events users are interested in, and what type of accounts the user follows,” reports TechCrunch. The new feature could compete with Snapchat’s Discover channels. Continue reading Instagram Adds Events Channel to Explore Concerts, Sports

To promote its new thriller “Don’t Breathe,” Sony Pictures Entertainment created the first immersive, 360-degree video ad for the social media platform Snapchat, with its more than 150 million mainly young users. The campaign is a 10-second video that lets users “swipe up” to see the 90-second 360-degree video on a Web page in the app. “Don’t Breathe,” about three burglars who invade the home of a blind military veteran and find themselves trapped and fighting for their lives, opens in theaters August 26. Continue reading Sony Debuts Immersive Video to Promote Movie on Snapchat

Pinterest just began selling video advertising, with the first ads from Kate Spade and bareMinerals in the coming weeks. The GIF-like ads will be silent until the user clicks the images, or pins, of the featured products next to the videos, which could allow the user to buy the product within the Pinterest website. By adding video ads, Pinterest joins the ranks of Facebook, Twitter, Snapchat and large publishers similarly seeking the premium revenues of the kind of marketing once reserved for TV. Continue reading Pinterest Launches Video Ads with Kate Spade, bareMinerals

If you’re in the U.S., India, Russia, Canada or Mexico, the next time you want to tweet a photo, the top stickers will come from PepsiCo. The company, which has created almost 50 different stickers, is Twitter’s first partner in promoted stickers. Of those, only eight will be available to Twitter users, specific to 10 countries, including those listed above. In the U.S, Twitter users have the option of two Pepsi cans side by side, smiley emoji, a barbeque grill, and a ballet dancer’s feet clad in red pointe shoes. Continue reading Twitter and Pepsi Ink Deal to Add Promoted Stickers to Photos

At the Rio Olympics, a dozen BuzzFeed employees are putting out a daily edition of Snapchat Discover, the first major collaboration since NBCUniversal invested $200 million in BuzzFeed last year. NBC Olympics president Gary Zenkel said it was an easy choice to give BuzzFeed the task of producing the daily Olympics Snapchat channel because of the company’s expertise is creating video for social networks. NBCUniversal has also given BuzzFeed “free rein” to create content that will engage Snapchat’s audience. Continue reading NBCU’s BuzzFeed Launches Rio Olympics Snapchat Channel

NBCUniversal has signed a multiyear deal with Snapchat to bring new programming based on its popular brand names to the app’s media hub. What the content will look like has not been specified, but will launch with “The Voice on Snapchat,” followed by weekly pop culture series from E! News, “The Rundown.” NBCU will rely on other popular franchises such as “Saturday Night Live” and “The Tonight Show Starring Jimmy Fallon” for additional programming. NBCU will not simply provide repurposed clips like it does on YouTube and Facebook, but will produce original content. Continue reading NBCU Signs Deal to Produce Original Programs for Snapchat

The Federal Trade Commission is now cracking down on Internet celebrities pitching products without disclosing whether or not they’re being paid. Using familiar hashtags such as #ad, #sp, or #sponsored aren’t always enough to ensure viewers realize the content is a paid promotion, says the FTC, whose Ad Practices Division is beginning to hold advertisers responsible for compliance. The result is likely to dampen the impact of a favorite digital influencer enthusing over a specific product. Continue reading FTC Demands Clearer Disclosure for Internet Celebrity Promos