Growing Strength of Amazon Advertising Biz Draws Concern

Amazon’s advertising and e-commerce businesses are growing in strength, challenging the dominance of Google and Facebook. That’s because Amazon holds the key to a very important piece of information for advertisers — what people buy — and the tech behemoth is beginning to leverage that data. Amazon still makes most of its revenue via e-commerce and Amazon Web Services, but in the first three months of 2018, revenue for advertising jumped 139 percent to $2 billion. This shift has advertisers concerned. Continue reading Growing Strength of Amazon Advertising Biz Draws Concern

App Annie Shares Trends of the App Store’s First 10 Years

Apple’s App Store turns 10 on Tuesday, and to commemorate the milestone App Annie has compiled some interesting statistics. For example, consumers have spent $130 billion on iOS apps and have downloaded 170 billion of them. The average iPhone owner has installed more than 100 apps, yet opens less than 40 of them monthly. According to App Annie, social media giant Facebook is the most downloaded app in the history of the App Store, followed by Facebook Messenger, YouTube, Instagram, WhatsApp, Google Maps, Snapchat and Skype. Continue reading App Annie Shares Trends of the App Store’s First 10 Years

Instagram Users Can Feature Popular Music in Their Stories

Instagram Stories, which currently touts 400 million daily users, now offers a new feature that enables users to add clips of popular songs to their photos and videos. The feature is initially available to Android and iOS users in six countries (including the U.S.), with plans to roll out to additional regions soon. Facebook’s recent deals with major and indie music labels will enable Instagram users to select up to 15 seconds of music from the likes of Bruno Mars, Cardi B, Demi Lovato and Maroon 5 to create soundtracks for each post. Continue reading Instagram Users Can Feature Popular Music in Their Stories

Facebook’s Instagram Launches IGTV for Hour-Long Videos

Instagram is launching IGTV, a standalone app that allows users to post vertically shot videos up to an hour long. The move puts the Facebook-owned platform in direct competition with Google-owned YouTube and its own parent company. Instagram has allowed one-minute videos to be posted since 2012, when Facebook acquired it for $1 billion. Instagram also aped Snapshot with disappearing posts dubbed Stories. The company says it now has one billion monthly users, compared to YouTube’s 1.9 billion and Facebook’s 2.2 billion. Continue reading Facebook’s Instagram Launches IGTV for Hour-Long Videos

Research Reveals Fewer People Rely on Facebook for News

Research by the Reuters Institute for the Study of Journalism reveals that younger people have changed their social media habits on consuming news. For Reuters, YouGov surveyed 74,000 people in 37 markets about their social media habits, and found that, among younger people, use of Facebook for news is down 9 percent from last year. Instead, this group is more likely to use Facebook’s WhatsApp to discuss current events in a more private forum. The survey took place before Facebook changed its News Feed filters in January. Continue reading Research Reveals Fewer People Rely on Facebook for News

Facebook Rejects U.S. Congress Claim That It Is a Monopoly

After two months, Facebook responded to the more than 2,000 questions that Congressional committees asked chief executive Mark Zuckerberg. In the resulting 450-page document, Facebook rebutted government claims that it is a monopoly and didn’t answer if an app can spy on its rivals. Instead, Facebook emphasized that it has learned its lesson and is giving its users more control over their data. It also revealed more details about the info it collected, such as battery levels of users’ devices and computer mouse movements. Continue reading Facebook Rejects U.S. Congress Claim That It Is a Monopoly

Pew Research Reports on Teens and Social Media Platforms

A Pew Research Center survey revealed that Facebook no longer rules the social media landscape among U.S. teens aged 13 to 17. Although 51 percent of teens do use Facebook, that number is lower than those who use YouTube, Instagram and Snapchat. The Pew Research Center’s last survey on teens and technology was in 2014-2015. Since that earlier survey, now 95 percent of teens own smartphones, or have access to one and 45 percent report being online nearly constantly. The survey was conducted March 7 – April 10 this year. Continue reading Pew Research Reports on Teens and Social Media Platforms

Facebook Portrays Its Many Platforms as Safe for Consumers

When the European Parliament grilled Facebook chief executive Mark Zuckerberg about his company’s many missteps, one of their concerns was that it has become a monopoly. The reference was to Facebook owning the world’s two largest chat applications, Messenger and WhatsApp, and their suggestion was that Facebook spin off those and the photo app Instagram. Facebook has countered with the argument that, by controlling so much of the world’s communications, it helps keep consumers safe across all these services. Continue reading Facebook Portrays Its Many Platforms as Safe for Consumers

Snap Launches an Accelerator Program With Focus on Mobile

Snap Inc. is launching an accelerator named “Yellow” with hopes of finding the next big media business. This fall, the accelerator will invest $150,000 in 10 startups or creators looking to develop media projects for mobile devices. Snap plans to take a small equity stake in those selected to receive the funding. The startups will also get mentorship from Snap execs, access to professional networking events, the opportunity to distribute content on Snapchat, and office space in Venice, California where Snap is based. CEO Evan Spiegel is expected to be involved in mentorship and the selection process. Continue reading Snap Launches an Accelerator Program With Focus on Mobile

Twitter Grows its Daily Users, Debuts Automated Anti-Troll Tool

Twitter has been investing in monitoring, removing offensive and inappropriate content and debuting tweaks, a job started by former chief financial officer Anthony Noto. The company is also rolling out an automated tool that will be on the lookout for “troll-like” behavior. This attention to the concerns of marketers has paid off, as Twitter just posted its second profitable quarter as a public company. But chief financial officer Ned Segal believes there is more to do to make the platform more stable and successful. Continue reading Twitter Grows its Daily Users, Debuts Automated Anti-Troll Tool

TaTaTu: Blockchain-Based Entertainment and Social Platform

TaTaTu is a new blockchain-based platform that integrates entertainment viewing with social media. The brainchild of producer Andrea Iervolino, TaTaTu rewards viewers for watching content including movies, TV shows, sports, and gaming — and adds rewards when their friends also watch. The first platform, without social media, will be released in three weeks; the complete version will debut Q1 2019. AMBI Media Group will be amongst the first content providers (Iervolino is AMBI Media’s co-founder and CEO). Additional partnerships will be announced soon. Continue reading TaTaTu: Blockchain-Based Entertainment and Social Platform

Payments Feature Could Make Instagram a Commerce Player

Instagram has quietly introduced a native payments feature that allows users to make purchases without having to leave the photo- and video-sharing app. Once the user registers a debit or credit card and creates a security PIN, native payments are possible through a select number of partners. Facebook-owned Instagram is testing the waters with the ability to book appointments and reservations via businesses such as salons or restaurants, but also envisions the ability for users to purchase movie tickets directly through the app in the future. Continue reading Payments Feature Could Make Instagram a Commerce Player

In Response to User Outcry, Snap Retreats on Chat Redesign

Snapchat fans have loudly complained about the company’s redesign of its app, with more than 1.25 million people signing a Change.org petition and Kylie Jenner tweeting that the changes were “sad.” Parent company Snap announced that it would redesign the redesign (at least part of it), in response to the complaints and slowed business. The company reported a 54 percent revenue increase to $231 million and a rise in daily users to 191 million, both below analyst expectations, causing stock to fall more than 15 percent. Continue reading In Response to User Outcry, Snap Retreats on Chat Redesign

Snap Introduces its Second, Enhanced Version of Spectacles

Snap’s first version of its Spectacles was not a big hit, and the company is trying again with its second version, stating its commitment to hardware. Snap began working on this second iteration when the first one launched. The form factor of the second version Specs is slightly different: no more yellow rings around the lenses and much thinner temples. The Specs, priced at $150, also come in new colors with two variations on mirrored lenses. But the big changes address all of the criticisms of the first Spectacles. Continue reading Snap Introduces its Second, Enhanced Version of Spectacles

Consumers Support the Regulation of Technology Companies

Facebook founder Mark Zuckerberg’s testimony in front of Congress made it clear that U.S. legislators are concerned about the power wielded by big technology companies, and believe that such companies may need to be reined in with regulations. Now, according to a survey from market research firm HarrisX, we learn that about 53 percent of Americans think the federal government should regulate big technology companies — even though only 31 percent believe the government is capable of doing so. Continue reading Consumers Support the Regulation of Technology Companies

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