Twitter Is Working on Snapchat-Like ‘News Camera’ Feature

As it continues to ramp up its profile as a media company and aims to better compete with popular social platforms such as Snapchat and Instagram, Twitter has been testing a visual sharing tool described in its code as the “News Camera.” While Twitter users can already share images and video, this enhanced camera tool would encourage them to do so more frequently. The feature is accessible via a swipe on the home screen and offers users the ability to add captions to photos, video and live broadcasts before such content goes to the timeline. Continue reading Twitter Is Working on Snapchat-Like ‘News Camera’ Feature

Snap Maintains User Numbers, Aims for Profitability in 2019

The number of Snapchat app users will remain the same this quarter, news that was a relief to investors and helped propel Snap shares up 22 percent, to $8.62 in after hours trading. Since it went public in March 2017, Snapchat has competed with Facebook’s Instagram, which adopted many Snapchat features. Snap also redesigned the app, to the dismay of some advertisers and users. In Q4, Snap, with 186 million daily active users, was on a par with the previous quarter, although down one million from the same period a year ago. Continue reading Snap Maintains User Numbers, Aims for Profitability in 2019

Twitter Releases Daily Active Users Total For the First Time

Twitter shared details regarding its total number of daily users for the first time, and it turns out the platform has more than 60 million fewer daily users than Snapchat, and significantly less users than Facebook’s messaging service WhatsApp. However, since Twitter currently has 126 million daily active users (DAU), that means about 39 percent of its monthly active users (MAU) are now using the app on a daily basis, which should prove to be an important metric to investors as it shows that Twitter is in fact growing. Continue reading Twitter Releases Daily Active Users Total For the First Time

Snapchat Considers Shift in Its Model With Permanent Snaps

Snap Inc. is reportedly mulling the introduction of longer lasting or permanent content to its popular Snapchat app, which has found a significant audience with a model based on disappearing photos and videos. Changing its most iconic feature would mark a major departure for Snap, but could lead to a much needed revenue source for the company if it doesn’t alienate its current users. Snapchat, which launched in 2011, is particularly popular with teens and millennials. Snap is also said to be considering an option that would allow for identifying users who create public posts. Continue reading Snapchat Considers Shift in Its Model With Permanent Snaps

Snapchat Intros Native Shopping With E-Commerce Channel

Snapchat’s Discover section now features a new channel called “Shop & Cop” that offers an e-commerce experience powered by Shopify. The new channel allows consumers to shop without having to leave the app. It is curated by Snapchat, but features Shopify merchants selling their products. Black Friday and Cyber Monday served as the launching pad for rolling out the feature while offering special bargains. Coco and Breezy, Gymshark, Kylie Cosmetics and Drake’s merchandise shop TourLife are among the 20 brands that have already signed on. Continue reading Snapchat Intros Native Shopping With E-Commerce Channel

Snap Plans to Debut Next-Gen Spectacles With Two Cameras

By the end of 2018, Snap plans to introduce its next version Spectacles glasses with two cameras, codenamed Newport and priced at $350. According to sources, Newport will feature an “all new design” with “premium” aluminum-based frame and cameras that can overlay AR lenses over video. The latter feature is part of company founder Evan Spiegel’s vision of everyday AR glasses. Newport’s price is more than double the cost of the first Snap Spectacles, which debuted in 2016. Snap plans to make about 24,000 pairs. Continue reading Snap Plans to Debut Next-Gen Spectacles With Two Cameras

Snapchat Shows to Introduce 25 New Series From the U.K.

Snapchat currently touts 5 million users in the United Kingdom who watch Shows on the social platform that are produced by its U.S. publishing partners. As part of its efforts to better compete with popular services such as Google’s YouTube and Instagram’s IGTV for the growing number of online and mobile video fans, Snap Inc. is adding 25 new series from 17 U.K. content producers. The content will largely target millennials. The move highlights Snap’s strategy of leveraging more TV-style content to grow engagement in specific markets and increase revenue. Continue reading Snapchat Shows to Introduce 25 New Series From the U.K.

Patreon, Reddit Linkage Aims to Bring Artists Closer to Fans

Patreon, the membership platform for independent creators, just revealed that it is integrating with Reddit, with the aim of bringing its artists closer to its fan base. Patreon boasts 100,000 creators and two million patrons (i.e., subscribers), many of whom already have a presence on Reddit. On Reddit, many fans have created subreddits to discuss the work of Patreon creators, such as podcast Chapo Trap House. This new relationship adds to other ways Patreon has helped creators earn revenue from their fans. Continue reading Patreon, Reddit Linkage Aims to Bring Artists Closer to Fans

Pro Sports Teams Offer Immersive, Interactive Experiences

Professional sports are often the first to embrace new technology because their fans demand the best experiences available. That’s why the professional sports arena is now integrating immersive technologies including augmented reality, virtual reality and the Internet of Things. The Sacramento Kings use Reddit, Facebook Live, video streaming, virtual reality and bitcoin to immerse their fans in an interactive world. Meanwhile, Los Angeles Clippers chief executive Steve Ballmer is launching CourtVision to offer more interactivity for fans. Continue reading Pro Sports Teams Offer Immersive, Interactive Experiences

Snap Is Latest Social Company to Plan Original Video Push

To better compete with social platforms such as Facebook and Instagram, Snap Inc. is launching a scripted video initiative called Snap Originals. Teaming with media titans such as Viacom and NBCUniversal to produce original content and syndicate existing shows, Snap aims to ramp up its serialized offerings as Instagram readies its IGTV hub for mobile video. Snap has already been experimenting in this space through partnerships with networks including E!, NBC and ESPN to produce content for its Discover section.

Continue reading Snap Is Latest Social Company to Plan Original Video Push

Mobile Video Service ‘Quibi’ Is Scheduled to Launch in 2019

At Vanity Fair’s New Establishment Summit, Jeffrey Katzenberg and Meg Whitman revealed that the name of their new mobile video startup will be Quibi (short for “quick bites”). The subscription service, originally known as NewTV, is scheduled to launch next year. Producer Jason Blum and filmmakers including Sam Raimi, Guillermo del Toro and Antoine Fuqua are among those slated to create content for the new venture. “These people are so excited about doing something new. They want to be the pioneers. They want to be able to show the path in doing this,” said Katzenberg. “We are going to do be able to do extraordinary storytelling.” Continue reading Mobile Video Service ‘Quibi’ Is Scheduled to Launch in 2019

Demise of Google+ Points to Facebook’s Social Dominance

Google is shutting down its Google+ social network in the wake of revelation that a software bug exposed the data of up to 500,000 Google+ users since 2015. The company also debuted tools that give users more control over the data they share with Google-connected apps and services. The demise of Google+ is in stark contrast to its 2011 launch, when it represented an “exclusive club” that required a private invitation to enter. In following years, Google discovered running a social network is trickier than it appears to be. Continue reading Demise of Google+ Points to Facebook’s Social Dominance

Snap Chief Exec Outlines a New Plan for Profitability, Growth

In a 15-page letter on September 26, Snap chief executive Evan Spiegel told employees his plan to achieve full-year profitability in 2019 and refocus the company around new strategies. He admitted that the company’s redesign created many problems and “lost the core of what made Snapchat the fastest way to communicate.” That widely criticized redesign led to Snapchat’s first-ever decline in daily active users last quarter. Spiegel now wants the company to focus on adults, not teens, and messaging, not stories. Continue reading Snap Chief Exec Outlines a New Plan for Profitability, Growth

Gen Y and Gen Z Are Increasing Their Time on Social Apps

According to a recent survey by social video marketing agency VidMob, younger Internet users in the U.S. — especially those in the Gen Z demo (ages 16-24) — are spending more time on social apps. The study found that 59 percent of Gen Z turn to YouTube more than they did last year, 56 percent spend more time using Snapchat, and 55 percent have increased their time on Instagram. Meanwhile, millennials are also increasing their time on social apps; about 50 percent use Instagram more, 46 percent have increased YouTube viewing, and 40 percent are on Snapchat more than they were in 2017. Continue reading Gen Y and Gen Z Are Increasing Their Time on Social Apps

Our Stories: Snapchat Turns to Publishers to Boost Revenue

In an effort to grow its stalled user base and generate more revenue, Snap Inc. announced it will encourage 20 publishing partners such as CNN, Cosmopolitan, NBC News and Viacom to create curated collections of user posts called Our Stories. Each collection of snaps will center on a specific event and will be made available via Snapchat’s Discover section. Snap has been generating revenue through ad sales by curating Our Stories for events such as concerts, awards shows and sports. While these have been curated by Snapchat employees, Snap is now asking media companies to build the collections. Continue reading Our Stories: Snapchat Turns to Publishers to Boost Revenue

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