Nielsen to Roll Out Mobile Ratings This Fall, Slowly at First

Prompted by TV and advertising clients, Nielsen plans to launch its mobile ratings this fall. However, the company says that factoring mobile phones and tablets into TV measurement will roll out slowly based on relatively low adoption and the common practice of time-shifting. According to Nielsen, live TV viewing has remained constant over the last three years, while time-shifting has increased 30 percent — something to consider since most mobile viewing takes place outside of the same-day ratings window. Continue reading Nielsen to Roll Out Mobile Ratings This Fall, Slowly at First

Google Develops Low-Cost Smartphones for Developing World

Google engineers have been hard at work designing cost-conscious hardware for other companies to manufacture. This fall, Google will release a sub-$100 smartphone in India, to be followed by other countries with emerging economies. The Android One device is created by the Indian manufacturer MicroMax, and is meant to serve those who currently lack Internet access. Karbonn and Spice, two other Indian manufacturers, plan to release similar Android One devices this fall.  Continue reading Google Develops Low-Cost Smartphones for Developing World

Google’s Project Loon Advances, Balloons Are 10 Times Better

Google hopes to provide Internet access to unserved areas of the world using high-altitude balloons. When the company announced Project Loon a year ago many people were skeptical. Since then, Google announced that it has been able to extend balloon flight times and add mobile connectivity to the service. Recently, Loon has been providing as much as 22MB per second to a ground antenna and 5MB per second to a handset, success that suggests there will be ways to monetize the technology. Continue reading Google’s Project Loon Advances, Balloons Are 10 Times Better

Startup Introduces Chip to Bring Holograms to Smartphones

For the past nine years, Ostendo Technologies has been developing miniature projectors. The Carlsbad, California-based startup is particularly interested in projecting glasses-free 3D images for smartphones. Ostendo’s projectors are about the size of a Tic Tac, and are powered by a computer chip estimated to cost about $30. The startup expects the first 2D projectors to be sold to consumers in the summer of 2015, with the 3D projectors following in the second half of 2015. Continue reading Startup Introduces Chip to Bring Holograms to Smartphones

Facebook Acquires Fitness App, Could Develop Wearable Tech

Facebook recently purchased ProtoGeo Oy, the maker of a fitness-tracking smartphone app called Moves. The app, which already has been downloaded more than 4 four million times on iPhone and Android, uses data from the phone’s accelerometer to automatically record the user’s walking, cycling, and running activity, and displays statistics on distance and calories burned. The acquisition could be Facebook’s first step into eventually developing wearable smartwatches. Continue reading Facebook Acquires Fitness App, Could Develop Wearable Tech

White Paper Suggests Alternatives to the Fading Web Cookie

As more people now browse the Internet on multiple devices, Web cookies are becoming less reliable and are on their way to being phased out. The question of what will replace the technology points to companies like Google and Apple, which will likely have greater control over the technologies behind online tracking. A white paper by the Interactive Advertising Bureau puts forward possible solutions, such as device manufacturers providing data about their customers’ habits to marketers. Continue reading White Paper Suggests Alternatives to the Fading Web Cookie

Viacom to Launch Personalized, Interactive Kids’ TV Channel

Viacom is planning to launch My Nickelodeon Junior, an interactive children’s TV channel, to Verizon FiOS customers in the upcoming months. The channel uses elements of streaming services such as Pandora and Netflix, and allows parents to program the channel according to their personal taste, while accessing hundreds of old episodes of kids’ shows like “Dora the Explorer.” The channel will appear on the TV menu next to the main Nick Jr. channel.  Continue reading Viacom to Launch Personalized, Interactive Kids’ TV Channel

Will Most Customers Pay for Apps That Protect Their Privacy?

In the past seven years since the iPhone was introduced, consumers have enjoyed free apps in exchange for their data being sold to marketers. However, a new study shows that the average consumer would rather pay a small price for their apps to keep their personal information private. A study by economists at the University of Colorado found that consumers were willing to spend a little more on apps to protect their personal data, and this amount is determined on the amount of data at stake.  Continue reading Will Most Customers Pay for Apps That Protect Their Privacy?

Will Sony’s Cloud-Based Gaming Have an Impact on Consoles?

Sony announced at CES this week details on its cloud gaming service, which will be coming this summer. Along with the cloud TV service it will also be offering up, Sony intends to connect all its devices and technology to allow them to be more portable, interchangeable and social. Its newest video game console PS4 is selling strong, but its move toward cloud-based services may mean dedicated consoles will one day no longer be necessary. Continue reading Will Sony’s Cloud-Based Gaming Have an Impact on Consoles?

Innovid and Cisco Team Up to Deliver Ads to Second Screens

Innovid, a Sequoia-backed video ad company, announced that it is working with Cisco to bring advertisements to smartphones and tablets based on TV shows that viewers are watching during a specific moment. Cisco is able to do this by working with cable companies to analyze a TV show’s content, and pull keywords from that content, and show ads in the providers’ apps that are relevant to those keywords. While no cable partnerships have been announced, the companies are showing the tech at CES. Continue reading Innovid and Cisco Team Up to Deliver Ads to Second Screens

New Sensor Technologies Have Untapped Potential in Retail

Embedded sensor technology has proven to be useful in a number of markets, but some are saying it can revolutionize the retail experience for both companies and consumers if used to its full potential. Though online retail is booming in popularity, many transactions still take place inside physical stores, often with the aid of a mobile device. By linking up those factors, shoppers’ experiences will be more productive, and companies will benefit with greater profits. Continue reading New Sensor Technologies Have Untapped Potential in Retail

Is Ink-Jet Printing the Solution for Next-Gen OLED Displays?

Organic light-emitting diode (OLED) displays may soon replace LCD displays if the manufacturing kinks can be worked out. These energy-efficient, flexible, vibrant displays can now be produced more easily and economically on giant ink-jet printers. Though mass production still faces challenges, equipment maker Kateeva says it has a solution that curbs the amount of wasted material and unwanted defect-causing particles that are common to the traditional vacuum chamber approach. Continue reading Is Ink-Jet Printing the Solution for Next-Gen OLED Displays?

Google Uses Location Tracking to Target Customers On-the-Go

Google is beta-testing a program that tracks consumers wherever they go using location data on their smartphones. It is the company’s answer to advertisers’ question: “How do we reach consumers who are on-the-go?” The program uses Android and iOS technology to track consumers’ locations and looks at their recent Google searches. Participating advertisers whose brick-and-mortar stores are nearby can pay to appear first in those listings. Continue reading Google Uses Location Tracking to Target Customers On-the-Go

Microsoft Expands TV Efforts, Sees Xbox One as Media Portal

Microsoft is expanding its TV programming in order to market the Xbox One as a portal for games, music and video content. Microsoft hopes its new console will merge television viewing and video game playing. Additionally, the company is producing a live action “Halo” show that will involve director Steven Spielberg and a concept development team in the Los Angeles area. This show is just one of many ideas currently being developed by Microsoft. Continue reading Microsoft Expands TV Efforts, Sees Xbox One as Media Portal

Expect Labs Software Understands Phone Conversations

Mobile carrier Telefónica is testing technology from Expect Labs that listens in on phone calls. The new type of artificial intelligence provides suggestions based on key terms in a phone conversation, by converting the conversation to text and offering instant relevant information. New investments in the San Francisco startup have been made by Telefónica, Samsung and Intel. Google Ventures invested in Expect Labs back in October. Continue reading Expect Labs Software Understands Phone Conversations

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