Facebook Reaches New Milestone of 2 Billion Monthly Users

Social media giant Facebook announced it now has 2 billion monthly active users. The new milestone comes five years after reaching 1 billion users, and 13 years after Mark Zuckerberg first launched the platform. According to TechCrunch, Facebook leads social apps based on number of logged-in users, “above YouTube’s 1.5 billion, WeChat’s 889 million, Twitter’s 328 million and Snapchat’s estimated 255 million.” Facebook’s WhatsApp and Messenger each have 1.2 billion users, while its Instagram photo-sharing app recently exceeded 700 million. Continue reading Facebook Reaches New Milestone of 2 Billion Monthly Users

Google Home Is More Likely to Answer Correctly Than Alexa

A study conducted by New York digital ad agency 360i revealed that Google Home is six times likelier than Amazon Alexa to answer user requests correctly. However, consumers are much more likely to purchase the Amazon product than Google’s. Amazon currently dominates with 70 percent of the voice-controlled speaker market, says eMarketer. Amazon released its new Echo Show with interactive touchscreen this week, and according to one reviewer, it’s not much different from Android or Apple voice assistants. Continue reading Google Home Is More Likely to Answer Correctly Than Alexa

Mobile Commerce to Push App Economy Over $6T by 2021

According to a new report from App Annie, the app economy will be worth $6.3 trillion in five years, up from $1.3 trillion in 2016. The average consumer is not downloading more apps, but is spending more time and money in apps. The measurement firm predicts the number of worldwide app users will nearly double to 6.3 billion in 2021, and the time those individuals use apps will more than double. Ninety percent of last year’s total app economy was represented by the purchase of goods and services through mobile apps, a figure App Annie expects will increase to 95 percent by 2021. Continue reading Mobile Commerce to Push App Economy Over $6T by 2021

Snap Map Location Sharing Aims to Bring Friends Together

With its new Snap Map feature, now available on iOS and Android, Snapchat encourages friends to get together in real life instead of just digitally. Snap Map shares your current location via a map that updates when Snapchat is opened. The tech is based on Snap’s acquisition of social map app Zenly. Users can select specific friends for location sharing or disappear from the map via Ghost Mode. Tapping a friend’s “BitMoji avatar opens their Story to show what they’re up to, or lets you message them directly to make meetup plans,” explains TechCrunch. “Snap Map also gives users an alternative way to discover Story content beyond the well-worn Stories feed.” Continue reading Snap Map Location Sharing Aims to Bring Friends Together

Snap, Time Warner Ink $100 Million Deal For Original Shows

Snap Inc. has inked a $100 million deal with Time Warner’s Turner cable channels and Warner Bros. studios for up to 10 original shows a year for the platform. The big studios and traditional TV companies see Snapchat as a way to reach its younger demographic, which is much less likely to subscribe to their premium channels. For example, HBO now has a path to creating content for Snapchat, and scripted drama and comedy are among the genres considered for distribution via the deal. Snap’s shows typically run three to five minutes. Continue reading Snap, Time Warner Ink $100 Million Deal For Original Shows

YouTube Intros Heatmaps, Production Tips for VR, 360 Video

YouTube creators who want to see specifically where people are looking in their 360-degree and VR videos are in luck. The company is introducing a new analytics tool that does just that, via heatmaps, available for any such videos that exceed 1,000 views. YouTube is also sharing tips on 360-degree videos aimed to help video producers. Making these videos is particularly challenging since viewers can watch in a variety of ways, including via a VR headset, the YouTube smartphone app or desktop web browsers, where they can rotate the video. Continue reading YouTube Intros Heatmaps, Production Tips for VR, 360 Video

Verizon Merges Yahoo, AOL Into Oath, With 1.3 Billion Users

Verizon completed its $4.48 billion purchase of Yahoo’s Internet business, which it will combine with Internet pioneer AOL. The two merged companies form Oath, a new division led by AOL chief executive Tim Armstrong that will serve about 1.3 billion monthly users. Verizon executive Marni Walden says the strategy is to place the same content in multiple locales to reach the biggest audience possible. “There is a tremendous opportunity to increase viewership of some of these brands,” she said.  Continue reading Verizon Merges Yahoo, AOL Into Oath, With 1.3 Billion Users

Video Will Comprise 82 Percent of All Internet Traffic by 2021

Cisco predicts that online video will be responsible for 82 percent of all consumer IP traffic in 2021, with live video expected to see the fastest rate of growth over the next four years. By comparison, video accounted for 73 percent of Internet traffic last year. Demand is coming from a range of video, including on-demand content from services such as Netflix, webcam viewing and IP VOD. Not surprisingly, Cisco forecasts the amount of bandwidth will grow as more online video is consumed and an increasing number of higher-quality videos are watched. Continue reading Video Will Comprise 82 Percent of All Internet Traffic by 2021

Facebook Offers Tips for Effective Video Ads in a Mobile Era

In a blog post this week, Facebook VP of core ads Mark Rabkin discusses “Video Advertising in the Mobile Age” and includes some interesting trends in television and social media consumption. While TV remains a powerful medium, people commonly turn to mobile feeds, apps, websites and texting when television no longer holds their attention. Facebook conducted a small study of TV viewers who watched the season premiere of a popular show last fall and found, not surprisingly, that use of Facebook increased during commercial breaks. The post shares tips for creating more effective ads for this audience. Continue reading Facebook Offers Tips for Effective Video Ads in a Mobile Era

Apple Debuts ARKit AR Tool for App Developers at WWDC

This week at WWDC, Apple unveiled its ARKit augmented reality platform that enables app developers to use detailed camera and sensor data to map digital objects in 3D space, more immersive than previous 2D camera overlays. With ARKit, Apple can begin to compete with Google, which currently dominates phone-based AR. The move may also signal that Apple will build AR glasses. Many industry sources believe that Apple plans to integrate augmented reality features into its 10th anniversary iPhone and wants to develop a global AR platform. Continue reading Apple Debuts ARKit AR Tool for App Developers at WWDC

PwC Forecast Points to Growth in Gaming, VR and eSports

Consulting firm PwC predicts a 6.3 percent compound annual growth rate for console video games over the next five years in the U.S., with revenue increasing from $21 billion in 2016 to $28.5 billion in 2021. “That doesn’t include PC games microtransaction revenue, which is expected to grow from $3 billion in 2016 to $4.2 billion in 2021,” reports VentureBeat. PwC also predicts social and casual games will surpass console games this year. Meanwhile, the PwC forecast points to significantly faster growth rates for virtual reality and eSports in the U.S. Continue reading PwC Forecast Points to Growth in Gaming, VR and eSports

IBM Aims to Power IoT, AI, VR With New 5-Nanometer Chip

IBM Research, GlobalFoundries and Samsung partnered to create transistors for a 5-nanometer semiconductor chip, expected to enable chips with 30 billion transistors. Researchers say the technical achievement should enable the $330 billion chip industry to keep up with Moore’s Law, the 1965 statement by Intel chairman emeritus Gordon Moore that the number of transistors per square inch on integrated circuits would double about every two years. Three years ago, IBM vowed to invest $3 billion over five years in chip R&D. Continue reading IBM Aims to Power IoT, AI, VR With New 5-Nanometer Chip

WWDC: Apple Unveils Product Updates and New HomePod

Apple’s annual Worldwide Developers Conference kicked off yesterday in San Jose, California. During his keynote, CEO Tim Cook noted that 5,300 developers from 75 countries were attending this year’s conference. Among the more noteworthy announcements, Apple shared information regarding its High Sierra macOS update; iOS 11 with improved Siri (including language translation), iMessage features, and Core ML to make machine learning easier; a new 10.5-inch iPad Pro (starting at $649, available next week); a beefed-up iMac Pro; a completely redesigned App Store; and an Echo-like smart speaker called HomePod (shipping in December for $349). Continue reading WWDC: Apple Unveils Product Updates and New HomePod

China’s Tencent Invests in Feature Films, U.S. Tech Startups

Tencent, parent company of China’s biggest social network WeChat and, by revenue, the biggest global online game business, is also an entertainment titan, with China’s biggest online businesses in music, literature, comics and animation. Tencent Pictures, which invested in last weekend’s smash hit “Wonder Woman,” and “Kong: Skull Island,” is key to Tencent’s effort to become a global player in feature filmmaking. The company is also investing heavily in Silicon Valley projects so as not to miss out on the next big thing. Continue reading China’s Tencent Invests in Feature Films, U.S. Tech Startups

Plex Includes Live TV, Nvidia Shield Aims to Be Best Partner

Plex just announced that it is allowing users to not simply record TV programs, but watch live TV from broadcast stations. Originally launched as a company that allowed users to organize their media, Plex introduced its DVR feature last fall, initially requiring a digital antenna and HDHomeRun digital tuner. The company also now supports digital tuners from other vendors, such as those from Hauppauge and AVerMedia, among others. Nvidia’s Shield software also now supports Plex’s DVR and Live TV capabilities. Continue reading Plex Includes Live TV, Nvidia Shield Aims to Be Best Partner

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