YouTube Debuts Cost Effective Ad Option: TrueView for Reach

For a more cost-effective way to reach viewers, YouTube introduced a skippable option for ads called TrueView for Reach, priced on a cost-per-thousand impressions (CPM) basis. With the company’s standard TrueView ads — which Google recommends to be at least 12-seconds long — advertisers pay only if a viewer watches to the end or clicks on an element in the in-stream content. The new format works ideally with 10- to 15-second spots, and YouTube touts TrueView for Reach as helping advertisers reach a “broad set of customers” and achieve 95 percent viewability rates. Continue reading YouTube Debuts Cost Effective Ad Option: TrueView for Reach

Sony Showcases Interactive Hologram Experiences at SXSW

The South by Southwest (SXSW) technology, media and culture conference is taking place in Austin, Texas this week. From March 10-13, Sony invited guests to its WOW Studio, an interactive exhibit blending art and technology that featured displays and prototypes involving spatial audio, AI and robotics, tabletop projection, VR gaming, and more. Sony created interactive augmented reality without the fuss (or added cost) of goggles, glasses or other headgear, and SXSW attendees had the opportunity to participate in immersive hologram experiences.

Continue reading Sony Showcases Interactive Hologram Experiences at SXSW

Google Clips Camera Relies on AI to Capture Familiar Faces

The marriage of cameras and artificial intelligence opens the doors to all kinds of interesting capabilities. For now, however, Google is introducing its Clips wireless smart camera with the pitch that AI will enable it to take better pictures than a dumb camera. While the $249 Clips uses machine learning to automatically capture short clips (motion photos without audio) of people and pets, Apple’s latest iPhone relies on face recognition to unlock, and now startup Lighthouse AI plans to add intelligence to a security camera to analyze the results. Continue reading Google Clips Camera Relies on AI to Capture Familiar Faces

Apple Plans Fall Release of Biggest Ever iPhone, X Upgrade

Apple will debut three new iPhones: the first, the largest the company has ever released, has gotten the most buzz because of its phablet form factor, which offers multitasking. The second is an upgraded phone the same size as the iPhone X, and the third is a less expensive model of the iPhone X. The latter appears to be a response to the fact that the iPhone X hasn’t sold as well as the company anticipated. Apple is expected to announce the new smartphone line-up this fall. However, sources say that, “plans could still change.” Continue reading Apple Plans Fall Release of Biggest Ever iPhone, X Upgrade

CBS Brings Sports News and Analysis to Connected Devices

CBS launched its streaming CBS Sports HQ network this week, designed to complement programming from CBS Sports. The free, 24-hour streaming network will feature live reporting, news, previews, highlights and analysis. The offering — a collaborative effort between CBS Sports and CBS Interactive — is available on Amazon Fire TV, Apple TV and Roku, in addition to the CBS Sports app (iOS and Android), news streaming network CBSN and the CBS All Access subscription service. Later this spring, ESPN is expected to launch its standalone streaming service, ESPN Plus. Continue reading CBS Brings Sports News and Analysis to Connected Devices

Gartner: Global Smartphone Shipments Decline for First Time

According to Gartner’s Q4 sales report, the global smartphone market saw a dip in shipments for the first time. The world’s top vendors (besides Huawei and Xiaomi) experienced declines. Overall, there was a 5.6 percent slide compared to the previous year, representing 24.29 million fewer phones. Gartner research director Anshul Gupta cites “a lack of quality ‘ultra-low-cost’ smartphones and users preferring to buy quality feature phones.” Additionally, “replacement smartphone users are choosing quality models and keeping them longer, lengthening the replacement cycle of smartphones.” Continue reading Gartner: Global Smartphone Shipments Decline for First Time

Symantec Publishes Global Security Findings in Latest Report

Today’s consumers are “overconfident in their security prowess,” which has resulted in a record year for cyberattacks, according to the “2017 Norton Cyber Security Insights Report.” The Symantec report found that 978 million people across 20 countries were impacted last year by cybercrime, and 44 percent of consumers were affected in the last 12 months. “As a result,” notes the report, “consumers who were victims of cybercrime globally lost $172 billion — an average of $142 per victim — and nearly 24 hours globally (or almost three full work days) dealing with the aftermath.” Continue reading Symantec Publishes Global Security Findings in Latest Report

Magic Leap, NBA and Turner Sports Partner for Future AR App

AR startup Magic Leap has partnered with the NBA and its broadcast partner Turner Sports to allow some users to watch some NBA content with the Magic Leap headset, once it is released. People wearing the headset will see multiple screens overlaid on the real world; they will be able to “pin” those screens to a wall or watch them as they walk around. Initially, live NBA games will not be available. As Magic Leap readies its headsets for sale, its chief executive says the cheapest will be the price of a high-end smartphone. Continue reading Magic Leap, NBA and Turner Sports Partner for Future AR App

Apple Works On Software Bugs, Google Adds Notch to Android

For the next two years, Apple will focus on updates rather than new features to its iPhone and iPad operating system, say sources. Although software will be updated annually, Apple senior vice president of software engineering Craig Federighi and his team will be able to hold off adding features that aren’t honed to perfection, rather than race to fulfill an annual update. Apple has received user complaints for buggy features. Google is also updating its Android software, aping Apple’s “notch” at the top of the iPhone X. Continue reading Apple Works On Software Bugs, Google Adds Notch to Android

Apple Includes New Business Chat Feature in Next iOS Update

Apple is preparing for a major iPhone operating system update, iOS 11.3, and it will include some important new features. Chief among those is Business Chat, which lets users communicate directly with businesses via the iMessage app. At launch, Business Chat will allow communications with a select group of companies including Wells Fargo, Lowe’s, Hilton and Discover. Also new with iOS 11.3 is version 1.5 of the company’s virtual reality developers’ kit ARKit, four Animoji, and new features that display battery health. Continue reading Apple Includes New Business Chat Feature in Next iOS Update

CES: Ujet Unveils Energy-Efficient Scooter With Smart Battery

Ujet rolled out its first energy-efficient, lightweight, portable, electric smart scooter at CES. Priced at $8,900 or $9,900, depending on which smart battery is selected, the Ujet weighs less than 100 pounds due to the frame’s alloy and carbon composite materials, and tires constructed of single-wall carbon nanotubes. Easily chargeable via a standard outlet (no charging station required), the scooter can be controlled remotely by an Android or iOS app that provides access to customer support, performance monitoring, ignition system, locks, directions, location, even the ability to disable the Ujet in the case of a theft. Continue reading CES: Ujet Unveils Energy-Efficient Scooter With Smart Battery

Snapchat Debuts 30 Original Shows but Metrics Still a Mystery

In the wake of Instagram copying one of its most popular features, Stories, Snapchat pivoted to original video content, believing it crucial to the company’s long-term success. To produce this content, Snapchat turned to numerous television networks, including A+E Networks, Discovery, ESPN, NBCUniversal and Turner (owner of CNN, TBS and TNT). NBCUniversal, which invested $500 million in Snap’s IPO, is particularly bullish on Snapchat Shows. But Snapchat doesn’t reveal metrics, raising questions about the success of Shows. Continue reading Snapchat Debuts 30 Original Shows but Metrics Still a Mystery

Philo Streaming TV Service Offers Cable Bundle Minus Sports

Philo, the latest streaming TV service to hit the market, has eliminated sports from its line-up of three-dozen cable TV networks. The service will deliver programming to the user’s phone, laptop or connected TV. Because of the lack of sports, the base package will cost $16 per month, compared with YouTube TV’s $35 per month subscription or Hulu’s $40 per month fee. Participating cable networks include A&E, Scripps, Discovery, AMC and Viacom. Venture capital companies have invested $25 million in the new service. Continue reading Philo Streaming TV Service Offers Cable Bundle Minus Sports

Amazon Imagines Alexa Will Soon Replace Your Smartphone

Amazon is aiming for a future in which its digital assistant Alexa replaces the smartphone. The future Alexa will evolve from speakers to touchscreens and a new, simpler kind of computing based on voice commands rather than apps. The rationale is that the smartphone has become ever-more complicated, with dozens of apps that distract the user. Developers also have an interest in moving off the smartphone, which has also been shown to have negative health effects. Rather than a distraction, Alexa offers specific interactions. Continue reading Amazon Imagines Alexa Will Soon Replace Your Smartphone

Apple Planning AR Headset by 2020 and New ARKit by 2018

As early as 2020, Apple plans to ship an augmented reality headset that will have its own display and rely on a new chip and operating system, say knowledgeable sources. Apple chief executive Tim Cook considers AR to have the potential to be as revolutionary as the smartphone. By working on an AR solution, Apple joins Google, which is working on a business-oriented version of its previously launched Google Glass. Startup Meta is another company that has developed an AR headset, for use in education and medicine. Continue reading Apple Planning AR Headset by 2020 and New ARKit by 2018

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