Adobe issued a workflow guide for content creators producing short-form video for the new Quibi app for mobile devices. The guide offers a step-by-step process via its Premiere Pro production platform, outlining technical specs for deliverables and use of the machine-learning-powered Auto Reframe feature to streamline creation of both horizontal and vertical versions. Quibi co-founder Jeffrey Katzenberg also stated that, in May, some Quibi users will be able to cast the service from phones to their TVs. Continue reading Adobe Publishes Workflow Guide for Quibi Content Creators

IAC-owned video platform Vimeo, which largely serves small businesses and individual creators, has acquired short-form video specialist Magisto for $200 million. The deal, Vimeo’s fifth in the field, is expected to help the platform grow its presence in social video, and will move Magisto’s employees based in Israel and California to Vimeo’s office in New York. “Magisto’s proprietary technology enables cutting edge mobile apps and AI-powered editing tools which, combined with Vimeo’s scale and unmatched creator community, will empower more people to tell compelling stories through video,” said Vimeo CEO Anjali Sud. Continue reading Vimeo Acquires Magisto, Makes Move Toward Social Video

ABC relaunched its streaming service yesterday to attract cord cutters with an increased number of TV shows and a collection of new digital originals. The network is introducing seven digital short-form series that focus on comedy and lifestyle, with more than 40 digital programs in development. The content is available via the free, ad-supported app and online at ABC.go.com. The app is debuting a redesigned user interface for iOS devices and Apple TV boxes. In addition, pay TV subscribers will have access to exclusive content and, in select markets, the ability to view live television. Continue reading ABC Targets Cord Cutters with Expanded Streaming Offerings

The Television Academy has added Emmy Award categories for short-form variety, nonfiction/reality and animation series as well as new actor and actress awards. The move reflects recognition of the growing popularity of original content produced primarily for online video services. Contenders on the 2016 ballot include digital series such as Maker Studios’ “Epic Rap Battles of History;” “Scare PewDiePie,” available on YouTube Red; AwesomenessTV’s “Guidance;” and New Form Digital’s “Oscar’s Hotel for Fantastical Creatures,” produced with Jim Henson’s Creature Workshop and available on Vimeo. Continue reading Emmy Awards to Debut New Short-Form Categories This Year

MTV and GE are among the brands that have turned to 23-year old Jerome Jarre and his popular Vine videos and Snapchat messages that reach millions (his Vine account alone touts 7.2 million followers). Brands pay up to $25,000 for his Vines and $35,000 for a single Snapchat message. Jarre’s marketing firm, GrapeStory is helping to shape the contagious appeal of short form media. And his star status is going mainstream. Celebrities such as Robert De Niro, Ashton Kutcher and Aaron Paul have appeared in his Vines. Continue reading Short Form: Brands Enlist Jerome Jarre for Social Advertising

GoPro has become a leader in small, rugged, low-cost video cameras especially useful for extreme sports, documentaries and reality TV. User-generated content recorded on GoPro cameras has exploded on YouTube and other sites. Millions of professional and amateur users have posted videos online, often proudly labeling content with the term “GoPro,” which has become synonymous with action footage. Now GoPro has plans to become a media company. Continue reading GoPro Looks Beyond Action Cam to Establishing Media Brand

The Airbnb travel accommodations website teamed with ad agency Mullen San Francisco to launch a new experiment in Vine marketing this past week. The “Hollywood & Vines” campaign will result in a short film composed of six-second Vine videos submitted by consumers. Shooting days ran August 22-25, with assigned shots posted hourly. “If your Vine is selected it will be featured on the Sundance Channel and you’ll receive a $100 Airbnb coupon,” explains the campaign’s site. Continue reading Vine Marketing: Airbnb Launches Video Crowdsourcing Campaign