TikTok Tests Feature Designed to Streamline In-App Shopping

In its continuing effort to expand in-app shopping activity, TikTok is testing an option to allow users to automatically identify products in their uploads — a march toward making all objects shoppable. The test lets select users toggle to “Identify Similar Objects” within a video. When activated, the AI-powered ISO highlights matching products that can be purchased in-app. TikTok has been exploring the feature for deployment in the United States this past year. TikTok parent ByteDance has for some time been using the in-stream shopping feature in the platform’s Chinese sister platform, Douyin. Continue reading TikTok Tests Feature Designed to Streamline In-App Shopping

Disney Announces Gaming and Sports Part of Growth Strategy

The Walt Disney Company announced revenue of $23.5 billion for the quarter ending December 31, essentially consistent year-over-year, while net income was up 49 percent to $1.91 billion year-over-year. CEO Bob Iger amplified plans to bring the company “to a period of sustained growth.” Following news that ESPN plans to partner on a new sports streaming platform, Iger disclosed a $1.5 billion investment in “Fortnite” creator Epic Games that will see the companies “collaborate on an all-new games and entertainment universe.” He also revealed Disney+ will exclusively stream Taylor Swift’s “The Eras Tour” concert film. Continue reading Disney Announces Gaming and Sports Part of Growth Strategy

Growth in Ad Sales, AWS Drive Amazon Profit Up 200 Percent

Amazon’s net sales for Q4 were $170 billion, a 14 percent increase year-over-year. For the full year 2023, net sales were up by 12 percent to $574.8 billion. “This Q4 was a record-breaking holiday shopping season and closed out a robust 2023 for Amazon,” CEO Andy Jassy said in the recent earnings release. The results included October Prime Day and holiday season shopping. Outstanding Q4 performers included ad sales, up 27 percent to $14 billion, and Amazon Web Services, which brought in $24.2 billion, growing 13 percent.”What we’re most pleased with is the continued invention and customer experience improvements across our businesses,” Jassy added. Continue reading Growth in Ad Sales, AWS Drive Amazon Profit Up 200 Percent

TikTok Tests a Feature That Tags Videos with Shopping Details

TikTok is testing a feature designed to make all posts shoppable as it goes all-in on creating what the company hopes will be a multi-billion-dollar U.S. e-commerce business. The new technology uses machine learning to identify objects in a video then prompts viewers to “find similar items on TikTok Shop” using links and in-app search. The ByteDance-owned social platform is also reportedly planning to launch multiple live-streaming studios in cities including Los Angeles where creators can go to stream shopping-themed content. The facilities are expected to be able to host multiple studios servicing dozens of creators per day. Continue reading TikTok Tests a Feature That Tags Videos with Shopping Details

CES: Microsoft Rolling Out a Copilot Hotkey for Windows PCs

Microsoft is introducing a dedicated AI Copilot hotkey on Windows 11 laptops and PCs. The move, announced at CES 2024, heralds “the year of the AI PC,” according to Microsoft Executive VP and Consumer CMO Yusuf Mehdi, who said the keyboard enhancement will “not only simplify people’s computing experience but also amplify it.” The addition of the Copilot key is the first big change to the Windows PC keyboard since the four-paned Windows key was introduced in 1994. When pressed, the new key will open Copilot for seamless engagement with artificial intelligence. Continue reading CES: Microsoft Rolling Out a Copilot Hotkey for Windows PCs

CES: Walmart Introduces AI Reorders and ‘Shop with Friends’

In a CES 2024 keynote address, Walmart President and CEO Doug McMillon and other key execs from the company offered a look at how the retail giant is putting technologies like drones and augmented reality (AR) as well as generative AI and other artificial intelligence tools to improve the customer shopping experience. Walmart unveiled new products, including a pair of AI-powered platforms for managing search for replenishment of products. In addition, a new AR social commerce platform, now in beta, called “Shop with Friends” was also highlighted. Continue reading CES: Walmart Introduces AI Reorders and ‘Shop with Friends’

FedEx Launching a New Turn-Key B2B E-Commerce Solution

FedEx is launching a single platform e-commerce solution called fdx that offers end-to-end e-commerce solutions for any size business. “FedEx is transforming into a digitally-led business powered by our extensive physical transportation network, leveraging our scale and insights from moving 15 million packages per day,” FedEx President and CEO Raj Subramaniam said, announcing the unit from the National Retail Federation’s Big Show in Manhattan. “Through fdx, we will enhance our longstanding relationships with merchants of all sizes to help them optimize and grow their businesses through digital intelligence.” Continue reading FedEx Launching a New Turn-Key B2B E-Commerce Solution

CES: Circana Foresees an Increase in Tech Spending in 2024

The technology sector had a tough 2023. During a CES session in Las Vegas yesterday, Circana Vice President Paul Gagnon and Circana Industry Analyst Ben Arnold revealed the details of what they’ve been tracking over the last year, noting both areas of decline and “pockets of growth.” They encouraged tech vendors to look for innovative ways to sell products, targeting consumers via age group and income bracket as well as looking at geographic zones such as Mexico that are experiencing growth. The good news, they stressed, was the return of growth in the latter half of 2023. Continue reading CES: Circana Foresees an Increase in Tech Spending in 2024

Black Friday Sets Sales and Mobile Shopping Records in U.S.

American consumers set a new online shopping record for Black Friday, spending $9.8 billion on November 24, a record for the famous sales day and a 5.7 percent increase over 2022, according to Adobe Analytics. Thanksgiving Day online sales were also strong, rising 5.5 percent to $5.6 billion, per Adobe, which predicts that Cyber Monday numbers will blow past both those days, projecting U.S. consumer spending of between $12 billion and $12.4 billion for another new record. A notable trend during the holiday shopping weekend was increased reliance on “buy now, pay later” deals. Continue reading Black Friday Sets Sales and Mobile Shopping Records in U.S.

Snapchat Latest Social Site to Link Amazon for In-App Sales

Amazon continues its push into social shopping, partnering with Snapchat to allow sale of some products to U.S. users directly through the app. Amazon’s Snapchat ads will display real-time pricing, Prime eligibility and delivery estimates, as well as product details. Snapchat users will be able to link their Amazon accounts via a one-time set-up, with purchases defaulting to their preferred Amazon payment method and shipping address (unless otherwise specified). Both Amazon products and those through the e-commerce giant’s independent sellers will be included in the program. Continue reading Snapchat Latest Social Site to Link Amazon for In-App Sales

Meta, Amazon Team for In-App Shopping on Social Platforms

Meta Platforms is offering its social media users a “more seamless shopping experience” by inviting them to link their Amazon accounts to Facebook and Instagram so purchases will complete without having to leave the apps when clicking on display ads. “The opt-in experience will allow you to see real-time pricing, Prime eligibility, delivery estimates and product details on select Amazon product ads in Facebook and Instagram,” according to Meta. In the past year, Meta has made improvements to its online ad system, leveraging artificial intelligence to counter the effect of Apple’s 2021 privacy changes. Continue reading Meta, Amazon Team for In-App Shopping on Social Platforms

Amazon Introduces New Robots to Improve Fulfillment Speed

Amazon now has more than 750,000 robots that relieve warehouse employees from some intensely repetitive tasks. Just in time for the holiday shopping rush, the company is adding a new robotic technology, Sequoia, which is already operating at a fulfillment center in Houston, Texas. Amazon says Sequoia is a complete “reimagining” of how inventory is stored and managed, resulting in a 75 percent improvement in how inventory is identified and housed, and also improves employee safety. Amazon is also expanding its robot workforce with the addition of a bipedal robot called Digit, from Agility Robotics. Continue reading Amazon Introduces New Robots to Improve Fulfillment Speed

Klarna AI Image Search Takes Aim at the E-Commerce Space

Swedish fintech company Klarna, whose online payments platform claims to work with 500,000 merchants worldwide, is debuting an AI-powered shopping lens. As with in-app lens tools from Google and Amazon, the Klarna lens lets shoppers snap pictures of items or styles then use its app to find out where to buy using a “search and compare” filter. Klarna claims its camera feature can visually identify over 10 million items and match them with more than 50 million store offers. “Klarna uses AI to translate the image into a search term,” turning it into “a shoppable item,” the company explains. Continue reading Klarna AI Image Search Takes Aim at the E-Commerce Space

Walmart Extends E-Commerce Push, Adds Sponsored Videos

Walmart has doubled the size of its Marketplace platform in the past 18 months, with about 100,000 active sellers. Now, the company — which receives seller applications at the rate of about 20,000 per month, about 10 percent of which get approved — feels it is within striking distance of Amazon. Some say Walmart has been emulating the moves of the Seattle-based e-retail giant, including now adding sponsored video ad units in time for the holiday shopping season. The Walmart+ online brand has been emphasizing convenience, membership, free delivery and even a Paramount+ Essential plan, similar to Amazon’s approach of offering Prime Video. Continue reading Walmart Extends E-Commerce Push, Adds Sponsored Videos

Amazon Launches Immersive Online Shopping on Prime Video

Amazon has developed a new virtual fan experience that includes shopping and interactive tours to tie-in with popular Prime Video series and films. The first such immersive experience is designed for fans of the Prime Video series “Gen V,” and includes a virtual tour of the show’s fictional Godolkin University, which trains aspiring superheroes, complete with a campus store brimming with actual merchandise that fans can purchase from Amazon. The programming extensions aim to offer “culturally rich environments for customers to discover, learn, experience, and consume more of their favorite stories” while shopping. Continue reading Amazon Launches Immersive Online Shopping on Prime Video