Google’s multimodal Gemini large language model will offer chat capabilities that help advertisers build and scale Search campaigns within the Google Ads platform using natural language prompts. “We’ve been actively testing Gemini to further enhance our ads solutions, and, we’re pleased to share that Gemini is now powering the conversational experience,” Google said, explaining the functionality is now available in beta to English language advertisers in the U.S., UK and will be rolling out globally to all English language advertisers over the next few weeks, with additional languages offered in the months ahead. Continue reading Conversational Chatbot Optimizes Google Ads, Search Results

Google is introducing a new look for its search product that will appear just beneath its search box. The user will find a feed of news, entertainment and other content customized to her searches, video views and other personal information, including her location, email and digital calendars. Available first for the desktop, the new Google search page will eventually be available for mobile web browsers as well. Since Google launched in 1998, it has kept its landing page simple, only tweaking it in minor ways. Continue reading Google Brings Customized Feed to Its Search Landing Page