Apple is now letting advertisers tap into its iTunes Radio network to push ads targeted at specific listeners without having to go through the company’s iAd sales team. Instead, advertisers now have the option to make use of the recently automated iAd Workbench tool, which has been enhanced to include Customer Match, a newly developed targeting capability. Customer Match is a sophisticated and secure targeting tool that complements the programmatic element added to iAd last November.  Continue reading Apple Launches New Targeted Ads Feature for iTunes Radio

LG announced that its new family friendly, all-in-one computer powered by Chrome OS will be available for $350. The “simple, fast and secure” Chromebase will take on the iMac-dominated all-in-one space when it begins shipping this month. Chromebase combines cloud computing, access to “tens of thousands of apps” via the Chrome Web Store, a widescreen 21.5-inch 1080p display, an Intel Celeron 2955U Haswell processor, 2GB of RAM and 16GB of storage. Continue reading LG All-In-One Chromebase Computer to Hit Shelves This Month

As part of the “Media Management in the Cloud” conference running at the NAB Show in Las Vegas this week, Brian McKay, executive vice president of production operations at Warner Bros., discussed the challenges and opportunities of moving the studio’s archive into the cloud. In one of the final sessions of the conference, which concluded late Wednesday, McKay appeared onstage with David Cohen, senior editor at Variety, for a one-on-one conversation. Continue reading Warner Bros. Exec Discusses Moving Studio Archive to the Cloud

Day one of Media Management in the Cloud, a two-day conference co-produced by NAB and the ETC, opened Tuesday morning to a standing-room only crowd in the Convention Center’s South Hall. After a brief welcome by ETC CEO Ken Williams, ETC’s Erik Weaver began the day’s events, noting that almost everything happening at NAB this year seems to have some connection to the cloud. Day one presentations and panels focused on key areas related to cloud services, such as cost, scalability, security, production and storage. Continue reading NAB Cloud Conference Opens to a Packed House in Las Vegas

“Computers are like a bicycle for our minds,” Steve Jobs once said. “If that’s the case, then the cloud is a jetliner,” said Josh Rizzo, VP technology for Hula Post Production and moderator of SMPTE’s “Distributive Creativity” panel at NAB on the use of the cloud by the entertainment industry. Rizzo started off by making two overarching points: First, the entertainment industry is moving from expression to experience. Second, anything that can be built can be hacked, but the cloud is more secure than many options. Continue reading SMPTE Tech Summit at NAB: Distributive Creativity in the Cloud

Apple’s Touch ID fingerprint reader, released with the iPhone 5s, includes a sensor the thickness of a human hair, a sapphire crystal button, capacitive tech and complex data analysis. Alabama-based startup IDair believes it can replicate the quality of the Touch ID with a simpler approach that uses existing smartphone cameras to capture images of users’ fingers. IDair’s tech uses an algorithm the company has patented to convert the image into a means of identification. Continue reading Startup Develops Secure Method to Access Data on Your Phone

The AllSeen Alliance has announced that Technicolor is joining the organization as a premier member and will contribute its Qeo technology. According to the press release, Technicolor will work with Qualcomm Connected Experiences and the AllSeen Alliance to accelerate the unification of ecosystems related to the “Internet of Things.” Qeo was developed as a secure and future-proof communication framework that enables a user-friendly experience for connected devices and services. Continue reading Internet of Things: Technicolor Brings Qeo to AllSeen Alliance

Is post production dead… or has it just fled to the cloud? That question was posed by HPA President Leon Silverman who moderated a panel on the future of post production at the HPA Tech Retreat yesterday. Post production facilities coping with complicated metadata and new delivery platforms are moving services to the cloud, and panelists from companies including Sony, Premiere Digital, Paramount, Light Iron and others described how they are incorporating cloud services. Continue reading HPA Panel Addresses Post Production’s Move to the Cloud

The “Snowden Effect” has caused a ripple among major tech companies trying to assure consumers that their personal information is secure and protected in data centers. Following the surveillance revelations by Edward Snowden, the question on everyone’s mind is whether their private and confidential data has been secured from prying eyes online. A number of companies, concerned by the National Security Agency’s actions, are working to protect their customers’ data.

Continue reading Tech Firms Step Up Efforts on Digital Counter Surveillance

Enhanced security designed to protect scripts is becoming a standard procedure in Hollywood. Filmmakers do not simply worry about piracy, but also about a script being posted online for people to prematurely lambast, potentially compromising success. The strict security measures apply to everyone, and even Hollywood veterans are subject to intense scrutiny before they are permitted to read a script about a potential blockbuster or the sequel to a smash hit. Continue reading Hollywood Taking Extreme Measures to Keep Scripts Secure

Amazon launched a new service this week that helps streamline transactions between online merchants and customers. “Login and Pay with Amazon” allows online businesses to implement a login/pay system using existing Amazon accounts so that customers can easily go from browsing to buying using their Amazon account information. Not to be outdone, PayPal announced an upgrade to its mobile app called Payment Code that interacts with existing barcode scanners and PIN pads. Continue reading Login and Pay with Amazon: Potential Competition for PayPal?