Amazon Grows its Ad Business With Sponsored Product Ads

To grow its advertising business, Amazon is now more aggressive with sponsored product ads, first launched in 2012. A product search will first show sponsored ads, taking up the whole screen above the fold (everything seen before the user scrolls) or, in the case of a mobile phone, the entire first screen. Those sponsored ads are followed by an ad for Amazon’s 365 Everyday Value brand, part of its Whole Foods purchase. The user has to scroll down halfway on the next browser page to find organic search results. Continue reading Amazon Grows its Ad Business With Sponsored Product Ads

Senate Intelligence Committee to Question Tech Execs Today

Senate Intelligence Committee hearings will begin today to examine a host of issues regarding big technology firms, including Facebook, Twitter and Google, and weigh whether the issues might be addressed by legislative or executive actions. Those companies already stand accused of not controlling the use of their platforms to disseminate misinformation and, in general, not taking enough responsibility for content. Meanwhile, conservatives accuse the platforms of bias in policing content. Continue reading Senate Intelligence Committee to Question Tech Execs Today

Moviegoers Can Now Buy AMC Theatre Tickets on Facebook

AMC Theatres now allows Facebook users to purchase movie tickets in the U.S. directly via the social media platform. “Facebook recently launched a new ticketing platform that allows users to search movies by location and showtime,” reports Variety. “Once a movie and showtime is selected, users have the option to choose the AMC ticketing platform, and are redirected to the AMC Theatres page to finish their transaction.” Facebook already has ticket agreements with online services Atom Tickets and Fandango, but this marks the platform’s first theater chain partnership. Continue reading Moviegoers Can Now Buy AMC Theatre Tickets on Facebook

Google Fined $5 Billion by European Union in Antitrust Case

Google has been fined a record $5.06 billion by the European Union for antitrust violations. The tech giant is accused of abusing the market dominance of its Internet search services and Android mobile operating system. The record fine underlines how European regulators are pushing for more control in today’s digital economy. Google has 90 days to comply and pay the EU fine, or face penalties of up to 5 percent of parent company Alphabet’s daily worldwide revenues (Alphabet earned more than $9 billion in profit for Q1; Google’s net profit for 2017 was $12.62 billion). Google already announced it plans to appeal the ruling; the case could potentially last years. Continue reading Google Fined $5 Billion by European Union in Antitrust Case

Google Expected to Be Issued Major Antitrust Fine in Europe

The European Commission, executive arm of the European Union, is expected to issue a multibillion-euro antitrust fine against Google, according to insiders. Google will likely be charged with forcing the company’s search and Web browsing tools on manufacturers of Android-equipped mobile devices, which affects Google’s ecosystem and its successful advertising business. In addition to a hefty fine, Google will likely be ordered to make adjustments to its business practices in Europe related to Android, the most widely-deployed mobile operating system in the world. Continue reading Google Expected to Be Issued Major Antitrust Fine in Europe

Growing Strength of Amazon Advertising Biz Draws Concern

Amazon’s advertising and e-commerce businesses are growing in strength, challenging the dominance of Google and Facebook. That’s because Amazon holds the key to a very important piece of information for advertisers — what people buy — and the tech behemoth is beginning to leverage that data. Amazon still makes most of its revenue via e-commerce and Amazon Web Services, but in the first three months of 2018, revenue for advertising jumped 139 percent to $2 billion. This shift has advertisers concerned. Continue reading Growing Strength of Amazon Advertising Biz Draws Concern

AT&T to Purchase AppNexus, Plans Global Ad Marketplace

AT&T is reportedly paying about $1.6 billion to acquire AppNexus, which offers automated software to help advertisers buy ads across apps and websites. Now, AT&T chief executive of advertising and analytics Brian Lesser revealed that the purchase is aimed at creating a platform that connects advertisers not simply with AT&T’s own content, but with competing media outlets in television and digital video. The result would be a pioneering marketplace and give AT&T more leverage against Facebook and Google. Continue reading AT&T to Purchase AppNexus, Plans Global Ad Marketplace

Google Plans to Invest $550 Million in China Retailer JD.com

As part of its efforts to expand in Asia and compete with Amazon, Google is investing $550 million in Chinese e-commerce platform JD.com. The partnership will include the Google Shopping advertising platform promoting JD.com products, which should help the Beijing-based Jingdong (formerly 360buy) reach beyond China and Southeast Asia markets to the U.S. and Europe. Google has been ramping up investments across Asia. The company recently invested in Indonesian ride-hailing company Go-Jek, and is reportedly considering an investment in Indian e-commerce upstart Flipkart. Continue reading Google Plans to Invest $550 Million in China Retailer JD.com

Amazon Stops Purchasing Competitive Google Shopping Ads

Amazon has ceased purchases of ads at the top of Google search results, a much-prized position for which advertisers and retailers pay handsomely to place eye-catching images. Google runs online auctions for these slots, dubbed products listing ads (PLAs) and Amazon, which began bidding in late 2016, found itself in competition with rival Walmart there. On April 28, Merkle, a marketing firm that analyzes Google Shopping ad data, first noticed that Amazon was missing from those coveted slots. Two sources confirmed the news. Continue reading Amazon Stops Purchasing Competitive Google Shopping Ads

Google Debuts Android Auto Upgrades, Inks Deal With Volvo

At Google I/O, the company revealed an upgrade to Android Auto that allows a user to plug her smartphone into the car and see all her apps with new templates presenting the apps in a more engaging manner. The upgrade also includes group messaging and RCS (Rich Communication Services) with support for Google Assistant. The update will allow a driver to group text friends via voice. Also announced is that Volvo will build Android Auto into its head units, one of the first automakers to do so. Continue reading Google Debuts Android Auto Upgrades, Inks Deal With Volvo

YouTube Launches Parental Control Features for Kids Service

Since YouTube debuted YouTube Kids three years ago, parents have complained about their ability to control the content. Now, the company is adding three features to respond to those concerns. A white-list feature parents requested allows them to handpick the content for their children. The company also introduced pre-screened content with partners, including, initially, Sesame Workshop and PBS Kids. Third is an option to set search settings to only permit channels “verified by the YouTube Kids team.” Continue reading YouTube Launches Parental Control Features for Kids Service

Google Aims to Replace SMS with an Android Messaging App

Google is at work creating consensus among every major global cellphone carrier to replace SMS with “Chat,” based on a standard dubbed the Universal Profile for Rich Communication Services. Chat is the consumer name for RCS (Rich Communication Services) and is not actually a new texting app but rather a new set of features inside an app (Android Messages) already installed on most Android phones. Google is leading development to ensure interoperability of Chat on every carrier’s service. Continue reading Google Aims to Replace SMS with an Android Messaging App

Facebook Said to Be in Early Stages of Developing Own Chips

As part of the company’s recent push to develop new hardware, Facebook is reportedly working toward designing its own custom chips to be used in its consumer devices, data centers and AI software. The social media giant is currently developing devices such as smart speakers and VR headsets, and building its own chips could provide more control over design and development of these projects. Facebook’s strategy follows similar approaches by other tech giants, including Google and Apple. Continue reading Facebook Said to Be in Early Stages of Developing Own Chips

Adobe Experience Cloud Collects Data for Digital Ad Analysis

Adobe recently released its “2018 State of Digital Advertising” report, which indicates that 74 percent of marketers believe they are now serving consumers relevant ads. However, only 8 percent of today’s consumers agree that digital ads delivered to them are “always relevant,” and 27 percent find the online ads “often relevant.” Meanwhile, the report also suggests that new customers are three times as likely as existing customers to be driven by social media to visit a retailer. Adobe found that connected TV sites, on-demand streaming, and mobile retail are areas experiencing significant growth. Continue reading Adobe Experience Cloud Collects Data for Digital Ad Analysis

Google Initiates Rollout of its Mobile-First Indexing of the Web

After a year and a half of testing, Google is rolling out its mobile-first indexing of the web. According to TechCrunch, Google first detailed its plan in 2016, aiming to “change the way its search index operates, explaining how its algorithms would eventually be shifted to use the mobile version of a website’s content to index its pages, as well as to understand its structured data and to show snippets from the site in the Google search results.” The move caters to Google Search users, the majority of whom search via mobile devices.

Continue reading Google Initiates Rollout of its Mobile-First Indexing of the Web

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