Companies Bid On Their Own Brands For Google Search Ads

According to NetMarketShare, Google controls 81+ percent of the mobile search market, which is why many businesses believe buying ads on the platform is necessary to stay in business. Appearing on top of search results is critical for many companies, and buying ads is the best way to achieve that. The urgency heats up when it comes to branded keywords, whereby companies must bid on their own names or see their rivals capture the space. If Lyft, for example, doesn’t buy the ad, Uber likely will, and grab the top spot. Continue reading Companies Bid On Their Own Brands For Google Search Ads

Amazon and Pinterest Challenge Google in Search Advertising

For years, Google dominated the search advertising market because two-thirds of all Internet searches are performed on the site. Now, Amazon is entering into the mix with new ad products that are competitively priced and bring consumers directly to the Amazon product pages. Pinterest also launched search ads last month that rely more heavily on images than Google’s text-based search ads. Advertisers believe players like Amazon and Pinterest could add much needed innovation. Both companies are trying to chip away at Google’s hold on the $37 billion market. Continue reading Amazon and Pinterest Challenge Google in Search Advertising

Google Competes with Customers for Prime Online Ad Space

Google is among the biggest buyers of its own ads and the Silicon Valley titan is increasingly pushing its own hardware products — from Nest smart-home thermostats to the new Pixel phones — on its own site. Now a recent study shows that Google gives its own ads and those of its affiliate companies the most prominent placement nearly all the time. Google isn’t the only company competing with its customers for online ad space; Facebook and Microsoft fall into that same category. The digital advertising industry is valued at $187 billion. Continue reading Google Competes with Customers for Prime Online Ad Space

Major Growth Predicted for App Store in the Next Four Years

App intelligence firm Sensor Tower projects that Apple’s App Store will reach 5.06 million apps by 2020, making its catalog 73 percent larger than figures expected this year. The App Store debuted in 2008, reached 5,000 apps by the end of the year, and totaled 1.75 million apps by 2015. “New games fuel the App Store’s growth, because of both their popularity and because game makers have to release new titles often to keep users engaged,” reports TechCrunch. “48,231 new apps were released this May, with 43 percent of those being games.” Those were followed by apps for Education, Entertainment, Business and Lifestyle. Interface upgrades and search ads are expected to help with app discovery moving forward. Continue reading Major Growth Predicted for App Store in the Next Four Years

Report Points to Mobile Devices Replacing TV as ‘First Screen’

Is it time to come up with new language to address second screens? According to digital analytics firm Flurry, consumers spend an average of 2 hours and 57 minutes on their smartphones and tablets each day. Since the Bureau of Labor Statistics estimates that viewers spend 2 hours and 48 minutes per day watching television, the Flurry numbers would suggest mobile devices are becoming the new first screen. Flurry also notes that time spent with apps has increased nearly 10 percent in the last three quarters. Continue reading Report Points to Mobile Devices Replacing TV as ‘First Screen’

Yahoo and Yelp Partner in Hopes of Optimizing Local Search

In an effort to better compete with Google and Microsoft’s Bing, Yahoo has paired up with Yelp to optimize local search engine results. Yelp’s listings and reviews of local businesses will be integrated into Yahoo’s search functionality. The partnership follows in the footsteps of Microsoft’s recent deal with Foursquare, a mobile check-in software maker. As consumers become increasingly dependent on smartphones to navigate the world, data about local businesses in search engines has become more important. Continue reading Yahoo and Yelp Partner in Hopes of Optimizing Local Search