Amazon Web Services has launched a new cloud computing service called AWS Deadline Cloud that allows customers to set up, deploy, and scale rendering projects in what the company says is mere “minutes,” improving efficiency by facilitating parallel rendering pipelines. “With Deadline Cloud, customers creating computer graphics, visual effects, or innovating their pipelines to incorporate artificial intelligence-generated visuals can build a cloud-based render farm — aggregated compute — that scales from zero to thousands of compute instances for peak demand, without needing to manage their own infrastructure,” according to AWS. Continue reading AWS Deadline Cloud Service Scales Up Instant Render Farms

Apple TV 4K, with the launch of tvOS 12, is about to get Dolby Atmos surround sound. Dolby Atmos, initially launched in movie theaters, differs from other cinema surround sound systems by replacing a fixed number of audio channels with the concept of audio “objects.” With Atmos, sound designers and mixers can manipulate each sound as an audio “object” and place it anywhere inside the “virtual” theater. When Atmos is played back in a real theater, the mix is mapped to the speakers to recreate the original intent. Continue reading Apple TV Offers a Turnkey Premium Format With Dolby Atmos

Video technology provider Kaltura has announced its partnership with Microsoft’s cloud computing platform Azure to offer a new scalable, end-to-end OTT platform. Kaltura has integrated with Azure to encode, store and deliver OTT TV content via the cloud. According to the company release: “Microsoft Azure enables operators and media companies to leverage Kaltura OTT TV to launch OTT services while quickly scaling, with pay-as-you-go services. Microsoft is committed to protecting subscriber data, enhancing control of premium content and privacy.” Continue reading Kaltura to Offer Cloud-Based TV Services on Microsoft Azure

For 13 years, San Francisco-based Linden Lab has been presiding over Second Life. Now, the company is about to create a virtual reality network, dubbed Project Sansar, to provide an environment for individuals and businesses to experiment in VR. Sansar has been constructed to be incredibly scalable and immense, which could be either exciting or daunting to potential users. Linden Lab hopes it’s the former, and that people will use Sansar to build innovative VR worlds for problem-solving and social interaction. Continue reading Second Life Creators to Launch Virtual Reality Project Sansar

The Audio Engineering Society has published its AES69-2015 standard to address the evolving field of 3D audio. The new standard offers a framework for binaural technologies (growing in popularity due largely to the increase of headphone use with smartphones and tablets) and 3D personal audio. Developed in AES Standards Working Group SC-02-08, it defines a file format to exchange acoustic data in multiple forms, including head-related transfer functions (HRTF) and directional room impulse responses (DRIR). Continue reading AES Announces Standard for 3D Binaural Audio Development

IBM recently unveiled the second generation of a new type of computer chip that consumes less power and performs faster than traditional chips based on Von Neumann architecture. The SyNAPSE chip, which is still in development, was designed to function like the human brain, using more than a million “neurons” communicating through electrical spikes. This new technology requires a new type of programming language as well, but the performance gains are massive. Continue reading IBM’s SyNAPSE Chip Mimics the Workings of a Human Brain

“Computers are like a bicycle for our minds,” Steve Jobs once said. “If that’s the case, then the cloud is a jetliner,” said Josh Rizzo, VP technology for Hula Post Production and moderator of SMPTE’s “Distributive Creativity” panel at NAB on the use of the cloud by the entertainment industry. Rizzo started off by making two overarching points: First, the entertainment industry is moving from expression to experience. Second, anything that can be built can be hacked, but the cloud is more secure than many options. Continue reading SMPTE Tech Summit at NAB: Distributive Creativity in the Cloud

In what was perhaps the most forward-looking panel yet to appear onstage at the HPA Tech Retreat, a group of six professionals from across the post-production industry made the case Thursday afternoon that the future of post would be more distributed, more accessible, and very much dependent on cloud technologies. The “Virtual/Distributed Post” panel, moderated by Creative COW‘s Debra Kaufman, featured individuals working to develop and deploy technologies that break the mold of traditional post-production facilities. Continue reading HPA Tech Retreat: Panel Ponders New Era of Post Production

Cisco’s Videoscape TV platform has been selected by NBC Olympics, a division of the NBC Sports Group, to provide multi-screen delivery services for the streaming of live and cloud-enabled on-demand content for the 2014 Olympic Winter Games in Sochi, Russia, February 6-23. Videoscape will support transcoding and content management using Cisco hardware and cloud-based software solutions. This marks the eighth time NBC has collaborated with Cisco on Olympics coverage. Continue reading NBC Joins Forces with Cisco for Winter Olympics Streaming

Sony announced it has entered the cloud-based services market with the launch of a new set of tools intended to help creative professionals such as production studios, filmmakers, producers, broadcasters and marketing teams work with various media applications online. The Ci scalable cloud platform features a “fast and secure” collection of tools for collecting, producing, sharing and archiving high-quality media content. Continue reading NAB 2013: Sony Announces New Scalable Cloud Platform