Twitter announced on Thursday a partnership with Datalogix, a marketing company that measures the impact of online advertisements, to develop an “offline sales impact” program. The new program intends to help quantify the effect of promoted and organic (non-advertising) tweets on offline sales for consumer packaged goods (CPG) businesses in the U.S. Twitter plans to offer this program to more verticals and outside the U.S. in the future. Continue reading Twitter and Datalogix to Measure Impact of Tweets on Sales

Nintendo reported that it sold only 160,000 units worldwide of its Wii U gaming device during the second quarter of this year, for a total of 3.61 million. By comparison, Microsoft’s Xbox 360, first debuted in 2005, sold 140,000 units in June alone. The video game company reported a loss of $50 million by the end of the second quarter, which follows losses in the two previous fiscal years. Analysts recommend that Nintendo bring its games to other platforms, namely mobile devices.  Continue reading Nintendo: Will Mobile Help Offset Disappointing Wii U Sales?

Revenue from digital platforms are up 24 percent for the first six months of 2013, as an increasing number of consumers are turning to online options for entertainment. While overall disc sales, including DVD and Blu-ray, declined 4.7 percent for the same period, revenue generated from Blu-ray discs are up 15 percent. According to the Digital Entertainment Group, consumer spending on home entertainment grew more than 2 percent to $8.6 billion. Continue reading Blu-ray, Electronic Sell Through and VOD Having Solid Year

Chinese online-commerce company Alibaba is the latest tech firm to target the living room, with its new smart TV operating system and a set-top box. The company joins a crowded group that includes Apple, Lenovo, Samsung and others that are exploring the emerging market. Alibaba plans to integrate its Alipay electronic-payment service into the TV software. The company cited declining growth of PC use in China as a motivation for the move into TVs. Continue reading Alibaba Unveils Smart TV Operating System and Set-Top Box

Microsoft announced missing financial forecasts on Thursday, putting the blame on the decline of the PC market. The company also acknowledged disappointing sales of its tablet computer, the Surface RT. Mobile devices are affecting PC sales as more consumers are buying tablets instead of PCs for movie watching and basic computing. Microsoft is still gaining slowly in sales to business customers, and has hopes for cloud services. Continue reading Microsoft Impacted by Shift to Mobile and Declining PC Sales

As consumers buy less personal computers and more tablets and mobile devices, China’s Lenovo has overtaken HP, becoming the largest seller of PCs. On Wednesday, research firms Gartner and IDC estimated that worldwide PC shipments have fallen 11 percent in Q2 2013. The two firms say that sales have decreased for the past five quarters, the industry’s longest decline. But they have hope that new PC hardware will provide some recovery. Continue reading Lenovo Becomes the Top PC Seller as Industry Sales Decline

Microsoft’s Xbox 360 is expected to surpass Nintendo Wii’s accumulated lead in U.S. sales by the end of 2013. This projection is based on consistently increasing Xbox 360 sales over the past three years. Although the Wii is the best selling console worldwide, especially in Japan, the previous holiday season was marked by the rise of Xbox 360. Over the last year, the Xbox 360 has outsold the Wii in the U.S. by an average of more than 275,000 units per month. Continue reading Xbox 360 to Surpass Wii in Total U.S. Sales by End of 2013

Barnes & Noble announced this week that it will stop producing its own color tablet e-reader, the Nook, in favor of third party, co-branded devices. The company’s decision may reflect a trend in the decline of dedicated e-readers competing with the growing popularity of tablet devices. Consumers are looking to tablets, which have more features and apps available, including e-reader capability, compared to standalone e-readers. Continue reading In the Wake of Heavy Losses, Future of Nook is Uncertain

The combined shipments of PCs, tablets and mobile phones are projected to reach 2.35 billion worldwide this year. The new Gartner numbers mark a 5.9 percent increase from 2012. Sales of tablets, smartphones and ultramobiles are on the rise, while traditional desktop and notebook PCs are expected to decline by 10.6 percent. Anytime-anywhere computing is driving consumer behavior. Additionally, the growing acceptance of bring your own device will lead to an emphasis on designing for consumers inside the enterprise. Continue reading Tablet Shipments Increase as Traditional PC Sales Decline

Microsoft and Best Buy announced yesterday that they are teaming up to convert the computing sections of 600 Best Buy locations into new in-store retail shops called Windows Stores. The 1,500-2,200 square feet mini-stores plan to feature an array of Microsoft products including computers, phones and Xbox video game machines. Windows Stores will be distinctly designed featuring prominent Microsoft colors and logos, and plan to start opening this summer. Continue reading Windows Stores: Microsoft and Best Buy Team on Retail Space

According to an annual study by the Entertainment Software Association, video games are beginning to have a larger impact on other media. The study found that active gamers are more inclined to give up time spent with television and movies while pursuing interactive entertainment. However, the ESA also notes that 42 percent of the console owners they surveyed indicate that their game systems are used to watch movies and play games. Continue reading E3 2013: Gamers Spending Less Time with TV and Movies

While retailers continue to successfully use content sharing service Pinterest to help boost product sales, the strategy has drawn the attention of major Hollywood studios. Marketers are experimenting with ways that would help movie posters and promotional stills that are pinned to the site translate into ticket sales. Although transactions do note occur directly on Pinterest, clicking a pinned image can redirect users to other sites. Continue reading Pinterest: Hollywood Studios May Go Social to Market Films

The proposed Marketplace Fairness Act — legislation designed to help states force online retailers to collect sales taxes — made it past its first procedural obstacle Monday evening when the Senate voted 74-20 to consider the proposal for debate and amendment. Some anti-tax activists have described the bill as a tax grab, potential bureaucratic nightmare and infringement on states’ rights, while others view it as a necessary step to save brick-and-mortar retailers. Continue reading E-Commerce: Internet Sales Tax Proposal Moves Forward

Yesterday we posted findings of a Coca-Cola study, which concluded that online buzz did not have a measurable impact on short-term product sales. Response to the story, first published by Advertising Age and others, was met with a significant amount of online debate, which prompted a Coca-Cola exec to post that the finding can be viewed as accurate in isolation, but should not diminish the crucial role of social media across multiple screens. Continue reading Marketing Exec Defends the Crucial Role of Social Media

According to a new study from Coca-Cola, online buzz has no measurable impact on short-term product sales. However, online display ads are about effective as TV ads, noted company exec Eric Schmidt during this week’s Advertising Research Foundation Re:think conference in New York. As a point of clarification, a top marketing exec for the company, Wendy Clark, was quick to note that social media still plays a crucial role. Continue reading Online Buzz Has No Measurable Impact on Short-Term Sales