Snapchat, Live Nation Partner to Offer Music Fest Live Stories

Snapchat is partnering with Live Nation Entertainment to bring its Live Stories feature to festivals and concerts. Starting today with the Electric Daily Carnival in Las Vegas (a popular electronic dance music festival), Live Stories will capture content at Live Nation events to share with specific communities through Snapchat. Live Stories, which provides video and photos from event attendees for a 24-hour period, has become a lucrative advertising platform for Snapchat. And its branded geofilters have become an added bonus for advertisers. Continue reading Snapchat, Live Nation Partner to Offer Music Fest Live Stories

Yahoo and Live Nation Partner to Live-Stream Music Concerts

Tonight’s performance by the Dave Matthews Band in Jacksonville, Florida will mark the first in a partnership between Yahoo and Live Nation to provide free, live streams of a different concert every day for a year. The idea is to draw attention to Yahoo’s video site Screen, which the company sees as an eventual competitor to Google’s YouTube. For Live Nation, and the music industry, the effort could lead to a new franchise for online concerts, which have yet to catch on with consumers. Continue reading Yahoo and Live Nation Partner to Live-Stream Music Concerts