AT&T Buys Chernin Group’s Controlling Stake in Otter Media

In 2013, Chernin Group chair/chief executive Peter Chernin and company president Jesse Jacobs, believing streaming media was the future, bought Crunchyroll, which specialized in anime, for $75 million. They then added other new media startups including Fullscreen, an ad agency for YouTube stars, Rooster Teeth, a video producer aimed at gamers and VRV’s 11 niche channels, creating Otter Media. On Tuesday, in a move that was long expected by analysts, the Chernin Group sold controlling interest in Otter Media to joint-venture partner AT&T in a deal valued at more than $1 billion. Continue reading AT&T Buys Chernin Group’s Controlling Stake in Otter Media

Digital Native Content Appeals to Brands, Creatives, Viewers

The real-time series “@SummerBreak” is the biggest hit on social media that you probably never heard of. The fact that largely unknown shows draw massive viewer numbers is one of the key characteristics of what many are now calling digital native content. Digital influencers and online celebrities have spawned profitable media empires and some of them have parlayed that to play a role in more traditional media. Many, however, are happy to stay in their online universe where viewers are family and the paychecks are hefty. Digital native content was the subject of a CES panel this week. Continue reading Digital Native Content Appeals to Brands, Creatives, Viewers

Ellation Signs New Content Deals for VRV Streaming Service

Otter Media-backed Ellation is launching VRV, a new streaming service with videos from channels that include the newly signed CollegeHumor, and others, along with already-signed Crunchyroll, Rooster Teeth and Cartoon Hangover. Combined, all these channels boast more than one million paying subscribers and tens of millions of viewers. VRV, which hasn’t yet announced pricing, will debut later this year on the Xbox One, with other platforms to follow. The move is in line with Otter Media’s long-time interest in Web video. Continue reading Ellation Signs New Content Deals for VRV Streaming Service

AT&T, Otter Media to Unveil Anime-Focused Sub Video Bundle

AT&T and the Chernin Group’s Otter Media joint venture will soon introduce a video subscription bundle for fans of anime, video games, niche action sports and other less traditional content. San Francisco-based Ellation, which owns anime video subscription service Crunchyroll with its 800,00+ paying subscribers, is developing the Otter Media platform. The plan, say sources familiar with the plans, is to combine Crunchyroll with other channels, and sell it as a bundle or a la carte, similar to Amazon’s recent efforts. Continue reading AT&T, Otter Media to Unveil Anime-Focused Sub Video Bundle