Roku has applied for a patent on technology that is said to be able to display ads over any device plugged into your television. According to reports, the patent application describes a system that interacts with devices connected to TVs via HDMI, which could include everything from cable boxes, DVD or Blu-ray players, game consoles, PCs or other video-streaming devices. The patent, filed by Roku in August 2023, was published three months later, but still hasn’t been granted. The idea is to have even more ways to display ads when consumers aren’t actively streaming content. Roku already does so on its screensaver and home screen. Continue reading Roku Unveils Tech to Show Ads on All TV Connected Devices

Microsoft’s LinkedIn social business platform has joined forces with NBCUniversal to enter the connected TV advertising market. At its B2Believe customer event in New York, LinkedIn unveiled three new offerings — LinkedIn CTV Ads, LinkedIn Premiere with NBCUniversal, and Live Event Ads. Advertisers can get their creative in front of the LinkedIn audience against streaming content on connected TVs with LinkedIn CTV, target U.S. decision makers across NBCUniversal’s premium CTV content with LinkedIn Premiere and promote corporate live events before, during, and after with Live Event Ads. Kantar and iSpot are offering measurement insights. Continue reading LinkedIn Gets Advertisers Connected with CTV, NBCUni Deal

Walmart is acquiring Vizio in a deal valued at $2.3 billion. The retail giant is following a template established by Amazon by expanding into entertainment media and connected TV advertising. The majority of Vizio’s growth from the last five years has come from ads on its WatchFree+ platform, which offers more than 260 channels, Walmart said touting a deal point. Vizio’s primary business is manufacturing value-priced TV sets. It also makes soundbars. The deal will instantly vault Walmart into a mix of players including Amazon, Roku, Samsung Ads and Google’s YouTube. Continue reading Walmart Bolsters Advertising Business with Vizio Acquisition

Audiences are migrating from broadcasting to streaming, and Google just announced its decision to phase out third-party cookies. What’s a marketer to do? At CES, Disney, Pfizer and GroupM marketers discussed how they plan to evolve in a changing landscape. The Walt Disney Company’s Lisa Valentino emphasized the need for interoperability of data across platforms, with the consumer at the center. GroupM debuted its Ad Innovation Accelerator to “strategize and create scalable ad formats that are designed to be ubiquitous across ad-supported streaming environments.” Partners include BrightLine, Disney, KERV, NBCUniversal, Roku, Telly and YouTube. Continue reading CES: Marketers Shift Tactics in Streaming, Post-Cookie World

Roku is following up the budget-priced, self-branded TV sets it introduced in January last year at CES with the more ambitious Roku Pro Series TV lineup debuting at next week’s CES 2024 and shipping later this spring. The 4K QLED Pro TVs will come in 55-inch, 65-inch, and 75-inch sizes retailing for under $1,500. Included are features like Mini LED local dimming for heightened contrast and deeper blacks. The Pro TVs also tap artificial intelligence for a Smart Picture feature that automatically adjusts picture and audio. The feature is scheduled to roll out to all Roku TVs this year. Continue reading Roku to Demo Its Pro Series TVs and Smart Picture AI at CES

Alphabet-owned Google, which announced the end of its Play Movies & TV app in October 2022, now has a plan for relocating the video content that users have purchased on the service. Starting January 17, customers will be able to access their past Play Movies & TV purchases as well as active rentals on YouTube, Android TV devices, Google TV devices and the Google TV mobile app (including the iOS version). “We are making some changes to simplify how you purchase new movies or access the movies and TV shows you’ve purchased through Google,” the company explained. Continue reading Google Will Relocate Play Movies & TV Purchases in January

Netflix is expanding its cloud gaming test to the U.S. after initially deploying trials in Canada and the United Kingdom. The streaming game service builds on mobile gaming efforts the company began in 2021 and is now targeting games on connected TV devices and smart TVs, including Roku, Chromecast, Fire TV, and others, with mobile phones serving as game controllers. Netflix has made no secret of its intention to make games a major part of its business, and this next step is being called a bid to take on game giants Sony PlayStation and Microsoft Xbox.
Continue reading Netflix Streaming Game Test Expanding to U.S. TVs and PCs

Xumo, a joint venture between Comcast and Charter Communications, has begun rolling out its Xumo Stream Box to Charter’s Spectrum customers, with plans to bring it to Comcast’s Xfinity homes soon. The Xumo Stream Box is powered by Comcast’s Entertainment Operating System (EOS), designed to simplify the process of finding content, regardless of where it resides. “Xumo is streaming simplified, bringing a live TV experience together with all the top apps,” Charter President of Product and Technology Rich DiGeronimo said of the new device. Xumo Stream Box can be used to find, discover and select content on-demand using voice control. Continue reading Comcast-Charter Venture Starts Shipping Xumo Stream Box

Roku TV and the Roku player are getting new features including better search and discovery to complement its more than 400 free live linear TV channels. The upgrades will begin rolling out with the introduction of Roku OS 12.5 in the coming weeks. Highlights include the ability to follow a favorite sports team, new music channels and the ability to link Roku’s Photo Streams image-based screensaver to a Google Photos account, so personal pictures can be displayed between viewing events. The changes are across a wide range of features targeting sports enthusiasts and others, including technical purists and casual viewers who need help finding entertainment options. Continue reading Roku Adds New Search, Sports, Music Features with OS 12.5

Some of the nation’s biggest streaming services have banded together to form a trade group, the Streaming Innovation Alliance, that will lobby at federal and state levels for policies that support their goals. Early members include Max, Netflix, Paramount+, Peacock, The Walt Disney Company, TelevisaUnivision, ViX, BET+ and the MPA. Signing on as advisors are Washington D.C. veterans Fred Upton, who headed the House Energy and Commerce Committee, and Mignon Clyburn, once acting chair of the FCC. The creation of the trade group comes as new online regulations loom. Continue reading Streaming Giants Form Trade Group as New Regulations Loom

Free video streaming service Crackle has become one of the first third-party publishers to support Amazon Interactive Video Ads. The integration via the Crackle Connex sales arm will let consumers learn more about a product or add a product to their Amazon shopping cart directly from the screen during an ad break. Crackle parent company Chicken Soup for the Soul Entertainment is expected to add Amazon ads to its Chicken Soup for the Soul and Redbox VOD apps in the future. The agreement also allows Amazon Fire TV customers to watch free movies and TV shows via Redbox. Continue reading Crackle Using Amazon Tech to Test Interactive Shopping Ads

TiVo has indicated it will enter the North American smart television set market, announcing a “multi-year, multi-million-unit agreement” with Sharp that will see sets start to ship in 2024 beginning in Europe. The move to populate the TV ecosystem with hardware running Xperi’s TiVo OS pits the company against an entrenched group of smart TV competitors that includes Amazon Fire TV, Android TV, Google TV, Roku, Samsung Tizen and LG Electronics’ webOS. Added to those is the Comcast and Charter Communications Xumo brand, and also Telly, which offers free TVs supported by ads. Continue reading Xperi Advances Its Plan for TiVo OS Smart TVs in Sharp Deal

Netflix continues to expand its game ecosystem. The company released a TV game controller for iOS devices earlier this month and has just begun beta testing its game streaming on TVs in Canada and the UK, with plans to begin tests for computer play in the coming weeks. Participating in the tests are partner devices including Amazon Fire TV Streaming Media Players, Chromecast with Google TV, LG TVs, Nvidia Shield TV, Roku devices and TVs, Samsung Smart TVs, and Walmart Onn, with plans for more manufacturers to be added on an ongoing basis. Continue reading Netflix Beta Tests Its Game Streaming on TVs and Computers

Chinese tech firm Rokid released is first AR glasses in 2017, and is now making available an attachment called Rokid Station that brings an immersive 215-inch Android TV virtual screen experience to its new Rokid Max augmented reality eyewear. The Rokid Max glasses list for $439, but bundled with the Rokid Station the price is $529 (via preorder). The Rokid Max glasses feature micro OLED screens that can project what appears to be a 215-inch screen positioned about 10 feet from the user, creating the illusion of an immersive viewing experience. Continue reading Rokid Debuts Portable Android TV Device for Its AR Glasses

Four in five U.S. homes now have a smart TV, accounting for three in five TV sets, according to the fifth annual Hub Entertainment Research “Evolution of the TV Set” survey, which found streaming is growing commensurate with penetration of the intelligent displays. About 64 percent of viewers use their smart TVs to stream video, while roughly half use the connected devices to stream music or other audio content, the study found. The 74 percent of households that own at least one smart TV is up from 61 percent in 2020. Additionally, Horowitz Research found that consumers are increasingly turning to curated collections and hubs for content discovery. Continue reading Study: Smart TVs Are Now in 74 Percent of American Homes