Observer Analytics unveiled its platform for quantifying virtual reality, augmented reality and mixed reality, to create key performance indicators (KPIs) for the industry. The platform was built from scratch to analyze the new and complex forms of engagement found in this immersive content, with the end goal of making it easier for developers to understand how users interact with their content. To create the platform, the company has raised $685,000, including a pre-seed round from Boost VC and Precursor Ventures. Continue reading Observer Analytics Debuts Tool to Evaluate VR, AR Content

TiVo Research & Analytics has released its first “TiVo State of TV Report,” which provides insights into television viewing habits, advertising and commercial retention rates, and the top streamed and time-shifted programs. The team analyzed viewing data from multiple datasets, including TiVo and non-TiVo households, from July to September. The results point to a significant increase in time-shifted viewing and binge watching, while sports programming and primetime animation led the charge for live viewing. Continue reading Viewers Turn to Time-Shifting, Except for Sports and Animation

Facebook is steadily becoming a formidable player in the digital advertising industry. The social network will start integrating auto-playing video ads on users’ Facebook news feeds. Facebook’s unique ability to target audiences precisely could give it an edge in the market, even though video ads on Facebook cost about $1 million a day. Ace Metric and Facebook have been working together since last year to create a fAce rating to help select the “meaningful” commercials. Continue reading Expensive Video Ads on Facebook Are Reserved For The Best

According to a report from app testing firm Swrve, mobile free-to-play games tend to have dismal retention rates. In addition, many mobile game players rarely spend any money in these apps. Sixty-six percent of users stopped playing a new game after one day and 19 percent stopped playing after only opening the game app once. Swrve also found that players spent an average of 45 cents over 90 days, and 53 percent of the spending in games happened within the first week of playing. Continue reading Report Finds Most Mobile Game Players Quit After First Day