Instagram Unveils Explore Shopping Tab, Stickers for Stories

Instagram plans to debut a standalone Shopping app, a move that could rival Pinterest and Wish. Ahead of the move, it is adding a shopping tab to the Explore page, which will allow users to look through a dedicated feed of merchandise from a wide range of vendors. Those sellers will be able to add stickers to their Stories for the first time, letting consumers shop from the Stories feed by tapping on the product. With this feature, shoppers will let people consider possible purchases before heading to the seller’s website. Continue reading Instagram Unveils Explore Shopping Tab, Stickers for Stories

Cashier-Less Stores Use AI, Cameras, Sensors, Predict Theft

In San Francisco’s newly opened automated, cashier-less store, Standard Market, shoppers who download the app can browse the store’s 1,900 square foot space, pick items and leave. The system is automated via cameras on the ceiling that identify the shopper and her items. It’s just one of several such stores, including Amazon’s Go stores, and in Manhattan, The Drug Store from beverage brand Dirty Lemon. Even China has opened stores without cashiers. The technology behind them is different, but all of them are dealing with theft. Continue reading Cashier-Less Stores Use AI, Cameras, Sensors, Predict Theft

Amazon Grows its Ad Business With Sponsored Product Ads

To grow its advertising business, Amazon is now more aggressive with sponsored product ads, first launched in 2012. A product search will first show sponsored ads, taking up the whole screen above the fold (everything seen before the user scrolls) or, in the case of a mobile phone, the entire first screen. Those sponsored ads are followed by an ad for Amazon’s 365 Everyday Value brand, part of its Whole Foods purchase. The user has to scroll down halfway on the next browser page to find organic search results. Continue reading Amazon Grows its Ad Business With Sponsored Product Ads

Retailers Use Apps, Social Media to Reach Children, Preteens

Children and preteens are shopping online, and retailers are advertising directly to them. Retailers are leveraging Snapchat, YouTube Kids and other mobile apps to target children and preteens more likely to be on their smartphones, tablets or laptops than watching television. Nine-year-old Isabella Colello described how she shops online and puts items in her cart, which her father can browse through and purchase — or not. “It’s so much better than going to the mall because there aren’t that many places to shop anymore,” she said. Continue reading Retailers Use Apps, Social Media to Reach Children, Preteens

Walmart Expands Offerings in Growing Rivalry With Amazon

To better compete with Amazon, Walmart is reinventing itself from a big box retailer into a tech powerhouse, starting with the 2016 purchase of Jet.com. Other recent deals in this vein include a partnership with Alphabet’s Waymo to provide rides to and from its stores; Uber, Lyft and Postmates deals for grocery delivery; and another with Japan’s Rakuten for Kobo e-readers. Last month, Walmart switched its cloud operations to Microsoft Azure and Office 365 and inked a five-year deal to work with Microsoft on AI projects. Continue reading Walmart Expands Offerings in Growing Rivalry With Amazon

Cloud Services and Advertising Push Amazon to Major Profits

Amazon posted $2.53 billion in profit for the first time, with the highest profit margin ever, the result of the company’s more recent service businesses, including cloud computing, advertising and other services for sellers. The Q2 profit compares to $197 million a year earlier, and represents three straight quarters of profits over $1 billion, forever changing Amazon’s former profile as a company that posts either red ink or bare bones income. Alphabet and Microsoft, however, still deliver much bigger profits. Continue reading Cloud Services and Advertising Push Amazon to Major Profits

Prime Day Breaks Records, Boosts Sales for Large Retailers

Amazon Prime Day — extended to a 36-hour period this time around — broke a number of online shopping records. According to Amazon, this week’s sale was the biggest shopping event in the company’s history, defeating Black Friday, Cyber Monday, and last year’s 30-hour Prime Day. While Amazon does not release specific sales figures, it noted that Prime members around the globe purchased more than 100 million products, while small and medium-sized businesses exceeded $1 billion in sales. In addition, Adobe Analytics reported that large retailers (those with more than a billion dollars in yearly revenue) experienced a 54 percent jump in sales as compared with an average Tuesday. Continue reading Prime Day Breaks Records, Boosts Sales for Large Retailers

New Features Make it Easier to Run Ads on Google Services

Google launched four new ad products to automate the process of buying ads and create a central marketing hub for Google. Via an integration with Shopify, Google now runs shopping ads on its site and enables advertisers to buy these ads directly through Shopify, a move that helps both companies fend off rival Amazon. The new ad products allow marketers to set a goal and then pursue it with ads across Google Search, Google Maps, YouTube and the Internet. Google ads head Sridhar Ramaswamy describes it as a “one-stop shop.” Continue reading New Features Make it Easier to Run Ads on Google Services

Survey Analyzes Benefits of Mixed Reality in the Workplace

The business uses of virtual reality (VR), augmented reality (AR) and mixed reality (MR) have so far been impressive. Now, a survey conducted by Microsoft with Harvard Business Review Analytic Services, found that 68 percent of 394 executives said MR is important to achieving their companies’ goals in the next 18 months. Those surveyed worked in companies employing over 250 people, in a wide range of industries including engineering, construction, manufacturing, retail, defense and education. Continue reading Survey Analyzes Benefits of Mixed Reality in the Workplace

Amazon Will Extend its Popular Prime Day Sale to 36 Hours

Amazon just announced that its annual Prime Day anniversary sale will offer discounts for a full day and a half this time around. Starting July 16 at 3:00 pm ET and running through July 17, Prime Day 2018 will feature special bargains for its Prime members. Traditionally, the event has offered deals on everything from Amazon’s own Kindle, Fire TV and Echo devices to a wide range of televisions, computers, game consoles, home appliances, clothing, jewelry, furnishings, toys, books, and more. In the past, Lightning Deals introduced steep discounts on specific products for a short period of time. Continue reading Amazon Will Extend its Popular Prime Day Sale to 36 Hours

California Passes Tough New Law to Protect Online Privacy

The California State Legislature quickly passed a digital privacy law that gives consumers much more control over their online personal data. Governor Jerry Brown signed the law into effect, narrowly beating a deadline to remove another, tougher initiative headed for the November ballot. Consumers now have the right to know what information tech companies are collecting, and why they’re collecting it, as well as with whom they are sharing it. Consumers can also demand their data be deleted or not sold or shared. Continue reading California Passes Tough New Law to Protect Online Privacy

Supreme Court Lets States Collect Sales Tax From E-Tailers

The Supreme Court ruled in a 5-4 vote that states have the authority to collect sales taxes from online retailers, even if they don’t have a physical presence in the state. In doing so, the justices closed a loophole that helped Internet sales to grow and also overturned 50 years of its own precedents that banned states from collecting sales tax from companies without such physical presence. The decision did not follow typical ideological decisions, with liberal justice Ruth Bader Ginsburg joining conservative justices. Continue reading Supreme Court Lets States Collect Sales Tax From E-Tailers

Google Plans to Invest $550 Million in China Retailer JD.com

As part of its efforts to expand in Asia and compete with Amazon, Google is investing $550 million in Chinese e-commerce platform JD.com. The partnership will include the Google Shopping advertising platform promoting JD.com products, which should help the Beijing-based Jingdong (formerly 360buy) reach beyond China and Southeast Asia markets to the U.S. and Europe. Google has been ramping up investments across Asia. The company recently invested in Indonesian ride-hailing company Go-Jek, and is reportedly considering an investment in Indian e-commerce upstart Flipkart. Continue reading Google Plans to Invest $550 Million in China Retailer JD.com

Smart Speakers Could Become Centers of Retail Ecosystems

Consumers buying smart home and other Internet of Things devices don’t often understand the wider implications of their purchases. The tech companies building these devices are creating ecosystems that could, among other things, determine the future of retail. For example, buying a smart speaker to play music will likely become the consumer’s “access point” for a range of services, including shopping options. Consumers opting into one company’s products may be unknowingly opting out of other companies’ offerings. Continue reading Smart Speakers Could Become Centers of Retail Ecosystems

PayPal to Acquire European Payments Startup iZettle for $2.2B

PayPal plans to make the largest purchase in its history: $2.2 billion for Stockholm-based financial tech startup iZettle. The purchase puts PayPal in thousands of brick-and-mortar retail shops around the world, and sharpens its rivalry with Square, which focuses on small businesses with physical locations. Dubbed the “Square of Europe,” iZettle produces technology and devices that allow almost half a million businesses in a dozen European countries, Brazil and Mexico to accept credit cards. Continue reading PayPal to Acquire European Payments Startup iZettle for $2.2B

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