Adobe Experience Cloud Collects Data for Digital Ad Analysis

Adobe recently released its “2018 State of Digital Advertising” report, which indicates that 74 percent of marketers believe they are now serving consumers relevant ads. However, only 8 percent of today’s consumers agree that digital ads delivered to them are “always relevant,” and 27 percent find the online ads “often relevant.” Meanwhile, the report also suggests that new customers are three times as likely as existing customers to be driven by social media to visit a retailer. Adobe found that connected TV sites, on-demand streaming, and mobile retail are areas experiencing significant growth. Continue reading Adobe Experience Cloud Collects Data for Digital Ad Analysis

Google’s New Shopping Actions Aid Competition with Amazon

Google recently launched Shopping Actions, a new program to help retailers compete with Amazon, the world’s largest online retailer. The program allows companies to list “products across Google Search, in its Google Express shopping service, and in the Google Assistant app for smartphones and on smart speakers, like the Google Home,” reports TechCrunch. It offers a universal cart no matter what device shoppers are using and Google earns money via a pay-per-sale model. The program is now open to any retailer in the U.S.

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Amazon’s Vision: Whole Foods as Urban Distribution Centers

After acquiring Whole Foods in 2017 for $13.7 billion, Amazon.com Inc. has been working to more deeply integrate its new physical grocery stores into its online retail business. Amazon, the world’s largest online retailer, has a vision that ties together the physical and the digital. Currently, the company is searching for larger Whole Foods locations to serve as grocery stores that double as urban distribution centers to enhance the efficiency of online order deliveries, according to a source close to the project.

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Streaming Accounts for Nearly Two-Thirds of Music Revenue

According to a 2017 report from the Recording Industry Association of America, revenue for recorded music in the U.S. grew 16.5 percent last year to a retail value of $8.7 billion. “We‘re delighted by the progress so far,” explained RIAA CEO Cary Sherman, “but to put the numbers in context, these two years of growth only return the business to 60 percent of its peak size  —  about where it stood ten years ago  —  and that’s ignoring inflation.” Variety reports: “Like 2016, the boost came primarily from the rapid growth in paid music subscriptions to services like Spotify, Amazon, Apple Music, Tidal, Pandora and others, which grew by more than 50 percent.” Streaming represented nearly two-thirds of music revenue last year. Continue reading Streaming Accounts for Nearly Two-Thirds of Music Revenue

Internal Numbers Reveal the Success of Amazon Prime Video

For the first time, numbers are available to demonstrate how Amazon’s original video strategy is paying off. Thanks to internal documents read by Reuters, the general public can see evidence that Amazon’s top shows enticed over 5 million people to sign up for its Prime shopping membership by 2017. Using video to create shoppers is a key to Amazon’s strategy, and chief executive Jeff Bezos has been open about that approach. In total, Amazon’s U.S. audience for video (original and licensed) is about 26 million.

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Trump Administration, 35 States Oppose Online Tax Exemption

The Trump administration has joined numerous state officials entreating the Supreme Court to overrule a 1992 case that exempts online sellers from adding taxes to their prices. Arguments on the 1992 case, Quill Corp. v. North Dakota, begin next month. South Dakota is leading the group asking the court to overrule the precedent-deciding case; it is joined by 35 states, the District of Columbia, organizations representing retailers, and, now, the Trump administration. Opposing are catalog mailers and online sellers. Continue reading Trump Administration, 35 States Oppose Online Tax Exemption

Walmart Builds Its Own Cloud Computing Farm to Rival Amazon

In five years, Walmart invested millions of dollars in six giant server farms that now account for 80 percent of its cloud capacity. The move has enabled the company to keep up with its burgeoning growth for the last three quarters. Most retail businesses rent cloud computing, but Walmart’s determination to best Amazon led to its decision to build its own cloud network. With this internal network, the company can leverage all its customer data, be competitive with its prices and control inventory and other key functions. Continue reading Walmart Builds Its Own Cloud Computing Farm to Rival Amazon

Amazon Plans to Launch New Delivery Service for Businesses

Amazon plans to launch “Shipping with Amazon,” a delivery service that will start in Los Angeles and cater to the independent merchants that sell on its site. The company intends to expand the service to additional cities and businesses over time. But analysts conclude that Amazon would have to spend tens of billions of dollars, and buy thousands of trucks, hundreds of planes and create thousands of sorting centers to scale out to the national level and handle millions of packages daily. Continue reading Amazon Plans to Launch New Delivery Service for Businesses

Walmart Acquires VR Startup With Eye on Future of Shopping

Walmart’s tech incubator, Store No. 8 recently purchased Spatialand, a small virtual reality startup that specializes in software tools designed for transforming existing media content into immersive experiences. The acquisition is part of Walmart’s plans to create future shopping experiences for store locations and websites. Spatialand founder Kim Cooper and 10 employees will join Walmart; Store No. 8 principal Katie Finnegan will serve as interim CEO. Financial terms were not revealed. Continue reading Walmart Acquires VR Startup With Eye on Future of Shopping

Best Buy to End CD Sales, While Target Adjusts Sales Model

Physical CDs are still selling well, although the U.S. has seen sales down by 18.5 percent. But Best Buy and Target have just taken steps that may hasten the demise of physical media. Best Buy, which was once the biggest music seller in the U.S., has told its music suppliers that it plans to pull CDs from its stores on July 1. The company will continue to carry vinyl records for two years, fulfilling a promise made to vendors. Meanwhile, Target is now telling music suppliers it will sell CDs on a consignment basis. The move would also impact sales of movies, TV shows and other video content on DVD. Continue reading Best Buy to End CD Sales, While Target Adjusts Sales Model

Amazon Prime Now Begins Delivery of Whole Foods Products

Amazon is introducing home delivery of Whole Foods products through the company’s one- and two-hour Prime Now delivery service. Initially, the program will launch for neighborhoods in select Austin, Cincinnati, Dallas and Virginia Beach areas, but Amazon plans expansion throughout the year. While the company has not offered details on the expanded rollout, it’s worth noting that it took less than three years for Prime Now to reach more than 50 global markets. However, the company’s own grocery delivery arm AmazonFresh scaled back delivery in some areas last year. Continue reading Amazon Prime Now Begins Delivery of Whole Foods Products

Alphabet, Amazon and Apple Post Record-Breaking Quarters

Alphabet, Amazon and Apple recorded glowing quarterly financial results for Q4 2017, for a combined market value of over $2 trillion. Apple’s revenue rose 13 percent to $88.29 billion, in part due to the iPhone X. Alphabet marked its 32nd consecutive quarter of revenue growth of 20 percent or more, and a 38 percent increase in revenue to $60.5 billion, with $1 billion per quarter profit in cloud computing. Amazon built beyond its core market, with the largest cloud-computing business, a Hollywood studio and the purchase of Whole Foods. Continue reading Alphabet, Amazon and Apple Post Record-Breaking Quarters

Amazon Takes Control of Delivery, Cutting Out UPS and FedEx

Amazon’s quick delivery of groceries, cleaning supplies and other products is now expanding into a trial whereby consumers buy directly from merchants, with Amazon providing the latter with lower delivery costs, warehouse inspections, logistics software and recommendations. By doing so, Amazon shifts the burden from its own warehouses. In the process, however, it cuts out United Parcel Service and FedEx, both of which would have picked up the parcels from merchants’ warehouses and delivered them to customers. Continue reading Amazon Takes Control of Delivery, Cutting Out UPS and FedEx

Study Shows Consumers Worldwide Are Warming to AR, VR

According to new research released at CES this week, consumers are warming to the idea of virtual and augmented reality, but their interests are more focused on practical daily applications than gaming. Harris Interactive conducted a study for Accenture across 19 countries and learned that 47 percent of online consumers would be interested in using AR or VR headsets to play games, while percentages jumped into the 50s and 60s regarding consumers interested in learning about travel and new skills, visualizing how clothing would fit, and shopping for household items and furniture. Continue reading Study Shows Consumers Worldwide Are Warming to AR, VR

AR Developers Make Their Cases for First Uses of Technology

Turning the car’s windshield into an AR screen for navigation, a mobile AR device that helps the blind navigate the real world, and a mobile app to envision that couch from the furniture store in your living room. These are all real-world AR applications that their creators are touting as a good first step into nascent consumer products. GlobalData research director Avi Greengart, who moderated the CES 2018 panel on augmented reality, noted that AR developers have had to find a way to create customized solutions using limited existing hardware and software.
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