Growing Number of U.S. Adults Now Playing Video Games

According to “2019 Essential Facts About the Computer and Video Game Industry,” a new annual report from gaming industry trade group Entertainment Software Association, about 65 percent of adults now play video games in the United States. That adds up to more than 164 million people, and each year, the total grows. The report also indicates that three-fourths of U.S. adults have at least one gaming player at home, while 93 percent of those households own a smartphone on which half of them play video games.

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Streaming Accounts for Nearly Two-Thirds of Music Revenue

According to a 2017 report from the Recording Industry Association of America, revenue for recorded music in the U.S. grew 16.5 percent last year to a retail value of $8.7 billion. “We‘re delighted by the progress so far,” explained RIAA CEO Cary Sherman, “but to put the numbers in context, these two years of growth only return the business to 60 percent of its peak size  —  about where it stood ten years ago  —  and that’s ignoring inflation.” Variety reports: “Like 2016, the boost came primarily from the rapid growth in paid music subscriptions to services like Spotify, Amazon, Apple Music, Tidal, Pandora and others, which grew by more than 50 percent.” Streaming represented nearly two-thirds of music revenue last year. Continue reading Streaming Accounts for Nearly Two-Thirds of Music Revenue

YouTube Gaming’s Streamer Base Experiences Major Growth

A new Streamlabs report suggests that Twitch rival YouTube Gaming is gaining significant traction. While Twitch continues its lead in live streaming video, YouTube’s monthly active streamer base increased by 343 percent during 2017. Twitch attracted 27,000 concurrent streamers in Q4 2017, while YouTube Gaming had 7,000, notes TechCrunch. “Twitch also saw 788,000 concurrent viewers in Q4, up from 736,7000 in the prior quarter.” YouTube was “second with 308,000 concurrent viewers, followed by Periscope’s 80,000, Facebook’s 27,500 and Microsoft Mixer’s 5,000.” Continue reading YouTube Gaming’s Streamer Base Experiences Major Growth

Nielsen Reports Major Jump in On-Demand Audio Streaming

According to Nielsen, on-demand audio streams — including music, podcasts and spoken word recordings — reached a new milestone for the U.S. market when the figure reached 7.5 billion during the week ending March 9. In its latest mid-year report, the measurement firm indicates that 184 billion on-demand audio streams this year mark a significant 62.4 percent increase over the same period last year. In addition, there has been more than 284 billion on-demand audio and video streams combined this year, a 36.4 percent jump over the same period in 2016. Continue reading Nielsen Reports Major Jump in On-Demand Audio Streaming

Music Fans Have Already Streamed One Trillion Songs in 2015

According to a new report from music analytics firm Next Big Sound, consumers streamed more than one trillion songs during the first six months of this year. The report acquired data from Pandora, Rdio, SoundCloud, Spotify, Vevo, Vimeo and YouTube. While digital downloads and CDs continue to experience a decline, streaming music generated $1.87 billion last year. Streaming music is clearly on the rise (Next Big Sound cites only 450 billion streams for all of 2014), yet companies are still looking for opportunities to profit. Continue reading Music Fans Have Already Streamed One Trillion Songs in 2015

Mary Meeker: Internet Growth is Slowing, Video Remains King

Analyst and venture capitalist Mary Meeker has released her annual Internet Trends report, noting that nearly everything is now being optimized for mobile, online video continues its upward trajectory, global Internet user growth is finally showing signs of slowing (as is smartphone adoption), the on-demand economy is healthier than ever, and diversity increasingly matters to the tech industry. Interestingly, Meeker points out that video was responsible for 64 percent of Internet traffic and 55 percent of mobile traffic last year. Continue reading Mary Meeker: Internet Growth is Slowing, Video Remains King

New Report Points to Major Marketing Potential of Pinterest

According to a new report from eMarketer, digital-image bookmarking site Pinterest is poised to become the newest social favorite with advertisers since its users typically “pin” and “repin” items that paint a compelling picture of consumer interests. These interests often focus on specific products, services, travel ideas and other areas that could lead to purchases. The researcher suggests that 2015 will be a critical year to determine whether or not Pinterest can generate a serious advertising business. Continue reading New Report Points to Major Marketing Potential of Pinterest

Gaming Trend: Adult Women Steal Lead from Under-18 Males

The adult female gaming demographic now doubles the under-18 male gaming demographic, according to The Entertainment Software Association’s annual sales, demographics and usage data report. While 17 percent of video game users are males under the age of 18, women over the age of 18 now account for 36 percent. In total, males account for 52 percent of the total gaming population, a three percent drop from last year. However, there has also been a 32 percent increase in female gamers over 50 years old. Continue reading Gaming Trend: Adult Women Steal Lead from Under-18 Males

Women Lead Men in Time and Money Spent on Mobile Games

According to mobile analytics firm Flurry, female consumers are leading the charge in mobile gaming in terms of time, money and loyalty. Based on analysis of 1.1 million worldwide devices, Flurry concludes that mobile gaming currently represents 32 percent of the time people spend on their phones. Meanwhile, the report specifies that females spend 35 percent more time in gaming apps than males, make 31 percent more in-app purchases, and have 42 percent higher 7-day retention on average. Continue reading Women Lead Men in Time and Money Spent on Mobile Games

U.S. Spends More on Digital Video Than the Rest of the World

The U.S. video entertainment market — including pay TV, box office, Blu-ray, DVD, video-on-demand, and paid-for online video — is getting ready to reach an all-time high. According to a new report from researcher Futuresource Consulting, the market is expected to make $123 billion in retail value in 2015. Futuresource notes that the video market reached $120 billion in 2013, a 2 percent increase over the previous year. Per household spending on video in the U.S. is the highest in the world. Continue reading U.S. Spends More on Digital Video Than the Rest of the World

Consumers Spending 31 Percent More Time with Mobile Apps

According to new data from Nielsen, the amount of time consumers are spending on apps has reached an all-time high. The report indicates that Android and iPhone users in the U.S. age 18+ spend 65 percent more time (in excess of 30 hours each month) using apps than they did two years ago. However, the average number of apps used per month only increased from 23.2 in Q4 2011 to 26.8 in Q4 2013. Not surprisingly, 18-24 year-olds spend the most time on apps each month (37 hours, 6 minutes). Continue reading Consumers Spending 31 Percent More Time with Mobile Apps

Report Predicts Continued Growth of Streaming Media Players

Parks Associates predicts that more than 25 percent of U.S. households will have a streaming media player by 2015. Worldwide sales for streaming media players are expected to reach nearly 50 million by 2017. According to “The Evolving Market For Streaming Media Devices” report, Roku accounted for 46 percent of streaming players purchased in the U.S. last year, and Apple accounted for 26 percent. While Roku leads the U.S. market, Apple holds the worldwide lead. Continue reading Report Predicts Continued Growth of Streaming Media Players

Report: Ultra HD TV Shipments to Grow 160 Percent by 2017

Digitimes Research projects that global Ultra HD television shipments will experience a compound annual growth rate of 160 percent from 2013 to 2017, jumping from 1.5 million units to 68.2 million. The report estimates that 26.6 percent of all TVs shipped in 2017 will be Ultra HD, and more than 90 percent of LCD TVs will offer UHD resolution or higher. In addition, Digitimes anticipates that Blu-ray support for UHD and increased user-generated content will help push demand. Continue reading Report: Ultra HD TV Shipments to Grow 160 Percent by 2017

SVOD: Analysis Looks at Race Between Amazon, Hulu, Netflix

According to a Piper Jaffray report, Netflix remains ahead of Amazon’s Prime Instant Video in terms of licensing content, offering more top 50 movies and top 75 TV shows in recent years. Amazon has been heavily investing in exclusives and original content to increase its offerings. Meanwhile, Hulu delivers almost three times the number of top-rated shows as Netflix. Of the top 75 TV series from the 2013-2014 season, Hulu Plus has 57 percent, Netflix offers 20 percent and Amazon 9 percent. Continue reading SVOD: Analysis Looks at Race Between Amazon, Hulu, Netflix

New Report Predicts Massive International Growth for Netflix

Netflix is poised to significantly expand its international subscriber base, according to research from Goldman Sachs. The company is expected to add six new markets this year, followed by four new markets annually. Its total of 11.7 million paid international subscribers, reported at the end of the first quarter, is projected to grow to 62 million by the end of 2017. Since mobile is considered a platform for potential growth, Goldman expects a shift in viewing among toddlers and children. Continue reading New Report Predicts Massive International Growth for Netflix

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