RED Debuts Android Smartphone That Creates 4D Holograms

RED, the company known for its 4K Epic and Weapon film/TV cameras, just debuted a smartphone, the RED Hydrogen One, which will be offered by AT&T and Verizon. The Android phone, which has a 5.7-inch display, is, says the company, “the foundation of a future multi-dimensional media system.” The phone can connect to RED’s other cameras via pogo pins and, in the future, to lens mounts and other modules. RED’s first such module will be a DSLR-similar camera sensor. The phone also produces holographic images. Continue reading RED Debuts Android Smartphone That Creates 4D Holograms

Facebook and RED Partner to Build High-End 8K VR Camera

At Facebook’s F8 developer conference, the company and RED Digital Cinema announced they are teaming up to build a professional VR camera. No further details on price, release date or technical specs were made available. Previously, Facebook demonstrated its depth reconstruction, which enhances 3D imagery, and its prototype Surround 360 cameras. Facebook director of engineering Brian Cabral described RED as an “ideal partner” because the company’s high-dynamic range cameras work well with its depth reconstruction technology. Continue reading Facebook and RED Partner to Build High-End 8K VR Camera

Digital Cinema Camera Maker RED to Release VR/AR Phone

Camera manufacturer RED Digital Cinema plans to release a smartphone, dubbed Hydrogen One, that the company is calling “the world’s first holographic media machine.” Due to ship in the first quarter of 2018, Hydrogen has been introduced with a limited number of specifications. RED is marketing the camera as ready for virtual reality, augmented reality and mixed reality, with a 5.7-inch “professional holographic display” featuring nanotechnology that switches between 2D, 3D and holographic content. Continue reading Digital Cinema Camera Maker RED to Release VR/AR Phone

Sci-Tech Awards Honor Digital Cinema Cams, Capture Systems

At the Beverly Wilshire Hotel, actors John Cho and Leslie Mann hosted the Academy of Motion Picture Arts and Sciences’ annual Scientific and Technical Awards, honoring the programmers, inventors and breakthroughs advancing the entertainment industry. The evening awarded 18 achievements, to 34 individual recipients and five organizations. Many of the technologies and products awarded, including an array of digital cinema cameras, represented years of R&D. AMPAS president Cheryl Boone Isaacs opened the evening’s event. Continue reading Sci-Tech Awards Honor Digital Cinema Cams, Capture Systems

RED on 8K Production, Third Party Tools and Avid Integration

At NAB 2016, RED Digital Cinema president Jarred Land gave the press an overview of progress the company has made with the 8K Vista Vision sensor for its Weapon Cinema camera. Land reports that “Guardians of the Galaxy 2” is shooting with sensors, which are not yet widely available. RED is also carving a new path of openness to third party manufacturers, including the announcement that its Weapon, Scarlet-W and RED Raven cameras can now shoot in Avid DNxHR and DNxHD recording formats via a free firmware update. Continue reading RED on 8K Production, Third Party Tools and Avid Integration

Virtual & Augmented Reality Summit Comes to Digital Hollywood

Last week’s Digital Hollywood Spring event at the Ritz Carlton in Marina Del Rey featured a new track: a three-day Virtual & Augmented Reality Summit. Panels and sessions covered a wide range of topics — including cameras, software solutions, sound design, workflow, file management, and more — and demonstrated just how rapidly this new art form is evolving. GoPro’s acquisition of multi-GoPro spherical stitching software company Kolor was the big news. At the same time, VR producers say they are looking for better camera and stitching solutions. Continue reading Virtual & Augmented Reality Summit Comes to Digital Hollywood

NHK Plans to Perform 8K Super Hi-Vision Tests at Wimbledon

Journalist Adrian Pennington forwarded us news that NHK is expected to be at Wimbledon in June for behind closed doors testing of 8K Super Hi-Vision. The tests will be conducted with IMG and the All England Lawn Tennis Club. Wimbledon host broadcaster BBC worked previously with NHK on Super Hi-Vision, including transmissions to Washington and Japan during the London 2012 Summer Olympics. “8K broadcasting is on the verge of becoming a reality, and it will undoubtedly become the mainstream past 2020,” predicts Hitachi COO Sean Moran. Continue reading NHK Plans to Perform 8K Super Hi-Vision Tests at Wimbledon

NAB 2015: AMPAS Launches Global Standard for Color Encoding

The Academy of Motion Picture Arts and Sciences used the NAB Show as the launch for the Academy Color Encoding System (ACES) — a free, open, device-independent global standard for color management and image interchange that targets digital production, mastering and long-term archiving of motion pictures. The Academy also announced the support of 22 leading companies that will participate in the ACES Logo Program, which was developed to “encourage consistent, high-quality implementations of ACES concepts and technical specifications throughout the industry.” Continue reading NAB 2015: AMPAS Launches Global Standard for Color Encoding

NAB 2015: Vision III Imaging Demos Parallax Visualization Tech

At this week’s NAB Show in Las Vegas, Vision III Imaging has an impressive demo of a technology that adds parallax to professional camera images when displayed on normal consumer displays. Through the company’s patented process of rotating an iris inserted behind the lens at 4.3 cycles per second (e.g. parallax induction), they are able to enhance both 2D and 3D images. 2D images take on an almost 3D quality, while 3D images maintain a sense of multiple dimensions even when the viewer tilts his/her head to a full horizontal position. Continue reading NAB 2015: Vision III Imaging Demos Parallax Visualization Tech

Olympics: NBC Shooting Select Events in 4K for Demo Purposes

In addition to its Winter Olympics coverage across television, Web and mobile, NBC is also capturing some of the action from Sochi in 4K resolution. However, since the distribution infrastructure is not in place for Ultra HD broadcasts and only a small number of consumers own UHD TVs, the network is shooting limited 4K content for demonstration purposes only. NBCUniversal’s parent Comcast has scheduled invitation-only viewing parties in Washington DC, San Francisco and Philadelphia. Continue reading Olympics: NBC Shooting Select Events in 4K for Demo Purposes

Sharp Introduces Quattron+ Series and SmartCentral Platform

At its CES press event today, Sharp unveiled its new AQUOS Quattron+ (Q+) series of LED televisions and a new SmartCentral smart TV platform. In 2014 Sharp will offer 19 different AQUOS LED TVs 60-inches and larger. The company claims its Q+ series offers the highest resolution Full HD TV. The SmartCentral platform helps viewers search, discover and share content, while the SmartCentral mobile app connects smartphones and tablets to Sharp TVs. Continue reading Sharp Introduces Quattron+ Series and SmartCentral Platform

CES 2014: Exciting Possibilities for Future of 4K Ultra HDTV

At January’s 2014 International CES in Las Vegas, the ETC reporting team will be looking at how vendors are positioning 4K UHD TVs, including what features they consider compelling, and how they are building out the full consumer experience with an ecosystem of products and services. Features we’ll be watching for include resolution and pixel count, extended dynamic range, wider color gamut, a “director’s intent” setting, the latest in 3D, advances in audio, and more. Continue reading CES 2014: Exciting Possibilities for Future of 4K Ultra HDTV

Microsoft Targets Content Creation Market with Surface Pro 2

Microsoft introduced two new tablets during a launch event on Monday. The Surface 2, starting at $499, is the company’s follow-up to the Surface RT. It features a higher-resoution 1080p ClearType display and Tegra 4 chip. Microsoft is making a play for the content creation market with its $899-$1799 Surface Pro 2, presenting it as a full-fledged mobile workstation. During the demo, Surface GM Panos Panay teamed it with a RED Dragon Carbon Fiber camera to showcase 6K video capabilities. Continue reading Microsoft Targets Content Creation Market with Surface Pro 2

Scratch Play: Assimilate Launches Universal Media Player

Santa Clara, CA-based Assimilate has launched a free media player for visual effects artists, cinematographers and prosumers that supports Raw footage from digital cinematography and DSLR cameras. The new Scratch Play also supports formats such as OpenEXR and ProRes, providing digital imaging professionals and DSLR enthusiasts with the ability to review shots, pull stills, export CDLs or LUTs, and review animation at full resolution. Continue reading Scratch Play: Assimilate Launches Universal Media Player

Cine Gear Expo: Industry Vets Discuss 4K for Cinema and TV

Columbia Pictures’ “After Earth” was screened via a Sony 4K digital cinema projector this weekend during the Cine Gear Expo in Los Angeles. After attendees filled the 500-plus-seat Paramount Theatre on Friday, a second screening was added on Saturday. “After Earth” was among the first feature films produced using Sony’s 4K F65 camera. Sony, Canon and Red are among the major camera makers now able to support 4K. Continue reading Cine Gear Expo: Industry Vets Discuss 4K for Cinema and TV

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