Adobe Experience Cloud Collects Data for Digital Ad Analysis

Adobe recently released its “2018 State of Digital Advertising” report, which indicates that 74 percent of marketers believe they are now serving consumers relevant ads. However, only 8 percent of today’s consumers agree that digital ads delivered to them are “always relevant,” and 27 percent find the online ads “often relevant.” Meanwhile, the report also suggests that new customers are three times as likely as existing customers to be driven by social media to visit a retailer. Adobe found that connected TV sites, on-demand streaming, and mobile retail are areas experiencing significant growth. Continue reading Adobe Experience Cloud Collects Data for Digital Ad Analysis

Fitbit to Launch First Real Smartwatch With Focus on Fitness

Fitbit will debut its first true smartwatch, the $300 Ionic, in October. This new gadget, however, is focused on the company’s core competency — fitness — although it still offers typical smartwatch functionalities, including music, mobile payments and push notifications. Since Fitbit views health and fitness as the killer app, the Ionic offers an expanded range of health-oriented functions. Fitbit co-founder/chief executive James Park said the decision to take this tack was because he saw that consumers have been confused about the purpose of smartwatches. Continue reading Fitbit to Launch First Real Smartwatch With Focus on Fitness

Alexa, Google Assistant Beset by Zombie Apps, Low Retention

VoiceLabs just released a report that shows Amazon Echo and Google Home, holiday season hits, have problems to overcome in order to achieve mainstream acceptance. Its data reveals only 3 percent of users who enable an Alexa or Google Assistant voice app become active users by the second week, and, of the 7,000+ Alexa Skills voice apps, 69 percent have zero or one customer review, a sign of low to no usage. In comparison, Android and iOS apps have 13 percent and 11 percent retention rates respectively after one week. Continue reading Alexa, Google Assistant Beset by Zombie Apps, Low Retention

Media Companies Leverage Data-Driven AI to Evolve, Prosper

The media industry’s interest in artificial intelligence goes much deeper than simply portraying its implications in movies such as “Her” or “Ex Machina.” Recommendations and push notifications are just two examples of how media uses AI. YouTube has evolved its use of machine learning algorithms to improve its content recommendations. In the early days, the site used “collaborative filtering” to feed videos to viewers. Now the company uses much more complex models based on deep learning powered by neural networks. Continue reading Media Companies Leverage Data-Driven AI to Evolve, Prosper

Pandora Integrates Ticketfly, Adds Concert Recommendations

A Pandora listener will now be shown concert recommendations based on the music she listens to, and a click on a concert will forward her to Ticketfly’s app or website. This is the first step in integrating Pandora’s streaming music service with Ticketfly, a concert ticketing service Pandora bought for $450 million in October 2015. Concerts are shown via the app’s feed, push notifications on mobile devices and a weekly email. Ticketfly generates notifications as soon as a concert promoter creates an event. Continue reading Pandora Integrates Ticketfly, Adds Concert Recommendations

Tumblr Users Can Stream Live Video to Followers’ Dashboards

Blogging platform Tumblr now enables users to live stream video directly to their followers’ dashboards. Live videos “can be reblogged like any other post,” while push notifications can be distributed when someone goes live or reblogs a live stream. Unlike Facebook Live, Tumblr is positioning itself as the publishing and discovery platform for existing services, including YouTube, YouNow, Kanvas and Upclose. All partner apps are ready to support live streaming to Tumblr on iOS and Android, with the exception of YouTube, which is Android-ready now and will add iOS support shortly. Continue reading Tumblr Users Can Stream Live Video to Followers’ Dashboards

Facebook Introduces Notify, Customizable Push Notifications

Facebook just launched Notify, an iOS mobile app for push notifications of customizable news, information and entertainment. Posted directly on the lock screen, Notify lets the user choose which cities, sports teams, music genres he wants to follow, from among 70 publishers. The feed features a link to the associated site for a 24-hour period. The user can save the content to read later or share through Facebook or other social media platforms. Notify does not, however, offer real-time discussion or feature ads. Continue reading Facebook Introduces Notify, Customizable Push Notifications

Target Aims to Enhance Shopping Experience with Beacon Tech

Target will start using Bluetooth beacon technology to send recommendations about product deals directly to the smartphones of customers who opt-in for alerts. Users with the latest version of the Target iPhone app on their phones will receive in-app updates and two push notifications per shopping trip. Target is testing beacon tech in 50 of its stores around the country, and plans to use consumer feedback to adapt the service, and release it nationwide by the holiday shopping season. Continue reading Target Aims to Enhance Shopping Experience with Beacon Tech