Facebook News Feed Algorithm Tweak Favors Family, Friends

Facebook has again tweaked its News Feed, this time in a major way. The social media giant will now prioritize what a member’s friends and family share and comment on, rather than content from publishers and brands. The change, meant to maximize what chief executive Mark Zuckerberg calls “meaningful interaction,” will take place over the next few weeks. Likewise, Facebook wants to diminish “passive content,” which is defined as that which requires nothing of the viewer than to sit back and watch or read. Continue reading Facebook News Feed Algorithm Tweak Favors Family, Friends

Netflix Takes #1 Ranking for Top Non-Game App By Revenue

Sensor Tower lists Netflix as the top-earning app for 2017 (not counting mobile games). According to TechCrunch: “The service saw gross subscriber revenue of approximately $510 million — a 138 percent increase over last year. That’s about 2.4 times the $215 million users spent in the Netflix app in 2016.” In previous years, the #1 ranking was earned by Spotify and LINE. The annual report ranks apps and publishers available on the Apple App Store and Google Play. Top earners on Google Play included Tinder, Google Drive, LINE, Pandora, and HBO Now. Continue reading Netflix Takes #1 Ranking for Top Non-Game App By Revenue

Facebook Adjusts Video Strategy to Favor Long-Form Content

Facebook raised the requirements for inserting advertisements in videos posted on its site and is tweaking its News Feed algorithm to favor pages whose videos draw regular viewers. In doing so, Facebook is buoying the value of longer videos and strengthening its Watch service, but both moves are also potentially frustrating for video publishers already concerned with poor financial returns. Producers’ short videos perform well in the News Feed and longer form videos will require them to expend more resources. Continue reading Facebook Adjusts Video Strategy to Favor Long-Form Content

Pandora Hopes to Convert Users with Free On-Demand Music

Pandora Media is launching free on-demand music with 15-second ads, in an effort to boost declining revenue and users. In doing so, it inches closer to rival Spotify’s model. According to one source, the user will be able to queue up 15 minutes, 30 minutes or an hour of specific songs for every ad watched; the company is still testing models that mix music and ads. By offering free songs in exchange for ads, Pandora hopes to entice listeners to sign up for its $9.99 per month Premium on-demand tier, which was introduced in March. Continue reading Pandora Hopes to Convert Users with Free On-Demand Music

Snapchat Users Can Now Create World Lenses with AR Tool

Snapchat launched its Lens Studio AR developer tool for desktop that enables users to build augmented reality experiences for the platform. Anyone can now create World Lenses for adding interactive 3D objects to photos and video content. “But brands, news publishers and developers will have to promote their own Lenses by marketing their QR Snapcodes that users scan to unlock an AR effect for 24 hours,” reports TechCrunch. “That’s because Snapchat won’t display these Community Lenses in its camera unless businesses pay a partnered creative agency to build them a special effect and then buy Sponsored Lens ads from Snap.” Continue reading Snapchat Users Can Now Create World Lenses with AR Tool

Twitter Displays View Counts to Encourage More Video Posts

Twitter will begin to post how many views each video receives, a policy already enacted by Facebook, Instagram and YouTube. View counts will include videos that brands post organically and also run as ads, but not pre-roll ads. In 2014, when Facebook began publicly displaying view counts, brands and publishers saw that their videos had millions of views and thus increased the number of videos and video ads they ran. Twitter hopes for a similar response if their view counts are comparable. Continue reading Twitter Displays View Counts to Encourage More Video Posts

Facebook Lifts Ban on Pre-Roll Ads, in Beta Tests for Watch

Facebook has resisted the practice of pre-roll ads. Now, according to knowledgeable advertisers, in a major shift the company says it plans to test such ads for Watch shows. The ban on pre-roll ads came directly from chief executive Mark Zuckerberg who stressed that users came to the site to look at a feed, not watch one specific piece of content. This year, however, Facebook debuted Watch, where TV studios, publishers and celebrities can try to sell advertising against their shows, an ideal format for pre-roll ads. Continue reading Facebook Lifts Ban on Pre-Roll Ads, in Beta Tests for Watch

Snapchat Redesign Aims to Curb Fake News, Boost Revenue

Snap Inc. just unveiled a remake of Snapchat that, thus far, has been identifiable for its posts that disappear after 24 hours, smaller social circles and human editing and curation. In its new incarnation, Snapchat separates the social and media into two parts. On the left side of the app, users will see chats and stories shared with friends. On the right side, they’ll find content from DIY creators, publishers, celebrities and Snap-curated content. Part of the reason for the redo is Snap’s disappointing user and revenue numbers. Continue reading Snapchat Redesign Aims to Curb Fake News, Boost Revenue

Google’s Update to AMP Format Intends to Curb Link Baiting

Starting in February 2018, Google will require AMP pages (Accelerated Mobile Pages) — which load faster with fewer ads and links — to contain nearly identical content to the website’s original page. The goal is to prevent website owners from publishing two versions of a webpage whereby the AMP page merely directs users to the original page, or what Google calls the canonical page. The original page loads more slowly than an AMP, contains more ads and might have a lower bounce rate (of users who only view one page). Continue reading Google’s Update to AMP Format Intends to Curb Link Baiting

Viewer Engagement Increasing for Longer Facebook Videos

For years, Facebook counted any video auto-play that lasted three seconds or longer as a view, which resulted in many publishers producing very short clips. Last year, the social media platform tweaked its News Feed algorithm to favor longer videos, and, with the debut of mid-roll ads, publishers had incentive to post clips longer than 90 seconds. Social video publishing specialist Wochit has collected data from over 200 publishers, including CBS, NBC News and USA Today that proves Facebook’s strategy is working. Continue reading Viewer Engagement Increasing for Longer Facebook Videos

Google Will Let Publishers Decide the Number of Free Clicks

Google is developing new tools for publishers and will end the “first click free” policy to help them boost subscriptions. The Wall Street Journal, The New York Times and The Financial Times keep their online articles behind a paywall, but savvy readers get around that by googling a headline or search terms, and then clicking for free access. Google’s new program, “flexible sampling,” allows publishers to determine how many free clicks they want to provide. The “first click free” policy required them to provide three free articles per day. Continue reading Google Will Let Publishers Decide the Number of Free Clicks

Facebook Considers Brand Safety With Upcoming Video Ads

Facebook is going forward with its “video-first” strategy, including new “in-stream” video advertising. But it’s also paying careful attention to brand safety, to prevent the kind of incidents that have bedeviled YouTube and other rivals. To do so, the company debuted monetization eligibility standards to provide clear guidance on the types of content permitted to be paired with advertising on the platform. Also specified are the types of publishers and video content creators who can earn ad revenue. Continue reading Facebook Considers Brand Safety With Upcoming Video Ads

Facebook’s New Instant Videos Feature Encourages Viewing

Facebook is experimenting with Instant Videos, a new feature that downloads videos while the user is connected to Wi-Fi. Instant Videos then allows the user to watch these pre-loaded videos as soon she’s in the app, without wasting time or data downloading them. That furthers Facebook’s mandate to become a “video-first” platform, and saves the viewer the cost of using data, potentially encouraging more viewing. Users who don’t have much storage on their phones, however, may not want the extra videos taking up more space. Continue reading Facebook’s New Instant Videos Feature Encourages Viewing

Google Ending ‘First Click Free’ Policy to Appease Publishers

For years, Google has encouraged publishers to partake in its “first click free” policy, which allows its search engine users to circumvent news website paywalls for a limited amount of content. Publishers have complained that the policy hurts subscription growth, but that if they don’t participate, Google will list their sites further down in search rankings. Now, in response to long-standing publisher opposition, Google is ending that policy, letting publishers determine how users access their sites from search results. Continue reading Google Ending ‘First Click Free’ Policy to Appease Publishers

Apple Inks Deal With Warner Music Group, Sony Pact Next

Apple inked a deal with Warner Music Group, its first with a major label since it launched Apple Music, its streaming music service. According to insiders, Warner will provide Apple with an extensive song catalog for both iTunes and Apple Music. Sources say that Apple will pay a smaller percentage of sales from Apple Music subscribers than it did under its first deal. On-demand streaming is now the dominant model for music sales, and the technology companies and music publishers are creating a framework for doing business. Continue reading Apple Inks Deal With Warner Music Group, Sony Pact Next

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